ESR Wins International Design Award "Red Dot Award" for 3 Products!
Tech brand ESR has won the international "Red Dot Design Award" for the fourth consecutive year. Three products—the ESR Shift Keyboard Case, ESR Flip Magnetic Case, and ESR MagMouse™ Wireless Mouse—were recognized for their intuitive design and practical utility, contributing to user productivity.
📋 Article Processing Timeline
- 📰 Published: May 11, 2026 at 15:00
- 🔍 Collected: May 11, 2026 at 06:31
- 🤖 AI Analyzed: May 11, 2026 at 06:37 (5 min after Collected)
Reimagining Productivity: 2026 Red Dot Award-Winning Designs
ESR, a tech brand founded in 2009 with 130 million users worldwide, has once again received the "Red Dot Design Award," one of the world's three major design awards.
This year marks the fourth consecutive win for ESR, demonstrating that its product development capabilities, which precisely capture user needs and achieve a high-level balance between practicality and design, are highly regarded internationally.
Three of ESR's productivity-enhancing accessories have received awards: "ESR Shift Keyboard Case (Detachable)," "ESR Flip Magnetic Case (with Stylus Holder)," and "ESR MagMouse™ Wireless Mouse." These products embody ESR's commitment to intuitive design, combining intuitive design that enhances daily productivity with high practicality, contributing to improved performance in all aspects of users' daily lives, including work, study, and creative endeavors.
Tim Wu, CEO of ESR, stated:
"This international design award recognizes ESR's dedication to pursuing product designs that seamlessly integrate into modern lifestyles. It is a testament to the success of our philosophy, 'Tech Made Easier,' in making essential tech experiences more convenient in daily life."
ESR Shift Keyboard Case (Detachable) ~For both work and play, at the perfect angle~
The "ESR Shift Keyboard Case (Detachable)" is a product designed with the lifestyles of educators and creators in mind. In addition to a detachable keyboard, it offers flexible usage options depending on the application, such as using the back cover alone, a low-angle landscape style with adjustable angles, and a stable fixed portrait style.
It supports a wide range of scenarios, including typing, browsing, video watching, and sketching. Furthermore, the edge-to-edge trackpad supports multi-touch gestures, enabling precise and comfortable operation similar to a Mac.
For sketching, notes, etc. For video watching, browsing, etc. For typing, work mode.
Moreover, in the March 2026 issue of '360LiFE' magazine, which features thorough verification tests by experts in various fields and unbiased product comparisons, this product was selected as the "Best Buy" in the "iPad Keyboard Case" special feature.
Compatible models: iPad 10 / iPad 11 / iPad Air 4/5, iPad Air 11-inch [2024/2025] / iPad Air 13-inch [2024/2025]
Where to buy: Amazon.co.jp
ESR Flip Magnetic Case (with Stylus Holder) ~Multi-angle iPad Case~
Adopting a more refined approach, the "ESR Flip Magnetic Case (with Stylus Holder)" proposes new possibilities for iPad cases.
With built-in magnets and a multi-angle stand, it ensures excellent operability while maintaining stability. It supports three adjustable angles in landscape mode and also features a dedicated portrait position. Furthermore, it can be attached to metal surfaces like refrigerators with magnets, making it useful in various daily scenarios such as reading, watching videos, writing documents, and FaceTime.
Compatible models: iPad Pro 11-inch / iPad Pro 13-inch / iPad Air 11-inch / iPad Air 13-inch
Where to buy: Amazon.co.jp
ESR MagMouse™ Wireless Mouse ~World's First | Magnetic Adsorption Wireless Mouse~
The "ESR MagMouse™ Wireless Mouse" achieves excellent setup speed, allowing users to start using it immediately whenever they wish, thanks to its world-first "attach and carry" design. By simply bringing the mouse close, it "snaps" into place, enabling smart portability as if integrated with a laptop. Its greatest feature is its immediate readiness to start work.
During meetings. At a cafe. Just bring it close, and it securely attaches.
Furthermore, it features silent clicks, DPI (cursor speed) adjustment, and shortcut buttons. The built-in USB-C cable eliminates the need for battery replacement, allowing direct charging from a laptop. Equipped with a high-capacity battery that supports fast charging, it achieves up to 160 hours of continuous use with just a 45-minute charge.
Color variations: White / Black
Where to buy: Amazon.co.jp
Continuing the Commitment to User-Driven Innovation
In 2025, the "ESR CryoBoost® Foldable 3-in-1 Magnetic Charging Station (25W)" was highly praised for its seamless operation and sophisticated design.
ESR, a tech brand founded in 2009 with 130 million users worldwide, has once again received the "Red Dot Design Award," one of the world's three major design awards.
This year marks the fourth consecutive win for ESR, demonstrating that its product development capabilities, which precisely capture user needs and achieve a high-level balance between practicality and design, are highly regarded internationally.
Three of ESR's productivity-enhancing accessories have received awards: "ESR Shift Keyboard Case (Detachable)," "ESR Flip Magnetic Case (with Stylus Holder)," and "ESR MagMouse™ Wireless Mouse." These products embody ESR's commitment to intuitive design, combining intuitive design that enhances daily productivity with high practicality, contributing to improved performance in all aspects of users' daily lives, including work, study, and creative endeavors.
Tim Wu, CEO of ESR, stated:
"This international design award recognizes ESR's dedication to pursuing product designs that seamlessly integrate into modern lifestyles. It is a testament to the success of our philosophy, 'Tech Made Easier,' in making essential tech experiences more convenient in daily life."
ESR Shift Keyboard Case (Detachable) ~For both work and play, at the perfect angle~
The "ESR Shift Keyboard Case (Detachable)" is a product designed with the lifestyles of educators and creators in mind. In addition to a detachable keyboard, it offers flexible usage options depending on the application, such as using the back cover alone, a low-angle landscape style with adjustable angles, and a stable fixed portrait style.
It supports a wide range of scenarios, including typing, browsing, video watching, and sketching. Furthermore, the edge-to-edge trackpad supports multi-touch gestures, enabling precise and comfortable operation similar to a Mac.
For sketching, notes, etc. For video watching, browsing, etc. For typing, work mode.
Moreover, in the March 2026 issue of '360LiFE' magazine, which features thorough verification tests by experts in various fields and unbiased product comparisons, this product was selected as the "Best Buy" in the "iPad Keyboard Case" special feature.
Compatible models: iPad 10 / iPad 11 / iPad Air 4/5, iPad Air 11-inch [2024/2025] / iPad Air 13-inch [2024/2025]
Where to buy: Amazon.co.jp
ESR Flip Magnetic Case (with Stylus Holder) ~Multi-angle iPad Case~
Adopting a more refined approach, the "ESR Flip Magnetic Case (with Stylus Holder)" proposes new possibilities for iPad cases.
With built-in magnets and a multi-angle stand, it ensures excellent operability while maintaining stability. It supports three adjustable angles in landscape mode and also features a dedicated portrait position. Furthermore, it can be attached to metal surfaces like refrigerators with magnets, making it useful in various daily scenarios such as reading, watching videos, writing documents, and FaceTime.
Compatible models: iPad Pro 11-inch / iPad Pro 13-inch / iPad Air 11-inch / iPad Air 13-inch
Where to buy: Amazon.co.jp
ESR MagMouse™ Wireless Mouse ~World's First | Magnetic Adsorption Wireless Mouse~
The "ESR MagMouse™ Wireless Mouse" achieves excellent setup speed, allowing users to start using it immediately whenever they wish, thanks to its world-first "attach and carry" design. By simply bringing the mouse close, it "snaps" into place, enabling smart portability as if integrated with a laptop. Its greatest feature is its immediate readiness to start work.
During meetings. At a cafe. Just bring it close, and it securely attaches.
Furthermore, it features silent clicks, DPI (cursor speed) adjustment, and shortcut buttons. The built-in USB-C cable eliminates the need for battery replacement, allowing direct charging from a laptop. Equipped with a high-capacity battery that supports fast charging, it achieves up to 160 hours of continuous use with just a 45-minute charge.
Color variations: White / Black
Where to buy: Amazon.co.jp
Continuing the Commitment to User-Driven Innovation
In 2025, the "ESR CryoBoost® Foldable 3-in-1 Magnetic Charging Station (25W)" was highly praised for its seamless operation and sophisticated design.