Re-editing Kyushu's Traditional Culture. POP UP featuring 〈CATHRI〉 and 〈HIZEN jewelry〉 to be held at Wataya Bessou from April 29.
Wataya Bessou will host a POP UP event from April 29 to May 10, 2026, featuring two brands, 〈CATHRI〉 and 〈HIZEN jewelry〉, which reinterpret Kyushu's traditional crafts in a modern way. This event is part of BEAMS' 'Calling' project, aiming to convey the value of regional culture.
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Wataya Bessou Co., Ltd. (Location: Ureshino City, Saga Prefecture) will hold a POP UP event featuring 〈CATHRI〉 and 〈HIZEN jewelry〉 within its premises from April 29 (Wednesday/Holiday) to May 10 (Sunday), 2026.
This event is held as an opportunity to embody the worldview of 'Calling,' which promotes the charm of Kyushu's craftsmanship. Two brands will gather at Wataya Bessou: 〈CATHRI〉, which elevates Kurume Kasuri, a traditional Fukuoka textile, to modern lifestyles, and 〈HIZEN jewelry〉, which reconstructs Saga/Hizen ceramics like jewels.
■ 'Calling' connects craftsmanship and people
'Calling' encompasses the sense of being 'called' and the meaning of 'vocation,' and is a project that connects craftsmanship that should be preserved for future generations. Through products including wear and jewelry, it explores new forms of craftsmanship while encountering 'people with vocations' around the world.
Wataya Bessou resonates with the philosophy of this project and will hold this POP UP as an initiative to convey the value of regional culture and handicrafts through the stay experience. It aims to create a place where visitors can encounter products while touching upon the background culture, history, and production processes, not just a mere product sale.
*Calling: https://www.beams.co.jp/calling/
《Product Introduction》
〈CATHRI〉
Incorporating Kurume Kasuri, an Important Intangible Cultural Property, it develops ageless and universal relaxing wear that transcends genres. Since its launch in 2020, it has reinterpreted Kasuri, which has diverse expressions like art, from a fashion perspective, elevating it into unique products.
https://www.beams.co.jp/special/cathri/
https://www.instagram.com/cathri_official/
〈HIZEN jewelry〉
Based on the concept of 'wearing pottery like wearing jewels,' it develops a jewelry collection based on ceramics from five representative kilns in the Hizen region.
Among them, Hizen Yoshida-yaki, rooted in the Ureshino region where Wataya Bessou is located, has a history of approximately 400 years and is a cultural asset that reflects the local climate and people's lives. This brand reinterprets its materials and sculptural beauty as jewelry, embodying the story of time and land in small ornaments.
https://www.beams.co.jp/special/hizen_jewelry/
https://www.instagram.com/hizen_jewelry/
Event Overview
Period: April 29 (Wednesday/Holiday) – May 10 (Sunday), 2026
Time: 9:00 – 20:00
Location: Wataya Bessou POP UP STORE (in front of the reception)
Content: Sales of 〈CATHRI〉 and 〈HIZEN jewelry〉
The products handled at the POP UP have value where daily choices connect to the future of regions and culture. To protect many cultures that are creating craftsmanship that should be preserved for future generations by re-editing cultures and materials nurtured in Kyushu for a long time as modern fashion, new value is created through the filter of fashion and connected to the future.
【Wataya Bessou Co., Ltd. Company Profile】
Representative Director: Yoshimoto Ohara
Established: November 3, 1950
Business Activities: Ryokan business, Food and beverage business, Leasing business
Location: 738 Shimojuku Otsu, Ureshino-cho, Ureshino City, Saga Prefecture, 843-0301
Official Website: https://wataya.co.jp/
*Awarded the Grand Prix of Japan Tourism of the Year 2025 (hosted by Travel News Shinsha). Operates 'OIC,' an incubation facility within the ryokan, and is developing the Ureshino Living Lab.
This event is held as an opportunity to embody the worldview of 'Calling,' which promotes the charm of Kyushu's craftsmanship. Two brands will gather at Wataya Bessou: 〈CATHRI〉, which elevates Kurume Kasuri, a traditional Fukuoka textile, to modern lifestyles, and 〈HIZEN jewelry〉, which reconstructs Saga/Hizen ceramics like jewels.
■ 'Calling' connects craftsmanship and people
'Calling' encompasses the sense of being 'called' and the meaning of 'vocation,' and is a project that connects craftsmanship that should be preserved for future generations. Through products including wear and jewelry, it explores new forms of craftsmanship while encountering 'people with vocations' around the world.
Wataya Bessou resonates with the philosophy of this project and will hold this POP UP as an initiative to convey the value of regional culture and handicrafts through the stay experience. It aims to create a place where visitors can encounter products while touching upon the background culture, history, and production processes, not just a mere product sale.
*Calling: https://www.beams.co.jp/calling/
《Product Introduction》
〈CATHRI〉
Incorporating Kurume Kasuri, an Important Intangible Cultural Property, it develops ageless and universal relaxing wear that transcends genres. Since its launch in 2020, it has reinterpreted Kasuri, which has diverse expressions like art, from a fashion perspective, elevating it into unique products.
https://www.beams.co.jp/special/cathri/
https://www.instagram.com/cathri_official/
〈HIZEN jewelry〉
Based on the concept of 'wearing pottery like wearing jewels,' it develops a jewelry collection based on ceramics from five representative kilns in the Hizen region.
Among them, Hizen Yoshida-yaki, rooted in the Ureshino region where Wataya Bessou is located, has a history of approximately 400 years and is a cultural asset that reflects the local climate and people's lives. This brand reinterprets its materials and sculptural beauty as jewelry, embodying the story of time and land in small ornaments.
https://www.beams.co.jp/special/hizen_jewelry/
https://www.instagram.com/hizen_jewelry/
Event Overview
Period: April 29 (Wednesday/Holiday) – May 10 (Sunday), 2026
Time: 9:00 – 20:00
Location: Wataya Bessou POP UP STORE (in front of the reception)
Content: Sales of 〈CATHRI〉 and 〈HIZEN jewelry〉
The products handled at the POP UP have value where daily choices connect to the future of regions and culture. To protect many cultures that are creating craftsmanship that should be preserved for future generations by re-editing cultures and materials nurtured in Kyushu for a long time as modern fashion, new value is created through the filter of fashion and connected to the future.
【Wataya Bessou Co., Ltd. Company Profile】
Representative Director: Yoshimoto Ohara
Established: November 3, 1950
Business Activities: Ryokan business, Food and beverage business, Leasing business
Location: 738 Shimojuku Otsu, Ureshino-cho, Ureshino City, Saga Prefecture, 843-0301
Official Website: https://wataya.co.jp/
*Awarded the Grand Prix of Japan Tourism of the Year 2025 (hosted by Travel News Shinsha). Operates 'OIC,' an incubation facility within the ryokan, and is developing the Ureshino Living Lab.