Launch of "mierepo," a Customer Service Support Tool that Opens Up Wedding "Images" and "Costs" as a Set to Support Informed Decision-Making, Available Nationwide Starting March 30

Wedding Park Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Seigo Hishiki) will launch "mierepo," a customer service support tool that makes wedding "images" and "costs" transparent as a set, resolving the "opacity of wedding costs" faced by both couples and planners, on Monday, March 30, 2026.

"mierepo" is a service based on the concept of "connecting the vague 'longings' and 'anxieties' of couples considering a wedding to the 'future they want to realize.'" It is a new customer service support tool that creates a common understanding between couples and planners and generates dialogue toward realizing an ideal wedding by presenting "images" and "costs" in an easy-to-understand report format based on photos from couples who have held weddings in the past.

This service was born as the second initiative following "mieruupark," a service launched by our company in 2024 that allows for realistic simulation of wedding costs. It is provided as a new customer service experience aimed at "cost transparency" in wedding preparations.

Reference Press Release: "mieruupark," a service for realistic wedding cost simulation, exceeds 100 venues nationwide.

Background of Development There are various social issues surrounding the wedding industry, such as the declining birthrate and aging population, the increase in the unmarried rate, and labor shortages. Among these, one theme we prioritize is "cost transparency." While transparency in corporate activities is required throughout society, information asymmetry has long been an issue in the "once-in-a-lifetime" experience of a wedding, with the "opacity of costs" being a persistent challenge.

According to our company's survey*¹ conducted for couples, about 80% of couples feel anxious about wedding costs. In another survey*², comments such as:

"The breakdown of costs was completely unknown and made me anxious." "I have an image that there is a discrepancy between the preliminary estimate and the actual cost."

were received, highlighting the lack of a concrete image regarding estimates and the opacity of costs as issues.

Given this situation, in order to promote further "cost transparency" following "mieruupark," we developed "mierepo" with the goal of realizing a state where couples can make decisions while having a "concrete image" of the costs.

*1: User survey conducted by Wedding Park (Period: 12/18/2025 - 12/22/2025) (n=339) *2: mieruupark user survey (Period: 1/1/2026 - 3/26/2026) (n=215)

Features of "mierepo" This feature is characterized by the ability to intuitively understand the difference in images according to cost fluctuations by combining "actual example images" and "realistic costs."

While "mieruupark" mainly supports couples' consideration through cost simulation before visiting a venue, this feature is a customer service support tool for planners that clearly conveys the relationship between images and costs based on past examples during "customer service," such as at bridal fairs.

It promotes the "formation of a common understanding of images and costs" and "dialogue toward realizing ideals" during bridal fairs and meetings, supporting couples in making informed decisions.

The feature released this time is the "Category-specific Comparison Page (Costumes / Floral Decorations / Food & Drinks)."

By structuring it along the flow of actual customer service, based on basic estimate contents and past examples, you can concretely imagine the "difference between what can be done with basic and optional items" and the "cost sense of the image you want to realize."

In addition, because past examples are listed in order of price range, you can understand that there are variations in how costs are spent while referring to cases that match your budget, allowing you to proceed with realistic considerations with peace of mind.

In the future, we plan to release an "Overall Report Page" that includes the overall picture of the wedding, cost balance, and preparation process to increase excitement for wedding preparations.

*The photos provided are for illustrative purposes. The screen may change in the future.

In the UX evaluation of couples who used this feature in advance, it received a high rating, recording [4.1 points (out of 5)] in response to the question, "Were you able to intuitively understand the 'changes in content' accompanying the increase or decrease in costs?"

In addition, in customer service using this feature, all couples answered that they "felt it was easy to align concrete images and costs" and "it was useful in increasing the sense of satisfaction with costs."

These results suggest that this feature contributes to intuitively understanding the difference in images accompanying cost fluctuations and improving the sense of satisfaction with estimates and future cost fluctuations.

Other comments received include:

"My anxiety was reduced because I saw actual photos and understood the price range." "It is easy to imagine how much the cost will increase depending on the amount of flowers." "It was easy to understand and I was convinced because I could actually see the real items for the price." (*Some expressions have been edited.)

*Actual comments have been partially excerpted and processed.

We will continue to support couples in "reducing anxiety about costs" and "making decisions toward realizing their ideal wedding" through the visualization of realistic examples, while exploring new ways of customer service in the wedding field together with venues to promote cost transparency.

Comment from Development Manager Ririse Nomura It has been about a year and a half since we launched "mieruupark" as a pioneer of "cost transparency," aiming for a society where everyone can hold a wedding with peace of mind. From the voices of many couples, the response from venues, and the social trend of valuing time performance and transparency, I feel that the urgency for opening up information is increasing more than ever.

With "mierepo," which we released this time, we have been able to grasp a firm response regarding the transparency of costs during customer service through repeated verification with venues that used it in advance.

Our company, which promotes design management, values the perspective of "backcasting," which works backward from what society should be. We will continue to face the voices of both couples and venues sincerely, determine together what the industry should protect and what it should change, and pursue service value.