Wedding Park Co., Ltd. (Headquarters: Minato-ku, Tokyo; President & CEO: Seigo Hijikishi) will launch "mierepo," a customer support tool designed to resolve the "difficulty in visualizing wedding costs" faced by both couples and planners, by openly presenting the "image" and "cost" of weddings together, starting Monday, March 30, 2026.
The concept behind "mierepo" is to "connect couples considering a wedding, bridging their vague "aspirations" and "anxieties" to their "desired future." This new customer support tool clearly communicates "images" and "costs" in a report format, based on actual examples from couples who have previously held ceremonies, thereby creating a shared understanding between couples and planners and fostering dialogue towards realizing their ideal wedding.
This service is the second initiative following our "mieruupark" service, launched in 2024, which allows for realistic simulation of wedding costs. It is offered as a new customer experience aiming for "cost transparency" in wedding preparations.
Reference Press Release: The service "mieruupark" for realistic simulation of wedding costs has surpassed 100 venues nationwide.
Background of Development While the wedding industry faces various social challenges such as declining birthrate and aging population, increasing unmarried rates, and labor shortages, "cost transparency" is one of the themes our company emphasizes. In an era where corporate activities are expected to be transparent across society, information asymmetry has easily arisen between couples and venues for a "once-in-a-lifetime" experience like a wedding, and the "difficulty in visualizing costs" has long been an issue.
According to our survey*¹ conducted for couples, approximately 80% of couples have anxieties about wedding costs. Another survey*² received comments such as: "The breakdown of costs was completely unknown, and I was anxious." "I had the impression that there was a discrepancy between the initial estimate and the actual cost." These indicate that a lack of concrete image regarding estimates and cost opacity are significant challenges.
Based on this situation, and to further promote "cost transparency" following "mieruupark," we developed "mierepo" with the aim of enabling decision-making with a "concrete image" of the costs.
*1: User Questionnaire Survey conducted by Wedding Park (Period: 2025/12/18-12/22) (n=339) *2: mieruupark User Questionnaire Survey (Period: 2026/1/1-3/26) (n=215)
Features of "mierepo" This feature combines "example images" with "realistic costs" to allow for visualization of costs based on changes in expenses.
FACT BOX
- Source: PR TIMES
- Category: News