Limited Edition Japanese Sweets Born from Zenkoji Temple × Ito En × Kochoan

Watahan Mihara Shoten Co., Ltd. (Azumino City, Nagano Prefecture; Representative Director and President: Tomohiro Kitazawa), which operates "Azuminocha Kochoan," has begun offering limited edition Japanese sweets developed jointly with Ito En at the Japanese cafe "Saryo Ito En Zenkoji Temple Store," which opened on Thursday, March 19, 2026, within the Zenkoji Temple grounds.

We offer a "unique Japanese experience that can only be enjoyed here," blending Japanese tradition with modern sensibilities, to the many visitors who come for worship and sightseeing.

"Matcha Nama Dorayaki"

This special item uses Ito En's carefully selected matcha luxuriously, sandwiched between dorayaki pancakes handcrafted one by one by Kochoan's artisans. The fluffy dorayaki skin is paired with a smooth cream that brings out the deep aroma and subtle bitterness of matcha, offering a refined taste with every bite.

It is a limited edition Japanese sweet for the Zenkoji Temple store, a fusion of the expertise of a tea specialist company and Japanese confectionery artisans.

"Matcha Nama Rakugan"

Unlike typical rakugan, this "Nama Rakugan" offers a moist, melt-in-your-mouth texture.

Within the soft dough, artisans carefully prepare and sandwich anko (sweet bean paste), achieving a gentle sweetness and delicate texture.

The elegant sweetness of Ito En's matcha and Wasanbon sugar harmonizes, and its charm is further enhanced when enjoyed with tea.

"Saryo Ito En Zenkoji Temple Store" is a Japanese cafe that provides "relaxing time" through Japanese tea, offering a new spot where visitors can enjoy Japanese sweets with matcha, sencha, lattes, and more.

In the sacred grounds of Zenkoji Temple, which attracts many worshippers and tourists throughout the year, Kochoan's Japanese sweets will add color to their moments.

Kochoan will continue to create new Japanese value through collaboration with local communities and companies, and to promote the charm of Japanese confectionery along with traditional Japanese culture.

[Sales Overview]

Sales location: Saryo Ito En Zenkoji Temple Store (Zenkoji Temple grounds, Nagano City, Nagano Prefecture)

Products for sale: Matcha Nama Dorayaki / Nama Rakugan

Store address: Shinshu Zenkoji Temple

491-i Motoyoshicho, Nagano City, Nagano Prefecture 380-0851

Business hours: 9:00 - 16:00

*These are exclusive products to Saryo Ito En Zenkoji Temple Store.

*Currently, only set sales are available.

For inquiries regarding interviews or photo usage within the Zenkoji Temple grounds, please contact the Zenkoji Temple Office (TEL: 026-234-3591).