NCT WISH Goes Shopping at WEGO Harajuku Store! Special Interview Also Conducted
WEGO Co., Ltd. has appointed the popular boy group "NCT WISH" as the visual model for WEGO 2026 SPRING, rolling out new visuals in stores nationwide. Starting May 1st, a campaign will also offer original shopping bags for purchases of ¥5,000 (tax included) or more. A report on NCT WISH's visit to the Harajuku store and a special interview have also been released.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 19:00
- 🔍 Collected: April 30, 2026 at 10:31
- 🤖 AI Analyzed: May 1, 2026 at 01:47 (15h 16m after Collected)
WEGO Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Kyosuke Sonoda) is currently rolling out new visuals featuring SM ENTERTAINMENT's boy group "NCT WISH," appointed as the visual model for WEGO 2026 SPRING, in WEGO stores nationwide from Saturday, April 18, 2026.
As part of this initiative, from today, Friday, May 1, customers who purchase ¥5,000 (tax included) or more of in-store products will receive an original "NCT WISH" design shopping bag.
This shopping bag features the same logo as the "NCT WISH" collaboration products and is a special design made from reusable material.
Furthermore, following their appointment as WEGO 2026 SPRING visual models, "NCT WISH" recently visited WEGO 1.3.5... Harajuku store and WEGO Harajuku Main Store.
"NCT WISH," appointed as the WEGO 2026 SPRING visual model, is the final unit of NCT. They achieved a simultaneous Japan-Korea debut, a first for an SM artist, with their single "WISH" on February 21, 2024, garnering significant attention. Both of their two singles released in Japan, "WISH" and "Songbird," have been certified Gold Disc, and their Korean mini-album "poppop," released in 2025, achieved million-seller status, making them a highly popular group.
This release introduces a report on "NCT WISH"'s visit and an accompanying interview.
"NCT WISH" Visits WEGO 1.3.5... Harajuku Store and WEGO Harajuku Main Store!
Following their appointment as visual models, all six members of "NCT WISH" visited WEGO Harajuku Main Store and WEGO 1.3.5... Harajuku store. They toured the visuals displayed in the storefront and inside the store, picked up items actually on sale, and enjoyed shooting and shopping.
First, they signed a tapestry at WEGO Harajuku Main Store and took commemorative photos. Facing a space where their visuals were largely displayed, they looked around the store with smiles and exchanged words. Furthermore, when all six members took photos in front of the large special window at the front of the store, they attracted the attention of passersby.
Next, moving to the basement WEGO 1.3.5... Harajuku store, the members showed relaxed expressions, occasionally swaying their bodies to "NCT WISH"'s music playing as in-store BGM. During individual shoots, they were impressively checking out items in the store with interest.
From here, it was time to enjoy free shopping. While Riku smiled and said, "Maybe I'll buy everything," the members each picked up items they were interested in and browsed the store. While Ryoo carefully selected items, Sakuya quickly put accessories into a shopper one after another, showing their different shopping styles. Yushi carefully chose a knit cap, and Jaehee and Sion were very interested in the custom goods corner where they could decorate bags and smartphones.
Also, at the keyring corner, they had a lively time searching for characters that resembled each member. They advised each other on suitable colors and selected small items, with one member saying, "I'll choose for you!", showing their close relationship through natural interactions.
Finally, they also signed lockers and posters in the store. They concluded their store visit and shooting, leaving memories of their visit.
Special Interview with "NCT WISH," Appointed as WEGO 2026 SPRING Visual Model
Q. Please tell us your thoughts on being selected as the visual model for WEGO 2026 SPRING.
Sion: I'm truly happy to be a model for such a cool brand, thanks to the love of Czennies (the collective term for fans).
Riku: I often visited WEGO myself, so I'm happy and feel it's quite mysterious at the same time.
Q. How did you feel seeing your visuals largely displayed in the windows, pop-ups, and posters in the store?
Sakuya: I was surprised by how big they were! I hope many people will see our photos.
Q. What were your impressions of visiting WEGO this time?
Jaehee: The store was bright, and just looking around was really fun. There were many cute keyholders, and I chose one.
Q. After finishing the tour "NCT WISH 1st CONCERT TOUR 'INTO THE WISH : Our WISH'", what about the group...
As part of this initiative, from today, Friday, May 1, customers who purchase ¥5,000 (tax included) or more of in-store products will receive an original "NCT WISH" design shopping bag.
This shopping bag features the same logo as the "NCT WISH" collaboration products and is a special design made from reusable material.
Furthermore, following their appointment as WEGO 2026 SPRING visual models, "NCT WISH" recently visited WEGO 1.3.5... Harajuku store and WEGO Harajuku Main Store.
"NCT WISH," appointed as the WEGO 2026 SPRING visual model, is the final unit of NCT. They achieved a simultaneous Japan-Korea debut, a first for an SM artist, with their single "WISH" on February 21, 2024, garnering significant attention. Both of their two singles released in Japan, "WISH" and "Songbird," have been certified Gold Disc, and their Korean mini-album "poppop," released in 2025, achieved million-seller status, making them a highly popular group.
This release introduces a report on "NCT WISH"'s visit and an accompanying interview.
"NCT WISH" Visits WEGO 1.3.5... Harajuku Store and WEGO Harajuku Main Store!
Following their appointment as visual models, all six members of "NCT WISH" visited WEGO Harajuku Main Store and WEGO 1.3.5... Harajuku store. They toured the visuals displayed in the storefront and inside the store, picked up items actually on sale, and enjoyed shooting and shopping.
First, they signed a tapestry at WEGO Harajuku Main Store and took commemorative photos. Facing a space where their visuals were largely displayed, they looked around the store with smiles and exchanged words. Furthermore, when all six members took photos in front of the large special window at the front of the store, they attracted the attention of passersby.
Next, moving to the basement WEGO 1.3.5... Harajuku store, the members showed relaxed expressions, occasionally swaying their bodies to "NCT WISH"'s music playing as in-store BGM. During individual shoots, they were impressively checking out items in the store with interest.
From here, it was time to enjoy free shopping. While Riku smiled and said, "Maybe I'll buy everything," the members each picked up items they were interested in and browsed the store. While Ryoo carefully selected items, Sakuya quickly put accessories into a shopper one after another, showing their different shopping styles. Yushi carefully chose a knit cap, and Jaehee and Sion were very interested in the custom goods corner where they could decorate bags and smartphones.
Also, at the keyring corner, they had a lively time searching for characters that resembled each member. They advised each other on suitable colors and selected small items, with one member saying, "I'll choose for you!", showing their close relationship through natural interactions.
Finally, they also signed lockers and posters in the store. They concluded their store visit and shooting, leaving memories of their visit.
Special Interview with "NCT WISH," Appointed as WEGO 2026 SPRING Visual Model
Q. Please tell us your thoughts on being selected as the visual model for WEGO 2026 SPRING.
Sion: I'm truly happy to be a model for such a cool brand, thanks to the love of Czennies (the collective term for fans).
Riku: I often visited WEGO myself, so I'm happy and feel it's quite mysterious at the same time.
Q. How did you feel seeing your visuals largely displayed in the windows, pop-ups, and posters in the store?
Sakuya: I was surprised by how big they were! I hope many people will see our photos.
Q. What were your impressions of visiting WEGO this time?
Jaehee: The store was bright, and just looking around was really fun. There were many cute keyholders, and I chose one.
Q. After finishing the tour "NCT WISH 1st CONCERT TOUR 'INTO THE WISH : Our WISH'", what about the group...