[Cumulative Sales Exceed 9,000 Cups] 'Rich Matcha Shaved Ice' Lavishly Using Uji Matcha Goes on Sale from June at 'Samyu', the Japanese Cafe of Azumino Tea Kochouan

Azumino Tea Kochouan, operated by Watabohara Mihara Shoten Co., Ltd. (Headquarters: Azumino City, Nagano Prefecture; President: Tomohiro Kitazawa), will begin selling its popular seasonal summer product, the 'Rich Matcha Shaved Ice,' at its Japanese cafe Samyu from June 2026.

Since its launch, this product has been well-received by many customers, with cumulative sales exceeding 9,000 cups. It has become a beloved summer staple representing Kochouan.

◆ A summer-only 'reward shaved ice' lavishly made with Uji matcha

The 'Rich Matcha Shaved Ice' is a shaved ice for matcha lovers. It features traditional frost-like ice that melts softly in your mouth, generously topped with a homemade special matcha syrup made with plenty of Uji matcha.

The rich aroma, moderate bitterness, and elegant sweetness unique to matcha spread throughout your mouth, allowing you to enjoy a refreshing taste until the very end.

Furthermore, hidden within the ice are plenty of chewy shiratama rice dumplings and Dainagon red beans, crafted so you can enjoy different flavors and textures as you eat. If you add the separately attached condensed milk to your liking, a gentle sweetness is added to the rich matcha flavor, allowing you to enjoy a different taste.

With its cool appearance, it is a perfect Japanese sweet for the hot season, popular among a wide range of customers from children to adults. We have received many comments saying, 'I look forward to this taste every year.' This summer classic, which can only be enjoyed at Samyu, will be available in limited quantities again this year. Please enjoy it early.

Going forward, as the Kochouan brand, we will continue to hone our skills, strive to deliver safe, secure, and truly delicious products to our customers, and provide the value of 'healing (Wa).'

[Product Information]

Product Name: Rich Matcha Shaved Ice

Price: 1,100 yen (tax included)

Sales Period: Limited-time sale starting June 2026

*Pre-sale on weekends only in June; daily sales from July onwards.

The 'Rich Matcha Shaved Ice' will be sold exclusively at stores attached to the Azumino Tea Kochouan Japanese Cafe 'Samyu'.

▼Sales Locations▼

Azumino Main Store, Minaminagano Store, Matsumoto Kotobuki Store

Official Website: https://kochouan.jp/

▼Online shop where you can enjoy other products from Azumino Tea Kochouan▼

Online Shop: https://paytouch.jp/shop/kochouan/c/c17/