A "Practical Gift" for Mother's Day, Usable 365 Days a Year. Mother's Day Event Held at "Waterfront Jiyugaoka," a Specialty Umbrella Store with 500 Varieties
Waterfront Co., Ltd. will hold a Mother's Day event on May 9th and 10th, 2026, at its direct store "Waterfront JIYUGAOKA / TOKYO." The event features a flower marche and limited item presents, collaborating with flower artist Chihiro Terakado's art brand "memorif." to create a vibrant atmosphere.
📋 Article Processing Timeline
- 📰 Published: May 1, 2026 at 20:00
- 🔍 Collected: May 1, 2026 at 11:31
- 🤖 AI Analyzed: May 1, 2026 at 20:59 (9h 27m after Collected)
Waterfront Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director and President: Tetsu Yoshino) will hold a Mother's Day event for two days on Saturday, May 9th, and Sunday, May 10th, 2026, at its direct store "Waterfront JIYUGAOKA / TOKYO." During the event, special benefits such as a flower marche and limited item presents will be offered. Prior to the event, the windows and interior of the store have been wrapped by "memorif.," an art brand by flower artist Chihiro Terakado, allowing visitors to enjoy an already vibrant space. The store offers a special experience of choosing the "perfect umbrella" from a lineup unique to a specialty store with approximately 500 types of umbrellas.
**Event Period:** May 9th (Sat) ~ May 10th (Sun), 2026
**Location:** Waterfront JIYUGAOKA / TOKYO
1-9-1 Jiyugaoka, Meguro-ku, Tokyo 152-0035
**Business Hours:** 11:00 ~ 20:00
**Event-limited Benefits to Brighten Mother's Day**
Customers who purchase 5,000 yen (tax included) or more during the period will receive the following event-limited benefits:
1. **A gift of one flower of your choice**
You can choose one flower you like at the flower marche. The selected flower will be presented in special "memorif." wrapping, adding a touch of glamour to your Mother's Day gift.
2. **A message card present**
Original "memorif." message cards are available. A space is also provided on-site for you to write your message, allowing you to present your gratitude.
3. **Limited umbrella marker present with Instagram like + repost**
A limited "memorif." umbrella marker. It can be used not only as an identifier for your umbrella but also as a charming accent for your precious belongings.
**Windows and interior also adorned with the "memorif." worldview**
Prior to the event, the store was decorated with the worldview of the flower art brand "memorif." The windows and in-store mirrors have been wrapped, creating a vibrant space suitable for Mother's Day. The store, filled with umbrellas from the 1st to 4th floors, showcases approximately 500 types and 10,000 umbrellas. Enjoy the special experience of choosing the "perfect umbrella" from the diverse lineup.
**About memorif.**
A brand by flower artist Chihiro Terakado. Using a unique method of photographing flowers with X-rays, it expresses the new beauty of plants with delicate lines and transparency. It develops flower patterns that add flowers to daily life.
photo by Ando Mamico model:CARLA by HOLDER
**Recommended Umbrellas Picked Up**
* **memorif. All-weather Folding 55cm**
An all-weather folding umbrella with 100% UV cut rate and light shielding rate*1, and excellent wind resistance. The beautiful flower design brightens your mood just by holding it. Recommended as a special Mother's Day gift that combines practicality and design.
photo by Ando Mamico model:CARLA by HOLDER
**Product Name:** memorif. All-weather Folding 55cm
**Price:** 3,300 yen (tax included)
**Product URL:** https://waterfront-umbrella.com/products/memorif_s355-1310
**Features:** Main bone 55cm / Light shielding rate 100% / UV cut rate 100% / All-weather / Wind resistant 15m
* **Mokutto UV Block 55cm**
An all-weather umbrella with 100% UV cut rate and light shielding rate*1, and a charming soft, feminine design. It uses natural wood for the handle and shaft and is designed for easy opening and closing with minimal effort, making it comfortable to use even on days with a lot of luggage. It's a thoughtful item that makes everyday life a little easier.
**Product Name:** Mokutto UV Block 55cm
**Price:** 3,300 yen (tax included)
**Product URL:** https://waterfront-umbrella.com/products/mokutto_s155-1299
**Features:** Main bone 55cm / Light shielding rate 100% / UV cut rate 100% / Heat shielding effect / All-weather
* **COKAGE+ Series**
A high-performance parasol using Toray "Summer Shield II®︎." In addition to 100% UV cut and light shielding rate*1, it boasts a maximum heat shielding effect of 40 degrees*2. This practical and stylish umbrella is perfect for the hot season ahead. It's a popular item that sells out immediately upon re-stocking. Highly recommended as a long-lasting Mother's Day gift.
**Event Period:** May 9th (Sat) ~ May 10th (Sun), 2026
**Location:** Waterfront JIYUGAOKA / TOKYO
1-9-1 Jiyugaoka, Meguro-ku, Tokyo 152-0035
**Business Hours:** 11:00 ~ 20:00
**Event-limited Benefits to Brighten Mother's Day**
Customers who purchase 5,000 yen (tax included) or more during the period will receive the following event-limited benefits:
1. **A gift of one flower of your choice**
You can choose one flower you like at the flower marche. The selected flower will be presented in special "memorif." wrapping, adding a touch of glamour to your Mother's Day gift.
2. **A message card present**
Original "memorif." message cards are available. A space is also provided on-site for you to write your message, allowing you to present your gratitude.
3. **Limited umbrella marker present with Instagram like + repost**
A limited "memorif." umbrella marker. It can be used not only as an identifier for your umbrella but also as a charming accent for your precious belongings.
**Windows and interior also adorned with the "memorif." worldview**
Prior to the event, the store was decorated with the worldview of the flower art brand "memorif." The windows and in-store mirrors have been wrapped, creating a vibrant space suitable for Mother's Day. The store, filled with umbrellas from the 1st to 4th floors, showcases approximately 500 types and 10,000 umbrellas. Enjoy the special experience of choosing the "perfect umbrella" from the diverse lineup.
**About memorif.**
A brand by flower artist Chihiro Terakado. Using a unique method of photographing flowers with X-rays, it expresses the new beauty of plants with delicate lines and transparency. It develops flower patterns that add flowers to daily life.
photo by Ando Mamico model:CARLA by HOLDER
**Recommended Umbrellas Picked Up**
* **memorif. All-weather Folding 55cm**
An all-weather folding umbrella with 100% UV cut rate and light shielding rate*1, and excellent wind resistance. The beautiful flower design brightens your mood just by holding it. Recommended as a special Mother's Day gift that combines practicality and design.
photo by Ando Mamico model:CARLA by HOLDER
**Product Name:** memorif. All-weather Folding 55cm
**Price:** 3,300 yen (tax included)
**Product URL:** https://waterfront-umbrella.com/products/memorif_s355-1310
**Features:** Main bone 55cm / Light shielding rate 100% / UV cut rate 100% / All-weather / Wind resistant 15m
* **Mokutto UV Block 55cm**
An all-weather umbrella with 100% UV cut rate and light shielding rate*1, and a charming soft, feminine design. It uses natural wood for the handle and shaft and is designed for easy opening and closing with minimal effort, making it comfortable to use even on days with a lot of luggage. It's a thoughtful item that makes everyday life a little easier.
**Product Name:** Mokutto UV Block 55cm
**Price:** 3,300 yen (tax included)
**Product URL:** https://waterfront-umbrella.com/products/mokutto_s155-1299
**Features:** Main bone 55cm / Light shielding rate 100% / UV cut rate 100% / Heat shielding effect / All-weather
* **COKAGE+ Series**
A high-performance parasol using Toray "Summer Shield II®︎." In addition to 100% UV cut and light shielding rate*1, it boasts a maximum heat shielding effect of 40 degrees*2. This practical and stylish umbrella is perfect for the hot season ahead. It's a popular item that sells out immediately upon re-stocking. Highly recommended as a long-lasting Mother's Day gift.