[Event Report] Reuse University Holds 4th Online Seminar. Mercari's "Latest Trends in Reuse Cross-Border EC" and Rakuten Ichiba's Data Analysis Strategy Based on "Access Value" Revealed
Wasabi Inc. published a report on the 4th "Reuse University" seminar. Mercari and Rakuten presented actionable strategies on cross-border e-commerce and data analysis for the reuse industry.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 20:06
- 🔍 Collected: April 15, 2026 at 11:31
- 🤖 AI Analyzed: April 19, 2026 at 09:03 (93h 31m after Collected)
The practical seminar "Reuse University," which supports the growth of reuse businesses, held its 4th seminar on March 25, 2026, inviting representatives from Mercari Inc. and Rakuten Group Inc.
As the reuse market accelerates its shift online and globally, this seminar shared immediately actionable know-how under the themes of "Cross-border EC Strategy" and "Scientific Data Analysis."
Event Overview
Event Name: 4th Reuse University "The Impact of Reuse Cross-Border EC and the Latest Data Analysis Strategy"
Date: Wednesday, March 25, 2026
Speakers: Koji Konno / Chihiro Kawasaki (Mercari Inc.), Keisuke Taguchi (Rakuten Group Inc.)
About the Seminar Content
[Part 1] Mercari Inc.
Dramatic changes in inventory turnover! Sell high without discounting! ~The impact of reuse cross-border EC pioneered by Mercari Shops~
In the first part, specific measures to achieve "high unit price x high turnover" using Mercari Shops were discussed.
New features were announced, and strategy planning for "acquiring future fans" was presented.
[Part 2] Rakuten Group Inc.
In the second part, to solve the specific challenge of the reuse business—"statistical instability due to one-of-a-kind items"—Rakuten Ichiba revealed a new recommended data utilization metric. By visualizing the gap between access value and target value, they presented a PDCA cycle to scientifically allocate price reduction margins, sale costs, and advertising expenses.
Event Summary
The 4th Reuse University seminar provided a valuable opportunity to touch upon the knowledge of our strong partners, Mercari and Rakuten Ichiba, updating EC from a "mere sales channel" to a "place to build trust with customers."
What both companies had in common was the fundamental perspective of eliminating the anxiety caused by one-of-a-kind items and turning peace of mind into value. The concept of viewing followers as assets and the introduction of new metrics shed new light on data analysis in the reuse industry.
We will continue to generously share "living knowledge" that can be put into practice immediately on the front lines, raising the industry standard together with everyone on the platform. Let's never stop learning and create the future of reuse together.
Participant Feedback
- It was very meaningful and highly informative. Thank you for today.
- As a user, there aren't many opportunities to hear these behind-the-scenes stories, so it was a great learning experience. I will actively participate in the future.
Wednesday, 4/22: "Practical Online Seminar on Next-Generation EC in the Era of Personalization"
What is needed now is a new way of fighting called "EC 3.0," utilizing AI x LIVE x Global.
This seminar, specialized for reuse businesses, will explain specific strategies to win globally entirely at the "frontline level," based on real data and case studies of actual sales growth, including:
- Why traditional EC is no longer growing
- Which markets and malls to choose
- How to directly link AI and LIVE to sales
Event Overview
Date and Time: Wednesday, April 22, 2026, 13:00 - 14:40
Delivery Method: Online (ZOOM)
Participation Fee: Free (First-time participants / Reuse University members)
*Non-members of Reuse University cannot participate from the second time onwards.
Application URL: https://reuse05.peatix.com/?utm_source=prtimes&utm_medium=cv_btn&utm_campaign=20260414_ra_report0325
■ What is "Reuse University"?
"Reuse University" is an educational and networking platform that regularly provides practical know-how to support the business growth of reuse businesses. We will continue to invite companies and experts active at the forefront of the market to hold sessions directly linked to sales expansion and operational efficiency.
For consultations regarding this initiative, collaborations, or services, please contact us via our official website.
Wasabi Inc. Company Profile
Develops EC solution businesses for cross-border EC, including consulting for overseas sales.
We focus on event and community management, as well as the reuse-specialized EC centralized management system "Wasabi Switch."
As the reuse market accelerates its shift online and globally, this seminar shared immediately actionable know-how under the themes of "Cross-border EC Strategy" and "Scientific Data Analysis."
Event Overview
Event Name: 4th Reuse University "The Impact of Reuse Cross-Border EC and the Latest Data Analysis Strategy"
Date: Wednesday, March 25, 2026
Speakers: Koji Konno / Chihiro Kawasaki (Mercari Inc.), Keisuke Taguchi (Rakuten Group Inc.)
About the Seminar Content
[Part 1] Mercari Inc.
Dramatic changes in inventory turnover! Sell high without discounting! ~The impact of reuse cross-border EC pioneered by Mercari Shops~
In the first part, specific measures to achieve "high unit price x high turnover" using Mercari Shops were discussed.
New features were announced, and strategy planning for "acquiring future fans" was presented.
[Part 2] Rakuten Group Inc.
In the second part, to solve the specific challenge of the reuse business—"statistical instability due to one-of-a-kind items"—Rakuten Ichiba revealed a new recommended data utilization metric. By visualizing the gap between access value and target value, they presented a PDCA cycle to scientifically allocate price reduction margins, sale costs, and advertising expenses.
Event Summary
The 4th Reuse University seminar provided a valuable opportunity to touch upon the knowledge of our strong partners, Mercari and Rakuten Ichiba, updating EC from a "mere sales channel" to a "place to build trust with customers."
What both companies had in common was the fundamental perspective of eliminating the anxiety caused by one-of-a-kind items and turning peace of mind into value. The concept of viewing followers as assets and the introduction of new metrics shed new light on data analysis in the reuse industry.
We will continue to generously share "living knowledge" that can be put into practice immediately on the front lines, raising the industry standard together with everyone on the platform. Let's never stop learning and create the future of reuse together.
Participant Feedback
- It was very meaningful and highly informative. Thank you for today.
- As a user, there aren't many opportunities to hear these behind-the-scenes stories, so it was a great learning experience. I will actively participate in the future.
Wednesday, 4/22: "Practical Online Seminar on Next-Generation EC in the Era of Personalization"
What is needed now is a new way of fighting called "EC 3.0," utilizing AI x LIVE x Global.
This seminar, specialized for reuse businesses, will explain specific strategies to win globally entirely at the "frontline level," based on real data and case studies of actual sales growth, including:
- Why traditional EC is no longer growing
- Which markets and malls to choose
- How to directly link AI and LIVE to sales
Event Overview
Date and Time: Wednesday, April 22, 2026, 13:00 - 14:40
Delivery Method: Online (ZOOM)
Participation Fee: Free (First-time participants / Reuse University members)
*Non-members of Reuse University cannot participate from the second time onwards.
Application URL: https://reuse05.peatix.com/?utm_source=prtimes&utm_medium=cv_btn&utm_campaign=20260414_ra_report0325
■ What is "Reuse University"?
"Reuse University" is an educational and networking platform that regularly provides practical know-how to support the business growth of reuse businesses. We will continue to invite companies and experts active at the forefront of the market to hold sessions directly linked to sales expansion and operational efficiency.
For consultations regarding this initiative, collaborations, or services, please contact us via our official website.
Wasabi Inc. Company Profile
Develops EC solution businesses for cross-border EC, including consulting for overseas sales.
We focus on event and community management, as well as the reuse-specialized EC centralized management system "Wasabi Switch."