May 2 (Saturday): Watahan Suzaka Store & Minowa Store Grand Reopening!
Watahan Home Aid will reopen its Watahan Super Center Suzaka Store and Minowa Store on May 2nd, introducing a new face-to-face meat sales counter and a live kitchen. The stores will offer specialty products from their own farms and fresh seafood directly from markets, strengthening a community-oriented shopping experience.
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- 📰 Published: May 1, 2026 at 01:00
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Watahan Home Aid Co., Ltd. (Headquarters: Nagano City, Nagano Prefecture; Representative Director and President: Yukihiro Nagaoka, hereinafter "the Company") will grand reopen its Watahan Super Center Suzaka Store and Minowa Store on Saturday, May 2, 2026, with the addition of a new "Face-to-Face Meat Sales Counter" and a "Live Kitchen in the Gourmet Section."
**Bringing the Joy of Choice! Face-to-Face Meat Sales Counter**
A new face-to-face sales counter reminiscent of a local butcher shop has been established in the meat section. Staff knowledgeable about meat will propose the optimal quantity and cuts according to customers' requests. Feel free to consult us for everything from daily dinner ingredients to special meats perfect for celebratory occasions.
In addition to "SHIN Ruby Beef" and "Watahan Pork" raised on our own farms, we also offer a wide variety of fresh offal, popular during BBQ season.
*Photos are for illustrative purposes.
**Authentic Cooking Unfolding Before Your Eyes! Live Kitchen Debut**
A live kitchen has been born where you can closely enjoy chefs cooking through a large glass window. Please savor restaurant-quality dishes prepared with high heat that cannot be replicated at home, and the authentic skills of chefs trained in restaurants and hotels.
In addition to common menus using "SHIN Ruby Beef" and "Watahan Pork" raised on our own farms, we also offer unique limited menus for each store.
**[Suzaka Store Limited Menu]**
The Suzaka store's recommended limited menu is the "SHIN Ruby Beef Devil's Burger," an evolution of Watahan's famous Devil's Cheeseburger. Please enjoy our specially crafted hamburger, featuring a juicy "SHIN Ruby Beef" patty fragrant grilled on a special grill in the live kitchen, sure to whet your appetite.
**[Minowa Store Limited Menu]**
The Minowa store's recommended limited menu is the "SHIN Ruby Beef Hot Sand." This dish features carefully grilled SHIN Ruby Beef prepared in-store, combined with fresh vegetables and a special sauce, maximizing the inherent umami of the beef.
Furthermore, for our bento (lunchbox) meals, we use high-quality Koshihikari rice from Nagano Prefecture, sourced from contracted farmers within the prefecture. Please also pay attention to our specially selected rice, which further enhances the deliciousness of the meat.
**Freshly Baked Aroma Fills the Store! In-Store Bakery**
In addition to conventional general-purpose ovens, we have newly introduced dough fermentation equipment and a flat kiln specifically for bread, and will begin offering in-store baked bakery products.
Watahan's patissier-devised Nagano specialty "Milk Bread" features a chewy dough baked in-store, generously filled with rich cream. We offer two types: plain flavor and apple flavor using Shinshu apple jam.
In addition, we offer a variety of freshly baked breads, including curry bread with plenty of ingredients and croissants.
**Our Pride in Freshness! Our Specialty Seafood Corner!**
The Suzaka store offers fresh fish directly delivered from Toyosu Market, and the Minowa store from Nagoya Market. Our buyers carefully select seasonal fish and value-for-money products, delivering a sales floor that will satisfy Nagano Prefecture residents who love fish.
Furthermore, a direct-from-fishing-port market will be held on the afternoon of Saturday, May 2, 2026, during the grand opening sale. Fish directly from Kurobe Fishing Port will be available at the Suzaka store, and fish directly from Mikawa Isshiki Fishing Port at the Minowa store. Please take this opportunity to enjoy our proud fish, selected for its freshness and quality.
**[Store Overview]**
■Watahan Super Center Suzaka Store
Address: 245 Takanashi, Suzaka City, Nagano 382-0932
TEL: 026-242-3535
Business Hours: 7:30 - 21:00
■Watahan Super Center Minowa Store
Address: 960-1 Mikamachi, Minowa-machi, Kamiina-gun, Nagano 399-4603
TEL: 0265-71-5353
Business Hours: 7:30 - 21:00
**Bringing the Joy of Choice! Face-to-Face Meat Sales Counter**
A new face-to-face sales counter reminiscent of a local butcher shop has been established in the meat section. Staff knowledgeable about meat will propose the optimal quantity and cuts according to customers' requests. Feel free to consult us for everything from daily dinner ingredients to special meats perfect for celebratory occasions.
In addition to "SHIN Ruby Beef" and "Watahan Pork" raised on our own farms, we also offer a wide variety of fresh offal, popular during BBQ season.
*Photos are for illustrative purposes.
**Authentic Cooking Unfolding Before Your Eyes! Live Kitchen Debut**
A live kitchen has been born where you can closely enjoy chefs cooking through a large glass window. Please savor restaurant-quality dishes prepared with high heat that cannot be replicated at home, and the authentic skills of chefs trained in restaurants and hotels.
In addition to common menus using "SHIN Ruby Beef" and "Watahan Pork" raised on our own farms, we also offer unique limited menus for each store.
**[Suzaka Store Limited Menu]**
The Suzaka store's recommended limited menu is the "SHIN Ruby Beef Devil's Burger," an evolution of Watahan's famous Devil's Cheeseburger. Please enjoy our specially crafted hamburger, featuring a juicy "SHIN Ruby Beef" patty fragrant grilled on a special grill in the live kitchen, sure to whet your appetite.
**[Minowa Store Limited Menu]**
The Minowa store's recommended limited menu is the "SHIN Ruby Beef Hot Sand." This dish features carefully grilled SHIN Ruby Beef prepared in-store, combined with fresh vegetables and a special sauce, maximizing the inherent umami of the beef.
Furthermore, for our bento (lunchbox) meals, we use high-quality Koshihikari rice from Nagano Prefecture, sourced from contracted farmers within the prefecture. Please also pay attention to our specially selected rice, which further enhances the deliciousness of the meat.
**Freshly Baked Aroma Fills the Store! In-Store Bakery**
In addition to conventional general-purpose ovens, we have newly introduced dough fermentation equipment and a flat kiln specifically for bread, and will begin offering in-store baked bakery products.
Watahan's patissier-devised Nagano specialty "Milk Bread" features a chewy dough baked in-store, generously filled with rich cream. We offer two types: plain flavor and apple flavor using Shinshu apple jam.
In addition, we offer a variety of freshly baked breads, including curry bread with plenty of ingredients and croissants.
**Our Pride in Freshness! Our Specialty Seafood Corner!**
The Suzaka store offers fresh fish directly delivered from Toyosu Market, and the Minowa store from Nagoya Market. Our buyers carefully select seasonal fish and value-for-money products, delivering a sales floor that will satisfy Nagano Prefecture residents who love fish.
Furthermore, a direct-from-fishing-port market will be held on the afternoon of Saturday, May 2, 2026, during the grand opening sale. Fish directly from Kurobe Fishing Port will be available at the Suzaka store, and fish directly from Mikawa Isshiki Fishing Port at the Minowa store. Please take this opportunity to enjoy our proud fish, selected for its freshness and quality.
**[Store Overview]**
■Watahan Super Center Suzaka Store
Address: 245 Takanashi, Suzaka City, Nagano 382-0932
TEL: 026-242-3535
Business Hours: 7:30 - 21:00
■Watahan Super Center Minowa Store
Address: 960-1 Mikamachi, Minowa-machi, Kamiina-gun, Nagano 399-4603
TEL: 0265-71-5353
Business Hours: 7:30 - 21:00