[April Dream] Web Aqua, 17 Years in Website Production in Osaka, Aims to Realize 'A Society Where Anyone Can Create a Business' with AI 'Vibe Coding'

Web Aqua LLC (Umeda, Kita-ku, Osaka), which provides web production and AI marketing support, led by Representative Rin Hyuga, will begin offering app development support and a utilization community for small and medium-sized enterprises (SMEs) and sole proprietors from April 2026, utilizing "Vibe Coding," an AI-powered development method, with the goal of realizing "a society where anyone can create a business."

■The Origin of Web Aqua

"The benefits of the Web for everyone"

Since its founding as a sole proprietorship in 2009, Web Aqua has upheld this philosophy, engaging in website production for 17 years.

This is not merely about creating websites.

• Sole proprietors

• Small and medium-sized enterprises

• Local businesses

• People unable to work outside due to childcare or nursing care

• People wanting to start a side business

With the desire for these individuals to "know that there is a possibility of earning revenue by utilizing the Web," we have also engaged in information dissemination activities such as seminars and study groups.

The representative herself started with no Web experience.

Representative Hyuga herself was not a Web expert from the beginning.

She was a single mother working for a manufacturing company, living a life unrelated to IT.

The turning point was the Lehman Shock. Driven by anxiety about the future, she began to learn about the Web and discovered the fact that products could be sold without cost using the internet. This experience led to the conviction that "the Web has the potential to change the future of people and businesses."

From there, she started a website production business, proposing:

• Website traffic generation through SEO

• SNS marketing

• Sales funnel design utilizing the Web

We have been proposing these.

■Website Production Enters the No-Code Era

From Production to Marketing Support

In 2015, we encountered an overseas no-code tool. The era when websites could be created without programming had arrived, and by around 2019, it had become commonplace.

This allowed our company to shift from being production-centric to expanding its domain to:

• Web marketing support

• Traffic generation funnel design

• Conversion improvement

• Measures against Pharmaceutical Affairs Act and Premiums and Representations Act

Thus, we expanded into more practical Web strategy building.

In 2023, we incorporated and have been contributing to sales improvement as a web production company specializing in legal marketing for the beauty and healthcare industries.

■And now, the next revolution is happening.

The Advent of Vibe Coding

And now, a new development method called Vibe Coding has emerged.

This is a technology that utilizes AI to develop software and applications by giving instructions in natural language.

This means that:

• Websites

• Web systems

• Business tools

• Applications

These can now be created without programming.

Development time and costs have been drastically reduced, making it an era where even companies and individuals with small budgets can challenge product sales.

■What is Vibe Coding?

Vibe Coding is a new development method that develops apps and systems by giving instructions to AI in natural language. It works by humans providing ideas in language, and AI performing the appropriate coding.

Features of Vibe Coding

・No human programming required

・Development possible with natural language instructions

・Reduced development time and cost due to instant AI coding

・Rapid prototype creation possible

Traditional: Development requires programming knowledge and skills

Current: Development possible by conveying specifications to AI

In other words, development is shifting from being technology-centric to design-centric.

Differences from Traditional Development

The biggest difference from traditional development is the speed of development, which allows for more iterations.

■"Development Costs" and "IT Talent Shortage" Faced by Japanese SMEs

While DX promotion is advancing in Japan, many SMEs face the following challenges:

• High system development costs

• IT talent shortage

• Delay in DX promotion

In particular, app development often costs several million yen, which is a significant barrier for small businesses.

As a result, the following situations occur:

• Ideas cannot be realized even if they exist

• Cannot invest in efficiency improvements

• Digital competitiveness does not improve

Web Aqua believes that Vibe Coding can solve these challenges by:

• Enabling ideas to take shape

• Allowing efficiency improvements with a small budget

• Increasing digital competitiveness through trial and error

We believe it has the potential to solve them in this way.

■Web Aqua's Vision for Technological Evolution

The Web industry has evolved as follows:

Programming Era → No-Code Era → AI Development Era (Current)

Websites can now be created with no-code.

And now, apps can also be created with AI.

This is similar to the change that occurred during the early spread of no-code.

Comment from Hyuga