Hard Rock Cafe Hosts "Taste the Philippines-70 Years of Friendship-" Campaign in Collaboration with Philippine Department of Tourism and Embassy of the Philippines
Hard Rock Cafe will host a campaign from June 1 to 14, featuring menus that reinterpret Filipino local cuisine. The campaign commemorates the 70th anniversary of diplomatic relations between Japan and the Philippines, realized in cooperation with the Department of Tourism and the Embassy of the Philippines.
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- 📰 Published: May 25, 2026 at 20:16
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Hard Rock Cafe, the American restaurant known for serving food while enjoying music (available at Tokyo, Yokohama, and Universal Citywalk Osaka locations; excluding Ueno Station Tokyo and Kyoto), will hold a menu campaign titled "Taste the Philippines-70 Years of Friendship-" from Monday, June 1, through Sunday, June 14. This campaign features Filipino local food rearranged in the Hard Rock Cafe style.
This initiative was realized through a collaboration with the Philippine Department of Tourism, which celebrates its Independence Day on June 12, and the Embassy of the Philippines in Japan. It was planned with the desire for guests to enjoy a simulated trip to the Philippines through authentic-feeling culinary experiences. Furthermore, this year marks a milestone as the Year of Japan-Philippines Friendship (the 70th anniversary of the normalization of diplomatic relations), and through this campaign, the cafe aims to promote further exchange between the two countries and highlight the appeal of Filipino culture.
All items offered are based on traditional Filipino family cuisine with a touch of Hard Rock Cafe essence. The food menu includes "Fish Lumpia" (Filipino-style fried spring rolls with cod, carrots, and aromatic vegetables, served with optional sweet chili vinegar), and "Adobo-style Pork Sandwich" (Filipino-style pork stewed slowly in soy sauce, vinegar, and garlic, combined with Ginisang Pechay, banana ketchup mayo, and Monterey Jack cheese, served in soft French bread). The drink menu features "Mango Mojito" (a cocktail made with black rum, fresh mint, lime, and mango, topped with club soda) and "Tropical No-jito" (a tropical non-alcoholic mojito with fresh mint, lime, and mango). Both drinks are perfect for the hot season, offering a taste of the tropics.
Overview of Hard Rock Cafe x Philippine Department of Tourism / Embassy of the Philippines Tie-up Campaign:
- Campaign Title: Taste the Philippines-70 Years of Friendship-
- Period: Monday, June 1 to Sunday, June 14, 2026
- Content: Sale of 4 collaborative menu items rearranging Filipino local foods:
- "Fish Lumpia": 1,480 yen
- "Adobo-style Pork Sandwich": 2,580 yen
- "Mango Mojito": 1,480 yen
- "Tropical No-jito": 1,280 yen
(All prices include tax)
- Participating Locations: Hard Rock Cafe (Tokyo, Yokohama, Universal Citywalk Osaka)
This initiative was realized through a collaboration with the Philippine Department of Tourism, which celebrates its Independence Day on June 12, and the Embassy of the Philippines in Japan. It was planned with the desire for guests to enjoy a simulated trip to the Philippines through authentic-feeling culinary experiences. Furthermore, this year marks a milestone as the Year of Japan-Philippines Friendship (the 70th anniversary of the normalization of diplomatic relations), and through this campaign, the cafe aims to promote further exchange between the two countries and highlight the appeal of Filipino culture.
All items offered are based on traditional Filipino family cuisine with a touch of Hard Rock Cafe essence. The food menu includes "Fish Lumpia" (Filipino-style fried spring rolls with cod, carrots, and aromatic vegetables, served with optional sweet chili vinegar), and "Adobo-style Pork Sandwich" (Filipino-style pork stewed slowly in soy sauce, vinegar, and garlic, combined with Ginisang Pechay, banana ketchup mayo, and Monterey Jack cheese, served in soft French bread). The drink menu features "Mango Mojito" (a cocktail made with black rum, fresh mint, lime, and mango, topped with club soda) and "Tropical No-jito" (a tropical non-alcoholic mojito with fresh mint, lime, and mango). Both drinks are perfect for the hot season, offering a taste of the tropics.
Overview of Hard Rock Cafe x Philippine Department of Tourism / Embassy of the Philippines Tie-up Campaign:
- Campaign Title: Taste the Philippines-70 Years of Friendship-
- Period: Monday, June 1 to Sunday, June 14, 2026
- Content: Sale of 4 collaborative menu items rearranging Filipino local foods:
- "Fish Lumpia": 1,480 yen
- "Adobo-style Pork Sandwich": 2,580 yen
- "Mango Mojito": 1,480 yen
- "Tropical No-jito": 1,280 yen
(All prices include tax)
- Participating Locations: Hard Rock Cafe (Tokyo, Yokohama, Universal Citywalk Osaka)
FAQ
ハードロックカフェのフィリピンキャンペーンはいつ開催されますか？
2026年6月1日（月）から14日（日）までの期間で開催されます。
どのようなコラボメニューが販売されますか？
「フィッシュ ルンピア（魚のフィリピン風揚げ春巻き）」、「アドボスタイル ポークサンドイッチ」、カクテルの「マンゴーモヒート」、「トロピカルノヒート」の計4種が販売されます。
このキャンペーンを実施する店舗はどこですか？
ハードロックカフェの東京店、横浜店、ユニバーサル・シティウォーク大阪店で実施されます。
キャンペーンの目的は何ですか？
フィリピンの食体験を通じた疑似旅行の提供と、日本・フィリピン友好年（国交正常化70周年）を記念した両国の交流促進および文化発信を目的としています。
キャンペーン名は？
「Taste the Philippines-70 Years of Friendship-」です。