WASABI Co., Ltd. to Establish New Company "WASABI Lab" in May 2026 as an Operational Unit Beyond System Provision

WASABI Co., Ltd. (Headquarters: Osaka, Osaka Prefecture; Representative Director: Hirofumi Okubo) announced the establishment of a new company, "WASABI Lab Co., Ltd.," in May 2026, as an operational organization possessing actual logistics and 'sasage' operations, as well as educational training functions.

Concurrently, the "Higashi-Osaka Model Room," which visualizes ideal on-site workflows, will be opened. We will provide "practical" solutions that go beyond the scope of system provision, addressing on-site challenges such as 'operation' and 'labor shortages' after system implementation, and build the next-generation standard for the reuse industry.

Background of Establishment: Why is WASABI, a system company, venturing into "actual business"?

Through supporting many reuse companies, we became convinced that to maximize the effectiveness of system implementation, not only digital mechanisms but also a deep synchronization with analog "on-site practical work" is indispensable. The establishment of WASABI Lab has the following three aims:

Developers themselves become "the strongest users" and "deepen internal knowledge"

By having developers directly handle "sasage" and logistics operations, they can keenly feel the slightest stresses and hidden needs on-site, maximizing their understanding of the product. Development will evolve from "development assuming the field" to "development truly understanding the field."

"Laboratory" for the next-generation reuse model

We will conduct demonstration experiments of the latest AI technology and operations using our flagship product "WASABI Switch," and quickly build and verify "next-generation business models" refined on-site.

"Open-sourcing" know-how

We will not keep the operational know-how accumulated in-house, including both successes and failures, to ourselves, but will share it openly. This will solve challenges such as "individualization" and "lack of education" faced by the entire reuse industry, leading to an improvement in industry standards.

"Three Business Pillars" Constituting WASABI Lab

WASABI Lab will build a new ecosystem for the reuse industry by circulating (cycling) the following three functions:

1. Operation Agency for Reuse Business: Handling practical work

Centering on the operation agency solution "WASAVIVA," we will complete the core "logistics and sasage operations (photography, measurement, manuscript creation)" of reuse in-house. As a professional group proficient in using systems, we will strongly back up clients' business growth from a practical perspective.

2. On-site Replication Showroom: A "laboratory" showcasing evolution

With the concept of "WASABI Switch, more concretely," we will open a showroom and laboratory that realistically reproduces ideal warehouse workflows and store backyards. It will provide a place to experience "one step ahead of operations" where systems and the field merge, by testing the latest devices and visualizing efficient layouts.

3. Education and Training Business: An "academy" circulating know-how

We will curriculumize the "living experience" gained through operation agency, contributing to human resource development, a challenge for the entire industry.

Reuse School: From inexperienced to immediate contributors. Providing systematic industry knowledge and practical skills.
Study sessions for managers: Sharing investment judgments, strategies, and know-how based on "on-site perspectives."

Sasage Special Course: Specialized education to streamline photography and listing operations, which are bottlenecks for many companies.

Future Outlook: Realizing a cycle of practice and development

WASABI Lab will operate a cycle of "on-site problem discovery (Operation)" → "gaining user perspective (Feedback)" → "immediate functional improvement (Innovation)" → "know-how deployment (Education)."

By eliminating "armchair theories" and building a development and support system that understands the pain points of the field, we will evolve "WASABI Switch" into a truly indispensable infrastructure for the reuse industry.

Contact us here

About WASABI SWITCH

In the reuse business, various challenges exist, such as sales channel expansion and operational efficiency.

Specifically, inventory management and listing operations tend to become individualized and rely on manpower, and even when trying to promote sales strategies combining physical stores and e-commerce, daily operational burden often becomes a bottleneck.

WASABI Switch is an integrated e-commerce management system specialized in solving these challenges in the reuse business.

Detailed functions and case studies of this service can be found on the official website.

WASABI Switch Official Website here

WASABI Co., Ltd. Company Profile

Engages in cross-border e-commerce solution business, including consulting for overseas sales.

In addition to "WASABI Switch," an integrated e-commerce management system specializing in reuse, we also focus on event and community management.

■ Company Name: WASABI Co., Ltd.

■ Representative: Hirofumi Okubo

■ Established: March 2, 2012

■ Business Description: Consulting specializing in buying and selling used goods (planning, development, operation) / Consulting for overseas sales