"Good Japanese Products" for Everyday Life. Wataya Bessou to Host ORIM POP UP, Spinning "Blissful Neck Comfort" with Imabari's Technology
Wataya Bessou will host a POP UP STORE for Imabari textile brand ORIM from May 16, 2026. They will sell sustainable "Imabari Shirimi Gauze Mufflers" and other items, re-editing regional resources and craftsmanship, utilizing the L∞PLUS upcycling system.
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- 📰 Published: May 2, 2026 at 22:00
- 🔍 Collected: May 2, 2026 at 13:31
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Wataya Bessou Co., Ltd. (Ureshino City, Saga Prefecture, Representative Director: Yoshimoto Obara, hereinafter "Wataya Bessou") will hold a POP UP STORE by Imabari textile brand ORIM starting Saturday, May 16, 2026, as part of its initiative to deliver "products that enrich daily life" rooted in various regions of Japan.
Based on the idea that "there is value in an unpretentious daily life," Wataya Bessou is re-editing regional resources and Japanese craftsmanship from across the country to deliver them as a stay experience.
This POP UP focuses on "good Japanese products that slightly enrich daily life."
## Imabari-born Textile Brand ORIM
ORIM, introduced in this project, is a textile brand that engages in sustainable manufacturing, backed by Imabari's traditional techniques.
It introduces the upcycling system "L∞PLUS (Looplus)" which re-materializes scraps and leftover threads generated during the manufacturing process and utilizes them as recycled yarn. This allows for product development that balances resource loss reduction and environmental consideration.
*Looplus
"Looplus," provided by Kurabo, is a general term for sustainable initiatives and the products born from them, based on the concept of "something even better born from what was wasted."
It collects cutting waste, re-materializes it as raw material for various textile products, and brings it back to life as products.
This POP UP will feature one type of product: the "Imabari Shirimi Gauze Muffler."
## Gentle Comfort Born from Nature and Technology
ORIM products are born in Imabari's pure water and natural environment.
The fusion of unique yarn twisting technology creating a soft texture, improved weaving machines, and the skills of experienced artisans produces products that blend into daily life, such as mufflers and stoles.
### Recommended Item
【Mixed Check Muffler】
A highly fashionable gauze muffler with a mixed check pattern using multiple colors to achieve complex color combinations.
It is an "Imabari Towel Brand" certified product with guaranteed quality. The light and smooth fabric firmly covers the skin from strong sunlight, and its excellent breathability and moisture-wicking properties keep you comfortable even in sweaty seasons.
It is recommended not only for fashion but also for walking and gardening. It can be folded compactly for easy carrying and kept in a bag for protection against air conditioning or sunburn outdoors.
Since it is machine washable at home, you can always keep it clean and use it daily without worry. It is a highly versatile muffler that combines fashion and practicality.
## POP UP Overview
- Period: Saturday, May 16, 2026 - Sunday, June 28, 2026
- Location: Within Wataya Bessou
- Contents: Sales of mufflers, stoles, towels, etc.
"Good Japanese products" encountered during your stay
Within the space of Wataya Bessou, you encounter the values of various regions and Japan and take them home with you.
We propose such a new way of traveling.
## Wataya Bessou Co., Ltd. Company Profile
- Representative Director: Yoshimoto Obara
- Company established: November 3, 1950
- Business activities: Ryokan business, food and beverage business, leasing business
- Location: 738 Shimojuku-Otsu, Ureshino-cho, Ureshino City, Saga Prefecture, 843-0301 Japan
- Official website: https://wataya.co.jp/
Based on the idea that "there is value in an unpretentious daily life," Wataya Bessou is re-editing regional resources and Japanese craftsmanship from across the country to deliver them as a stay experience.
This POP UP focuses on "good Japanese products that slightly enrich daily life."
## Imabari-born Textile Brand ORIM
ORIM, introduced in this project, is a textile brand that engages in sustainable manufacturing, backed by Imabari's traditional techniques.
It introduces the upcycling system "L∞PLUS (Looplus)" which re-materializes scraps and leftover threads generated during the manufacturing process and utilizes them as recycled yarn. This allows for product development that balances resource loss reduction and environmental consideration.
*Looplus
"Looplus," provided by Kurabo, is a general term for sustainable initiatives and the products born from them, based on the concept of "something even better born from what was wasted."
It collects cutting waste, re-materializes it as raw material for various textile products, and brings it back to life as products.
This POP UP will feature one type of product: the "Imabari Shirimi Gauze Muffler."
## Gentle Comfort Born from Nature and Technology
ORIM products are born in Imabari's pure water and natural environment.
The fusion of unique yarn twisting technology creating a soft texture, improved weaving machines, and the skills of experienced artisans produces products that blend into daily life, such as mufflers and stoles.
### Recommended Item
【Mixed Check Muffler】
A highly fashionable gauze muffler with a mixed check pattern using multiple colors to achieve complex color combinations.
It is an "Imabari Towel Brand" certified product with guaranteed quality. The light and smooth fabric firmly covers the skin from strong sunlight, and its excellent breathability and moisture-wicking properties keep you comfortable even in sweaty seasons.
It is recommended not only for fashion but also for walking and gardening. It can be folded compactly for easy carrying and kept in a bag for protection against air conditioning or sunburn outdoors.
Since it is machine washable at home, you can always keep it clean and use it daily without worry. It is a highly versatile muffler that combines fashion and practicality.
## POP UP Overview
- Period: Saturday, May 16, 2026 - Sunday, June 28, 2026
- Location: Within Wataya Bessou
- Contents: Sales of mufflers, stoles, towels, etc.
"Good Japanese products" encountered during your stay
Within the space of Wataya Bessou, you encounter the values of various regions and Japan and take them home with you.
We propose such a new way of traveling.
## Wataya Bessou Co., Ltd. Company Profile
- Representative Director: Yoshimoto Obara
- Company established: November 3, 1950
- Business activities: Ryokan business, food and beverage business, leasing business
- Location: 738 Shimojuku-Otsu, Ureshino-cho, Ureshino City, Saga Prefecture, 843-0301 Japan
- Official website: https://wataya.co.jp/