Promotion of DX in the Entire Reuse Industry and Overseas Sales: WASABI Co., Ltd. Awarded Grand Prize in the Support Company Category at the Japan Omnichannel Association's "DX Innovation Award 2025"
Key facts
- Promotion of DX in the Entire Reuse Industry and Overseas Sales: WASABI Co., Ltd. Awarded Grand Prize in the Support Company Category at the Japan Omnichannel Association's "DX Innovation Award 2025"
- WASABI Co., Ltd. received the Grand Prize in the support company category at the "DX Innovation Award 2025" organized by the Japan Omnichannel Association. This award recognizes WASABI's contributions to promoting DX in the reuse industry and accelerating overseas sales, particularly through its cross-border sales system "WASABI SWITCH," which helps utilize Japan's estimated 66 trillion yen "hidden assets" and realize a circular economy.
- Source: PR Times
- Date: March 31, 2026
Direct answer
WASABI Co., Ltd. received the Grand Prize in the support company category at the "DX Innovation Award 2025" organized by the Japan Omnichannel Association. This award recognizes WASABI's contributions to promoting DX in the reuse industry and accelerating overseas sales, particularly through its cross-border sales system "WASABI SWITCH," which helps utilize Japan's estimated 66 trillion yen "hidden assets" and realize a circular economy.
- Citation
- Promotion of DX in the Entire Reuse Industry and Overseas Sales: WASABI Co., Ltd. Awarded Grand Prize in the Support Company Category at the Japan Omnichannel Association's "DX Innovation Award 2025" (March 31, 2026), PR Times
- Source
- PR Times
- Date
- March 31, 2026
WASABI Co., Ltd. received the Grand Prize in the support company category at the "DX Innovation Award 2025" organized by the Japan Omnichannel Association. This award recognizes WASABI's contributions to promoting DX in the reuse industry and accelerating overseas sales, particularly through its cross-border sales system "WASABI SWITCH," which helps utilize Japan's estimated 66 trillion yen "hidden assets" and realize a circular economy.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 19:54
- 🔍 Collected: April 1, 2026 at 13:39 (17h 44m after Published)
- 🤖 AI Analyzed: April 22, 2026 at 04:00 (494h 21m after Collected)
WASABI Co., Ltd. (Headquarters: Osaka, Osaka Prefecture; Representative Director: Hiroshi Okubo; hereinafter "WASABI") was awarded the Grand Prize in the support company category at the "DX Innovation Award 2025" hosted by the Japan Omnichannel Association.
## What is the DX Innovation Award?
This award is a system organized by the Japan Omnichannel Association to commend companies aiming for "business co-creation" through DX. It is composed of three categories: business company, support company, and venture, with three awards given in each: Grand Prize, Excellence Award, and Special Jury Award. This year, for the first time, an AI Award was newly established.
*Quote: Japan Omnichannel Association "What is the DX Innovation Award?"
https://omniassociation.com/open/dxinnovation
## Challenges in the Reuse Market and WASABI's Initiatives
Currently, against the backdrop of a declining birthrate and aging population, "hidden assets" (※1) that are usable but lie dormant in homes are increasing year by year, estimated to reach approximately 66 trillion yen.
In contrast, transactions by reuse item buyers and sellers amount to only approximately 3 trillion yen annually (※2).
Bringing these "hidden assets" to consumers is an important issue in realizing a circular society.
※1: Mercari 2023 Japan's "Hidden Assets" Survey ※2: Reuse Keizai Shimbun Estimation of Reuse Industry Market Size
WASABI is promoting the following initiatives to solve these challenges.
### System Development "WASABI SWITCH" to Accelerate Cross-Border Sales
Japanese reuse items are highly valued overseas, but expanding overseas involves multiple barriers such as language, logistics, and customer support.
## What is the DX Innovation Award?
This award is a system organized by the Japan Omnichannel Association to commend companies aiming for "business co-creation" through DX. It is composed of three categories: business company, support company, and venture, with three awards given in each: Grand Prize, Excellence Award, and Special Jury Award. This year, for the first time, an AI Award was newly established.
*Quote: Japan Omnichannel Association "What is the DX Innovation Award?"
https://omniassociation.com/open/dxinnovation
## Challenges in the Reuse Market and WASABI's Initiatives
Currently, against the backdrop of a declining birthrate and aging population, "hidden assets" (※1) that are usable but lie dormant in homes are increasing year by year, estimated to reach approximately 66 trillion yen.
In contrast, transactions by reuse item buyers and sellers amount to only approximately 3 trillion yen annually (※2).
Bringing these "hidden assets" to consumers is an important issue in realizing a circular society.
※1: Mercari 2023 Japan's "Hidden Assets" Survey ※2: Reuse Keizai Shimbun Estimation of Reuse Industry Market Size
WASABI is promoting the following initiatives to solve these challenges.
### System Development "WASABI SWITCH" to Accelerate Cross-Border Sales
Japanese reuse items are highly valued overseas, but expanding overseas involves multiple barriers such as language, logistics, and customer support.
FAQ
What award did Wasabi Corporation win?
They won the Best Award in the Supporting Company Category of the 'DX Innovation Award 2025' organized by the Japan Omnichannel Association.
What exactly are 'hidden assets'?
They refer to reusable items that are available but are stored in homes. They are estimated to be worth about 66 trillion yen.
What does WASABI SWITCH solve?
It is a system that eliminates barriers such as language, logistics, and customer service when selling highly valued reusable items from Japan to overseas, accelerating cross-border sales.