Wasabi Co., Ltd. to Establish New Company "Wasabi Lab" in May 2026 as an Operational Unit Beyond System Provision

Wasabi Co., Ltd. (Headquarters: Osaka, Osaka Prefecture; Representative Director: Hirofumi Okubo) is pleased to announce the establishment of a new company, "Wasabi Lab Co., Ltd.," in May 2026. This new entity will serve as an operational organization possessing actual logistics and "sasage" (filming, measuring, drafting) operations, as well as educational and training functions.

Simultaneously, the "Higashiosaka Model Room," visualizing ideal on-site workflow, will open. This initiative aims to address on-site challenges such as 'operation' and 'human resource shortages' after system implementation, by providing 'practical' solutions that go beyond the scope of system provision, thereby establishing the next-generation standard for the reuse industry.

Background of Establishment: Why a System Company like Wasabi is Venturing into 'Real Business'

Through supporting many reuse companies, we became convinced that to maximize the effectiveness of system implementation, deep synchronization with analog 'on-site practical work' is indispensable, not just digital mechanisms. The establishment of Wasabi Lab has three objectives:

Developers becoming the 'Strongest Users' and 'Deepening Internal Knowledge'

By having developers personally handle 'sasage' and logistics operations, they will directly experience minor stresses and hidden needs on site, maximizing their understanding of the product. This evolves development from 'development assuming the field' to 'development truly understanding the field.'

'Laboratory' for Next-Generation Reuse Models

We will conduct demonstration experiments of the latest AI technology and operations using our flagship product, 'Wasabi Switch,' to quickly build and verify 'next-generation business models' refined on site.

'Open-Sourcing' Know-How

We will openly share accumulated operational know-how, including both successes and failures, without keeping it exclusively within our company. This will solve industry-wide challenges such as 'individual reliance' and 'lack of education,' driving the improvement of industry standards.

'Three Business Pillars' Forming Wasabi Lab

Wasabi Lab will build a new ecosystem for the reuse industry by circulating (cycling) the following three functions:

1. Operation Outsourcing for Reuse Businesses: Handling Practical Work

With the operational outsourcing solution "WASAVIVA" as its core, Wasabi Lab will independently complete the critical 'logistics and sasage operations (filming, measuring, drafting)' of reuse. As a professional group adept at utilizing systems, it will powerfully support clients' business growth from a practical standpoint.

2. Field-Replicating Showroom: A 'Laboratory' Showcasing Evolution

With the concept of "Wasabi Switch, more concretely," we will open a showroom and laboratory that realistically reproduces ideal warehouse workflows and store backyards. This space will allow visitors to experience "advanced operations" where systems and on-site work merge, by visualizing tests of the latest devices and efficient layouts.

3. Education and Training Business: An 'Academy' for Circulating Know-How

We will curriculum-ize the 'living experience' cultivated through operational outsourcing, contributing to human resource development, which is an industry-wide challenge.

Reuse School: From inexperienced to immediate contributors. Providing systematic industry knowledge and practical skills.
Study Sessions for Business Owners: Sharing investment judgments, strategies, and know-how based on 'on-site perspectives.'

Sasage Special Course: Specialized education to streamline filming and listing operations, which are bottlenecks for many companies.

Future Outlook: Realizing a Cycle of Practice and Development

Wasabi Lab will operate a cycle of 'on-site problem discovery (Operation)' → 'gaining user perspective (Feedback)' → 'immediate functional improvement (Innovation)' → 'know-how deployment (Education).'

By eliminating 'armchair theories' and building a development and support system that understands on-site pain points, we will evolve 'Wasabi Switch' into a truly indispensable infrastructure for the reuse industry.

Contact us here

About WASABI SWITCH

The reuse business faces various challenges, such as expanding sales channels and improving operational efficiency.

Specifically, inventory management and listing operations often become dependent on individuals, relying on manpower, and many cases involve the desire to promote sales strategies combining physical stores and e-commerce, but daily operational burden becomes a bottleneck.

Wasabi Switch is an integrated EC management system specialized in solving these challenges in the reuse business.

Details on the features and case studies of this service can be found on our official website.

Wasabi Switch Official Website here

Wasabi Co., Ltd. Company Overview

Develops cross-border EC solutions business, including consulting for overseas sales.

Focuses on event and community management, including the reuse-specialized integrated EC management system "Wasabi Switch."

■ Company Name: Wasabi Co., Ltd.

■ Representative: Hirofumi Okubo

■ Established: March 2, 2012

■ Business Description: Consulting specialized in buying and selling used goods (planning, development, operation) / Consulting for overseas sales