[Co-starring Next-Generation Infrastructure] LUUP × Walking Trash Can Ad 'BinGo' Collaboration
WASABI Inc., which operates the walking trash can ad 'BinGo', collaborated with the micro-mobility sharing service 'LUUP' to conduct a manners awareness and cleaning campaign in Shibuya, aiming to foster a new urban culture of better mobility and beautification.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 23:00
- 🔍 Collected: April 2, 2026 at 19:37
- 🤖 AI Analyzed: April 21, 2026 at 05:02 (441h 24m after Collected)
**WASABI Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Junsei Kido), a startup originating from Seikei University that operates 'BinGo', the most appreciated next-generation advertisement in Japan, has collaborated with Luup Inc., which develops the micro-mobility sharing service 'LUUP', to conduct manners awareness and street cleaning activities.**
**■ Background of Collaboration: Simultaneously Updating the City's 'Mobility Manners' and 'Beautification Awareness'**
In addition to the street litter problem accompanying the recovery of inbound tourism demand, adherence to traffic rules and strict riding manners are indispensable elements for sustainable urban development amid the spread of new transportation methods like micro-mobility. WASABI Inc. has previously generated huge responses, exceeding 4 million cumulative views on SNS, by rolling out 'BinGo' in bustling areas like Shibuya and Harajuku based on the reverse concept of 'the trash can going to the people'.
This time, LUUP, aiming to establish safe and comfortable mobility infrastructure, and BinGo, promoting city beautification, teamed up to conduct manners awareness and cleaning activities in Shibuya. Going forward, we will continue to jointly promote activities aimed at realizing a city where everyone can spend time comfortably, not stopping at mere advertising promotions, but appealing to both the 'traffic manners' and 'beautification awareness' of users.
### ■ Details of the Collaboration
Staff members carrying specially designed 'LUUP × BinGo' trash can ads patrol around LUUP ports and busy streets as manners awareness ambassadors.
**Simultaneous Promotion of Safe Riding/Parking Manners Awareness and Beautification**
Focusing patrols heavily on busy downtown areas with many LUUP users. We clean around the ports while visually encouraging users to obey traffic rules and observe correct parking manners, creating a safe and clean usage environment.
**Turning Next-Generation 'Urban Usage Manners' into a Culture**
By presenting 'correct usage' by LUUP and 'correct disposal' by BinGo as a set, we will foster an urban culture where following rules and manners and keeping the city clean is the 'new era's standard'.
**■ BinGo's Media Value and Track Record**
**Ads that are appreciated
**■ Background of Collaboration: Simultaneously Updating the City's 'Mobility Manners' and 'Beautification Awareness'**
In addition to the street litter problem accompanying the recovery of inbound tourism demand, adherence to traffic rules and strict riding manners are indispensable elements for sustainable urban development amid the spread of new transportation methods like micro-mobility. WASABI Inc. has previously generated huge responses, exceeding 4 million cumulative views on SNS, by rolling out 'BinGo' in bustling areas like Shibuya and Harajuku based on the reverse concept of 'the trash can going to the people'.
This time, LUUP, aiming to establish safe and comfortable mobility infrastructure, and BinGo, promoting city beautification, teamed up to conduct manners awareness and cleaning activities in Shibuya. Going forward, we will continue to jointly promote activities aimed at realizing a city where everyone can spend time comfortably, not stopping at mere advertising promotions, but appealing to both the 'traffic manners' and 'beautification awareness' of users.
### ■ Details of the Collaboration
Staff members carrying specially designed 'LUUP × BinGo' trash can ads patrol around LUUP ports and busy streets as manners awareness ambassadors.
**Simultaneous Promotion of Safe Riding/Parking Manners Awareness and Beautification**
Focusing patrols heavily on busy downtown areas with many LUUP users. We clean around the ports while visually encouraging users to obey traffic rules and observe correct parking manners, creating a safe and clean usage environment.
**Turning Next-Generation 'Urban Usage Manners' into a Culture**
By presenting 'correct usage' by LUUP and 'correct disposal' by BinGo as a set, we will foster an urban culture where following rules and manners and keeping the city clean is the 'new era's standard'.
**■ BinGo's Media Value and Track Record**
**Ads that are appreciated