WASABI Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Junsei Kido), a startup company originating from Seikei University, which operates 'BinGo,' Japan's most appreciated next-generation advertisement, has collaborated with Luup Inc., which operates the micro-mobility sharing service 'LUUP,' to conduct etiquette awareness and cleaning activities.

Background of the Collaboration: Simultaneously Updating Urban 'Mobility Etiquette' and 'Beautification Awareness'

In addition to the street litter problem accompanying the recovery of inbound demand, adherence to traffic rules and thorough riding etiquette are indispensable elements for sustainable urban development with the spread of new mobility options such as micro-mobility. WASABI Inc. has previously deployed 'BinGo' in bustling areas like Shibuya and Harajuku, based on the revolutionary idea of 'the trash can going to the people,' generating significant buzz with over 4 million cumulative views on social media.

This time, LUUP, which aims to establish a safe and comfortable mobility infrastructure, and BinGo, which promotes urban beautification, have teamed up to conduct etiquette awareness and cleaning activities in Shibuya. Moving forward, beyond mere advertising promotion, they will continue to jointly promote activities aimed at realizing a city where everyone can live comfortably, by appealing to both users' 'traffic etiquette' and 'beautification awareness.'

Collaboration Details

Staff carrying specially designed 'LUUP × BinGo' trash can advertisements will patrol LUUP ports and bustling areas as etiquette awareness ambassadors.

Simultaneous Promotion of Safe Riding, Parking Etiquette, and Beautification

Patrols will focus on busy areas with many LUUP users. While cleaning around ports, staff will visually encourage users to comply with traffic rules and proper parking etiquette, thereby creating a safe and clean usage environment.

Cultivating a New 'Urban Usage Etiquette' for the Future

By presenting 'correct usage methods' by LUUP and 'correct disposal methods' by BinGo together, they aim to foster an urban culture where observing rules and manners and keeping the city clean becomes the 'new normal' for the future.

Media Value and Achievements of BinGo

Appreciated Advertising: A rare positive advertisement in the world that receives 'thank yous' from passersby for collecting trash.

Global Recognition: Has garnered attention both domestically and internationally, including being featured in the Wall Street Journal (February 2, 2026 issue).

Proven Track Record: Since its launch, it has already secured advertising placements with over 15 companies and has been highly praised by local communities, including a nomination for SHIBUYA GOOD ACTION.

About WASABI Inc. A startup company originating from Seikei University. We develop businesses with the youthful energy and ideas unique to young people, addressing social issues that adults have not fully resolved.

【Company Overview】 Company Name: WASABI Inc.

Location: 1-10-8 Dogenzaka, Shibuya-ku, Tokyo

Established: January 2025

Representative Director: Junsei Kido

Business Activities: Offline advertising business URL: https://wasabi-jp.biz/

【Inquiries regarding this matter from media representatives】

WASABI Inc. Representative: Kido Phone: 080-8882-2006 Email: kido.junsei@wasabi-jp.biz

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  • Source: PR TIMES
  • Category: News