Celebrating its 40th anniversary, Waterfront Co., Ltd. has announced 'SAKASANANO', an innovative water-repellent umbrella utilizing Toray's NANODESIGN® technology. Addressing environmental concerns over traditional PFAS water repellents, this umbrella relies on nano-level thread structures for superior water repellency. Designed by Yota Kakuda, it features a reverse-opening mechanism to keep wet surfaces inward and an eco-friendly replaceable fabric system to extend its lifespan. Priced at 14,300 JPY, pre-orders start on May 14, 2026, exclusively via their official online store.

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Products / services: SAKASANANO / NANODESIGN®