Watami Reopens Izakaya "Torimero" for the First Time in 5 Years and 9 Months Amidst Strong Performance of Existing Stores; "Torimero Tachikawa Station South Exit Store" Opens in Tachikawa City, Tokyo on Tuesday, March 31
Watami restarts store openings for "Torimero" for the first time in 5 years and 9 months.
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- 📰 Published: March 28, 2026 at 16:01
- 🔍 Collected: March 28, 2026 at 21:59 (5h 57m after Published)
- 🤖 AI Analyzed: April 6, 2026 at 13:38 (207h 38m after Collected)
Watami Co., Ltd. (Headquarters: Ota Ward, Tokyo, hereinafter "Watami") will open the izakaya establishment "Sandai-me Torimero" (hereinafter "Torimero") Tachikawa Station South Exit Store in Tachikawa City, Tokyo, on Tuesday, March 31, 2026. "Torimero," which celebrates its 10th anniversary since its concept development, has decided to open a new store for the first time in 5 years and 9 months since June 2020. Torimero's same-store sales have exceeded the previous year for 47 consecutive months up to February 2026. While the domestic izakaya market is on a downward trend, the company has strategically decided to resume new store openings because it has been gaining customer support for approximately four years and has established a profitable model. To commemorate the opening, a "Thank You 39 Yen Beer Campaign" will be held for three days only, from Tuesday, March 31 to Thursday, April 2, offering the first glass of Suntory "The Premium Malt's" draft beer for ¥39 (¥42 including tax).
■ "Torimero": Balancing Affordable Pricing with Improved Product Quality
"Torimero" is an izakaya chain with 99 stores nationwide and is positioned as a core business in the domestic food and beverage sector. Since the development of the "Torimero" concept in 2016, it has maintained affordable prices for standard drinks, such as beer at ¥199 (¥218 including tax) and highballs at ¥299 (¥328 including tax). The seasonal "Welcome and Farewell Party" course, offered since Wednesday, February 4th, includes all-you-can-drink banquet courses with Omi beef (a branded beef) for ¥4,500 (tax included), enhancing quality. Additionally, they offer a wide range of courses to meet diverse needs, from ¥2,980 (tax included) for 2 hours of all-you-can-drink to ¥5,000 (tax included) courses where you can enjoy Japanese black beef and bluefin tuna. Furthermore, they are actively improving product quality by switching their signature yakitori (skewered chicken) to chilled chicken and adding organic produce from Watami Farm, a group farm, to the menu.
■ Reopening in JR Tachikawa Station, a Terminal with 300,000 Daily Passengers
"Torimero" has decided to strategically resume new store openings due to the continued strong performance of its existing stores' sales. When considering new store locations, they have focused on conditions such as terminal stations with over 300,000 daily passengers and areas with inbound tourism potential. The "Torimero Tachikawa Station South Exit Store" will be located near the south exit of JR Tachikawa Station in Tachikawa City. JR Tachikawa Station is a terminal station where transfers to the Tama Monorail and Seibu Railway are possible, with a total of approximately 300,000 passengers per day across the three lines. It is a commercial hub in the Tama area, attracting various demographics for a wide range of reasons including local residents, business, and shopping. While there was a store presence in Tachikawa City until June 2020, this marks a re-entry after a store closure due to the COVID-19 pandemic.
