Focusing on "Risks" During the School Commute! Waterfront Launches New Kids' Umbrellas Designed for Children's Ease of Use and Peace of Mind
Waterfront has launched a new children's umbrella, the "Kids Spin Canopy," specifically designed for safety and ease of use during school commutes. Incorporating features like a spinner structure for shock absorption, hidden umbrella tips, and 360-degree reflective tape, it offers high functionality at an affordable price point of 1,650 yen (tax included).
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- 📰 Published: March 28, 2026 at 00:53
- 🔍 Collected: March 28, 2026 at 21:59 (21h 6m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 03:51 (413h 51m after Collected)
Waterfront Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Tetsu Yoshino) is releasing a new rain umbrella for kids in preparation for the new school year. It is generally said that children typically start using umbrellas around age 4, and choosing the right one is a crucial element for children's safety as families prepare for preschool or school entrance. In recent years, with the increase in dual-income households leading to more children commuting to school alone, the importance of choosing umbrellas with safety in mind has been growing.
Given this background, this product features specifications designed with children's ease of use during commutes in mind, such as a design that hides the umbrella tips, a transparent window, a spinner structure, and reflective tape. Furthermore, it achieves an accessible price of 1,500 yen (base price) while maintaining high functionality. We would like to introduce the design points created with scenarios of children actually using the umbrella in mind.
■ Kids' Umbrella Designed for Children's Ease of Use: Kids Spin Canopy
At Waterfront, we have long envisioned developing umbrellas for children, but we struggled to achieve a satisfactory commercial product that balanced functionality, comfort, and price. After years of trial and error, repeatedly reviewing the design and specifications, we have completed a children's rain umbrella that balances the high functionality Waterfront is known for with an accessible price, all while considering ease of use for children during school commutes.
[Point 1] Spinner structure that spins to absorb impact
Designed to be durable by absorbing the shock when umbrellas collide with each other or with the wind. Children who are not used to holding an umbrella tend to bump it into utility poles, walls, and people when passing by. Even in such cases, the umbrella spins the moment it hits, absorbing the impact and reducing the burden on their hands.
[Point 2] Hidden umbrella tips
A careful design that hides the tips of the umbrella, known as the 'tsuyusaki'. We have pursued kindness for children.
[Point 3] 360° reflective tape for enhanced visibility
By placing reflective tape across the entire umbrella, the design ensures it is easy to see from any direction, 360 degrees. This increases visibility from cars, even at night or during school commutes, ensuring children are clearly noticed.
[Point 4] Design that is easy to see through with wide transparent windows
Designed with a pieced-together transparent vinyl material to ensure visibility. Unlike general kids' umbrellas where only a part is transparent, children can check their surroundings with a natural posture without having to adjust the orientation of the umbrella.
[Point 5] Handle that is easy to grip and slip-resistant
The handle features an original design with uneven surfaces. It is easy for small hands to grip firmly, and the shape makes it slip-resistant even on rainy days.
■ Product Overview
Product Name: Kids Spin Canopy™ 55cm
Price: 1,650 yen (tax included)
Colors: Yellow / Navy
Main Ribs: 55cm
Release Date: March 2026
Sales Locations: Waterfront JIYUGAOKA/TOKYO, Waterfront Direct Online Store
Product URL: https://waterfront-umbrella.com/products/spincanopy_u155-1314
■ About the Umbrella Brand 'Waterfront'
Founded in 1986, the umbrella brand Waterfront has sold over 200 million units in total and is loved by people of all ages and genders across various lifestyles. To date, we have constantly pursued unique, high functionality and responded to the diverse needs of our customers at affordable prices. Among these, the thin umbrella "PokeFlat," specialized for portability, is our flagship product with over 24 million units sold. In 2022, we announced our highest-grade parasol, "COKAGE+," and in 2023, the ladies' brand "umbulatio," which combines functionality and design. In 2025, we changed our company name to Waterfront Co., Ltd., and became a group company of TSI Holdings Co., Ltd., aiming to further enhance the brand value of Waterfront.
* Waterfront / PokeFlat are registered trademarks of Waterfront Co., Ltd.
Given this background, this product features specifications designed with children's ease of use during commutes in mind, such as a design that hides the umbrella tips, a transparent window, a spinner structure, and reflective tape. Furthermore, it achieves an accessible price of 1,500 yen (base price) while maintaining high functionality. We would like to introduce the design points created with scenarios of children actually using the umbrella in mind.
■ Kids' Umbrella Designed for Children's Ease of Use: Kids Spin Canopy
At Waterfront, we have long envisioned developing umbrellas for children, but we struggled to achieve a satisfactory commercial product that balanced functionality, comfort, and price. After years of trial and error, repeatedly reviewing the design and specifications, we have completed a children's rain umbrella that balances the high functionality Waterfront is known for with an accessible price, all while considering ease of use for children during school commutes.
[Point 1] Spinner structure that spins to absorb impact
Designed to be durable by absorbing the shock when umbrellas collide with each other or with the wind. Children who are not used to holding an umbrella tend to bump it into utility poles, walls, and people when passing by. Even in such cases, the umbrella spins the moment it hits, absorbing the impact and reducing the burden on their hands.
[Point 2] Hidden umbrella tips
A careful design that hides the tips of the umbrella, known as the 'tsuyusaki'. We have pursued kindness for children.
[Point 3] 360° reflective tape for enhanced visibility
By placing reflective tape across the entire umbrella, the design ensures it is easy to see from any direction, 360 degrees. This increases visibility from cars, even at night or during school commutes, ensuring children are clearly noticed.
[Point 4] Design that is easy to see through with wide transparent windows
Designed with a pieced-together transparent vinyl material to ensure visibility. Unlike general kids' umbrellas where only a part is transparent, children can check their surroundings with a natural posture without having to adjust the orientation of the umbrella.
[Point 5] Handle that is easy to grip and slip-resistant
The handle features an original design with uneven surfaces. It is easy for small hands to grip firmly, and the shape makes it slip-resistant even on rainy days.
■ Product Overview
Product Name: Kids Spin Canopy™ 55cm
Price: 1,650 yen (tax included)
Colors: Yellow / Navy
Main Ribs: 55cm
Release Date: March 2026
Sales Locations: Waterfront JIYUGAOKA/TOKYO, Waterfront Direct Online Store
Product URL: https://waterfront-umbrella.com/products/spincanopy_u155-1314
■ About the Umbrella Brand 'Waterfront'
Founded in 1986, the umbrella brand Waterfront has sold over 200 million units in total and is loved by people of all ages and genders across various lifestyles. To date, we have constantly pursued unique, high functionality and responded to the diverse needs of our customers at affordable prices. Among these, the thin umbrella "PokeFlat," specialized for portability, is our flagship product with over 24 million units sold. In 2022, we announced our highest-grade parasol, "COKAGE+," and in 2023, the ladies' brand "umbulatio," which combines functionality and design. In 2025, we changed our company name to Waterfront Co., Ltd., and became a group company of TSI Holdings Co., Ltd., aiming to further enhance the brand value of Waterfront.
* Waterfront / PokeFlat are registered trademarks of Waterfront Co., Ltd.