WED & giftee's Purchase-Linked Platform 'Performance Media Network' Partners with Parenting App 'Mamari' to Enhance Direct Approach to Families

WED Inc. (HQ: Shibuya-ku, Tokyo; CEO: Toshiki Arai; 'WED') and giftee Inc. (HQ: Shinagawa-ku, Tokyo; CEOs: Mutsumi Ota, Tatsuya Suzuki; 'giftee') are pleased to announce that their jointly-operated performance-based advertising platform, 'Performance Media Network (PMN),' has initiated a service partnership with 'Mamari,' Japan's largest community app for mothers, operated by Conehito Inc. (HQ: Chuo-ku, Tokyo; CEO: Shinichiro Sugii; 'Conehito'), starting May 13, 2026. This partnership enables manufacturers to implement promotional campaigns targeting households with children who use 'Mamari' daily. Background 'PMN,' operated by WED and giftee, manages the entire marketing process for manufacturers from 'awareness' to 'purchase results' and 'effectiveness measurement,' enabling purchase-guaranteed promotions. Through this new partnership with 'Mamari,' 'PMN' has gained a powerful reach into the family demographic. The collaboration features a system where users who purchase a target product and upload the receipt receive an incentive (coins) based on the purchase. This creates a socially-conscious promotion channel where corporate marketing investments directly translate into 'financial support for families,' allowing manufacturers to generate social value through their promotional activities. About 'Mamari' 'Mamari' is a community brand guided by the statement, 'Together in your present and future.' It aims to be a companion that walks alongside individuals through the journey of fertility, pregnancy, childbirth, and parenting, ensuring no one feels alone. In addition to the community app, 'Mamari' operates an informational website and has a presence on social media like Instagram, LINE, and Facebook. It is used by 1 in 3 mothers (*1), with approximately 1.1 million posts and 4 million searches (*2) conducted within the app monthly. (*1) Calculated from the number of 'Mamari' users who set their expected delivery date within 2023 and the number of births announced by the Ministry of Health, Labour and Welfare's 'Vital Statistics'. (*2) As of December 2025. Effects of the Partnership This collaboration will create the following value: Pinpointed Approach to Households with Children: It enables direct purchase motivation. This is especially effective for reaching a highly relevant target audience for products like baby care items and other parenting-related goods. Brand Lift as a 'Company that Supports Families': In promotions via 'PMN,' a purchase is verified when a user buys a target product and uploads the receipt, and an incentive is awarded accordingly. In 'Mamari,' this incentive (coins) is perceived not merely as a 'discount' but as a 'reward for family-oriented actions.' The manufacturer's promotional budget is directly returned to support family finances based on purchase results. Simply being featured on the platform becomes a social contribution activity that supports families, contributing to increased brand loyalty. 'Performance Media Network' Service Overview 'PMN' is a performance media network that leverages AI receipt analysis technology cultivated by the receipt-scanning app 'ONE' to provide an end-to-end solution from ad delivery to purchase experience management. When a manufacturer runs an ad or promotion using 'PMN,' they decide the target product, reward points, and distribution volume, then build a campaign landing page on 'PMN.' The data is then linked in bulk to induction banners on partner media apps for cross-platform announcements. After a user purchases the product and uploads the receipt, AI-powered purchase verification is performed, and the incentive is awarded. This allows manufacturers to integrally manage everything from ad delivery to purchase experience, enabling measurement of effects from trial to repeat purchase. URL: https://business.perf.media/ Company Overviews...