WED Inc. × Delish Kitchen to Co-host Webinar
WED Inc. and Every Inc.'s 'Delish Kitchen' will co-host a free webinar on April 21, 2026, targeting food and beverage marketing professionals to solve ad effectiveness visualization issues.
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- 📰 Published: April 15, 2026 at 00:00
- 🔍 Collected: April 14, 2026 at 15:31
- 🤖 AI Analyzed: April 19, 2026 at 16:00 (120h 28m after Collected)
WED Inc. (Headquarters: Shibuya-ku, Tokyo, CEO: Toshiki Arai), in collaboration with the recipe video media 'Delish Kitchen' operated by Every, Inc., will hold a webinar for marketing and sales planning personnel of food and beverage manufacturers starting at 12:00 on Tuesday, April 21, 2026.
Event Overview
Date & Time: Tuesday, April 21, 2026, 12:00 - 13:00
Format: Online streaming (Zoom, approx. 60 minutes)
Participation Fee: Free
Target Audience: Brand managers, sales planning personnel, and advertising personnel of food and beverage manufacturers
Organizers: WED Inc. / Every, Inc. (Delish Kitchen)
Registration URL: https://wed.business/events/260421?utm_source=mailmagazine&utm_medium=seminar&utm_campaign=every
Background of the Event
In the marketing departments of food and beverage manufacturers, concerns such as 'I don't know if the shelves are really moving even if we run ads' and 'Metrics vary for each measure, making integrated judgments impossible' remain deeply rooted.
The essence of this problem lies in the fact that advertising measures to increase brand awareness and sales promotion measures to encourage actual purchases are operated on different platforms and with different metrics. As a result, the synergistic effects between measures are difficult to see, and a situation continues where learning for the next move is rarely accumulated.
To realize the effectiveness of advertising measures as a 'sales contribution,' this webinar will introduce approaches from three perspectives. First, the design of touchpoints that seamlessly cover everything from awareness to purchase. Next, the method of structuring overall measures to gradually increase consumer purchase intent. Finally, a mechanism for utilizing data to apply the results of measures to the next move and improvement cycle. We will deliver specific, actionable strategies that can be used in the field, interwoven with real-world examples from food and beverage manufacturers.
Program Contents
- The ad effectiveness visualization problem faced by food marketers and its structural background
- A framework for designing measures that seamlessly connect awareness, interest, and purchase
- Case study of a must-buy campaign utilizing WED (Performance Media Network)
- Brand lift case study utilizing in-store signage by Delish Kitchen
- Information on exclusive benefits for this webinar
Speakers
Mr. Yoshihisa Hino, General Manager, Store DX Division, Every, Inc.
Yuki Tanaka, Sales, ONE Division, WED Inc.
▶ Click here to apply: https://wed.business/events/260421
About 'Delish Kitchen' (Every, Inc.)
A recipe video media used by over 42 million people, ranked No. 1 domestically in app user ratings for recipe services (*).
Based on the concept of 'anyone can easily make delicious food,' all recipes are devised by food professionals such as registered dietitians, totaling over 56,000 recipes. Furthermore, it offers services that enrich the dining table, such as functions that make daily shopping more economical and convenient (e.g., distributing special sale information from nearby stores and coupons), a system to order ingredients needed for the recipes you want to make from online supermarkets with a single tap, original kitchen tools with excellent design and functionality, and 'Meals', a frozen meal delivery service supervised by registered dietitians delivering nutritionally balanced meals to your home.
(*) Research by Sensor Tower. Average rating of recipe apps with cumulative downloads of over 1 million in the App Store and Google Play 'Food & Drink' category [Release date - 2025/4/30]
Company Profile
Company Name: Every, Inc.
Representative: Taisei Yoshida
Established: September 1, 2015
Location: 38F Sumitomo Fudosan Roppongi Grand Tower, 3-2-1 Roppongi, Minato-ku, Tokyo
Business: Video media business, etc.
Corporate Website URL: https://corp.every.tv/
WED Inc.
Representative: CEO Toshiki Arai
Established: 2016
Location: Shibuya-ku, Tokyo
Business: Provision of data utilization marketing services centered on the receipt business
Corporate Vision: 'Money
Event Overview
Date & Time: Tuesday, April 21, 2026, 12:00 - 13:00
Format: Online streaming (Zoom, approx. 60 minutes)
Participation Fee: Free
Target Audience: Brand managers, sales planning personnel, and advertising personnel of food and beverage manufacturers
Organizers: WED Inc. / Every, Inc. (Delish Kitchen)
Registration URL: https://wed.business/events/260421?utm_source=mailmagazine&utm_medium=seminar&utm_campaign=every
Background of the Event
In the marketing departments of food and beverage manufacturers, concerns such as 'I don't know if the shelves are really moving even if we run ads' and 'Metrics vary for each measure, making integrated judgments impossible' remain deeply rooted.
The essence of this problem lies in the fact that advertising measures to increase brand awareness and sales promotion measures to encourage actual purchases are operated on different platforms and with different metrics. As a result, the synergistic effects between measures are difficult to see, and a situation continues where learning for the next move is rarely accumulated.
To realize the effectiveness of advertising measures as a 'sales contribution,' this webinar will introduce approaches from three perspectives. First, the design of touchpoints that seamlessly cover everything from awareness to purchase. Next, the method of structuring overall measures to gradually increase consumer purchase intent. Finally, a mechanism for utilizing data to apply the results of measures to the next move and improvement cycle. We will deliver specific, actionable strategies that can be used in the field, interwoven with real-world examples from food and beverage manufacturers.
Program Contents
- The ad effectiveness visualization problem faced by food marketers and its structural background
- A framework for designing measures that seamlessly connect awareness, interest, and purchase
- Case study of a must-buy campaign utilizing WED (Performance Media Network)
- Brand lift case study utilizing in-store signage by Delish Kitchen
- Information on exclusive benefits for this webinar
Speakers
Mr. Yoshihisa Hino, General Manager, Store DX Division, Every, Inc.
Yuki Tanaka, Sales, ONE Division, WED Inc.
▶ Click here to apply: https://wed.business/events/260421
About 'Delish Kitchen' (Every, Inc.)
A recipe video media used by over 42 million people, ranked No. 1 domestically in app user ratings for recipe services (*).
Based on the concept of 'anyone can easily make delicious food,' all recipes are devised by food professionals such as registered dietitians, totaling over 56,000 recipes. Furthermore, it offers services that enrich the dining table, such as functions that make daily shopping more economical and convenient (e.g., distributing special sale information from nearby stores and coupons), a system to order ingredients needed for the recipes you want to make from online supermarkets with a single tap, original kitchen tools with excellent design and functionality, and 'Meals', a frozen meal delivery service supervised by registered dietitians delivering nutritionally balanced meals to your home.
(*) Research by Sensor Tower. Average rating of recipe apps with cumulative downloads of over 1 million in the App Store and Google Play 'Food & Drink' category [Release date - 2025/4/30]
Company Profile
Company Name: Every, Inc.
Representative: Taisei Yoshida
Established: September 1, 2015
Location: 38F Sumitomo Fudosan Roppongi Grand Tower, 3-2-1 Roppongi, Minato-ku, Tokyo
Business: Video media business, etc.
Corporate Website URL: https://corp.every.tv/
WED Inc.
Representative: CEO Toshiki Arai
Established: 2016
Location: Shibuya-ku, Tokyo
Business: Provision of data utilization marketing services centered on the receipt business
Corporate Vision: 'Money