Wedding Cost Simulation Service 'mieruupark' Exceeds 150 Venue Implementations Nationwide
Wedding Park announced that its wedding cost simulation service, 'mieruupark,' has been implemented in over 150 wedding venues across Japan as of May 2026. By enabling realistic cost simulations based on actual past data and offering a 'Cost Chart' feature to share client preferences, the service is effectively addressing the long-standing industry issue of opaque wedding costs and fostering trust between venues and couples.
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- 📰 Published: May 21, 2026 at 20:00
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## Wedding Cost Simulation Service 'mieruupark' Surpasses 150 Venue Implementations Nationwide
Wedding Park Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Seigo Hiyoshi) is pleased to announce that its wedding cost simulation service, 'mieruupark,' has been implemented in over 150 wedding venues across Japan as of May 2026.
This service addresses the 'lack of transparency in wedding costs,' a long-standing challenge in the bridal industry. With the increase in implementations, a movement prioritizing cost transparency is spreading within the industry, and we recognize this as an irreversible trend.
### Background of the Service
The wedding industry faces various social challenges, including a declining birthrate, an aging population, an increasing unmarried rate, and labor shortages. Among these, 'cost transparency' is a theme we place significant importance on.
As transparency is increasingly demanded in corporate activities across society, information asymmetry between couples and wedding venues often occurs even in the once-in-a-lifetime experience of a wedding, making 'unclear costs' a persistent issue. According to our survey, approximately 80% of respondents expressed anxiety regarding costs in wedding preparations. Additionally, feedback such as 'the final estimate was much higher than the initial one' and 'I was satisfied with the wedding but not with the value for money' highlights the real existence of questions and dissatisfaction regarding costs.
To solve this issue and realize a society where anyone can hold a wedding with peace of mind, we co-created 'mieruupark' with Take and Give Needs Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President: Kenji Iwase) and launched the service nationwide in November 2024.
### About 'mieruupark'
'mieruupark' is a service that allows couples to perform cost simulations before visiting a wedding venue, based on accurate rate data and past order records provided by the venues. Couples can create original estimates by referencing actual distribution data of costs incurred for items such as apparel, floral decorations, and catering.
Furthermore, it is equipped with a 'Cost Chart' feature that allows couples to share their simulated estimates and decision-making processes with the venue in advance. By conveying not only the total budget or guest count but also specific areas of concern and options explored before visiting, couples can receive proposals that deeply reflect their intentions.
By checking estimate data before visiting, couples can start specific dialogues about costs from the beginning of their venue tour, supporting the removal of anxiety and ensuring confident decision-making. The goal is to provide a smooth preparation experience and a wedding day that couples can welcome with peace of mind.
### Feedback from Users and Venues
Since its launch in 2024, the service has spread, backed by empathy for the value of 'prioritizing transparency.' The cumulative number of users has surpassed 25,000.
Users have commented, 'I can understand the specific breakdown and market rates of costs, allowing for more realistic planning than I imagined,' and 'Having an image of the total cost beforehand reduced my anxiety.'
Venues have also provided positive feedback, saying, 'By opening up wedding costs in advance, the frequency of couples losing interest during estimate consultations has decreased,' and 'We are leading couples to satisfactory contracts by focusing our conversations on the concerns they raised through the new 'Cost Chart' feature.'
### Comment from Yoshinori Hagiya, Sales Manager
Yoshinori Hagiya, Sales Manager, commented: 'As societal norms have changed significantly in recent years, we have continued to approach the industry issue of cost opacity. Touching upon the voices of both couples and client companies, I am confident that resolving cost opacity not only improves customer satisfaction but also creates a positive cycle for venue operations. We will continue to strengthen our support system and promote this service, recognizing this trend as irreversible.'
Wedding Park remains committed to building new industry standards based on transparency and trust.
Wedding Park Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Seigo Hiyoshi) is pleased to announce that its wedding cost simulation service, 'mieruupark,' has been implemented in over 150 wedding venues across Japan as of May 2026.
This service addresses the 'lack of transparency in wedding costs,' a long-standing challenge in the bridal industry. With the increase in implementations, a movement prioritizing cost transparency is spreading within the industry, and we recognize this as an irreversible trend.
### Background of the Service
The wedding industry faces various social challenges, including a declining birthrate, an aging population, an increasing unmarried rate, and labor shortages. Among these, 'cost transparency' is a theme we place significant importance on.
As transparency is increasingly demanded in corporate activities across society, information asymmetry between couples and wedding venues often occurs even in the once-in-a-lifetime experience of a wedding, making 'unclear costs' a persistent issue. According to our survey, approximately 80% of respondents expressed anxiety regarding costs in wedding preparations. Additionally, feedback such as 'the final estimate was much higher than the initial one' and 'I was satisfied with the wedding but not with the value for money' highlights the real existence of questions and dissatisfaction regarding costs.
To solve this issue and realize a society where anyone can hold a wedding with peace of mind, we co-created 'mieruupark' with Take and Give Needs Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President: Kenji Iwase) and launched the service nationwide in November 2024.
### About 'mieruupark'
'mieruupark' is a service that allows couples to perform cost simulations before visiting a wedding venue, based on accurate rate data and past order records provided by the venues. Couples can create original estimates by referencing actual distribution data of costs incurred for items such as apparel, floral decorations, and catering.
Furthermore, it is equipped with a 'Cost Chart' feature that allows couples to share their simulated estimates and decision-making processes with the venue in advance. By conveying not only the total budget or guest count but also specific areas of concern and options explored before visiting, couples can receive proposals that deeply reflect their intentions.
By checking estimate data before visiting, couples can start specific dialogues about costs from the beginning of their venue tour, supporting the removal of anxiety and ensuring confident decision-making. The goal is to provide a smooth preparation experience and a wedding day that couples can welcome with peace of mind.
### Feedback from Users and Venues
Since its launch in 2024, the service has spread, backed by empathy for the value of 'prioritizing transparency.' The cumulative number of users has surpassed 25,000.
Users have commented, 'I can understand the specific breakdown and market rates of costs, allowing for more realistic planning than I imagined,' and 'Having an image of the total cost beforehand reduced my anxiety.'
Venues have also provided positive feedback, saying, 'By opening up wedding costs in advance, the frequency of couples losing interest during estimate consultations has decreased,' and 'We are leading couples to satisfactory contracts by focusing our conversations on the concerns they raised through the new 'Cost Chart' feature.'
### Comment from Yoshinori Hagiya, Sales Manager
Yoshinori Hagiya, Sales Manager, commented: 'As societal norms have changed significantly in recent years, we have continued to approach the industry issue of cost opacity. Touching upon the voices of both couples and client companies, I am confident that resolving cost opacity not only improves customer satisfaction but also creates a positive cycle for venue operations. We will continue to strengthen our support system and promote this service, recognizing this trend as irreversible.'
Wedding Park remains committed to building new industry standards based on transparency and trust.
FAQ
What can you learn from mieruupark?
Before visiting a wedding venue, you can create and simulate custom quotes based on actual market rates for guest counts and specific items.
How is the 'Cost Chart' used?
By sharing doubts or specific preferences recorded in the 'Cost Chart' with the venue, couples can engage in more concrete consultations upon arrival.
What are the benefits of implementation?
Couples' cost anxieties are alleviated, and wedding venues can build trust early with highly interested potential customers.