Wantedly Launches AI-Powered Recommendation Feature for Employee Benefits Service 'Perk'

Wantedly Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Akiko Naka; hereinafter 'Wantedly') announces the launch of the 'AI Recommendation Feature' and the 'Company's Recommended Category Feature' for its employee benefits service 'Perk (Park)' starting June 16, 2026 (Tuesday).

Personalized Perk Recommendations for Every Employee

The 'AI Recommendation Feature' uses artificial intelligence to suggest the most suitable benefits from approximately 60,000 perks listed on Perk. Based on users' responses to seven questions—including 'recent interests,' 'current work style,' and 'family composition'—as well as their browsing history and past usage patterns, the AI recommends tailored benefits. The more employees use Perk, the more accurate the recommendations become, increasingly aligning with individual lifestyles and attributes. AI-recommended perks can be viewed directly on the Perk homepage.

Supporting Employee Growth with Recommended Categories

The 'Company's Recommended Category Feature' allows HR administrators to designate benefit categories they want employees to utilize, which are then highlighted on the Perk platform. For example, if a company aims to support employee skill development, setting the category to 'Skill Development' will prioritize perks such as English conversation services and business video streaming platforms.

Delivering Employee Benefits to Everyone Through AI

In recent years, as talent competition intensifies and workstyles diversify, the importance of using employee benefits to boost engagement has grown significantly. However, many traditional benefits platforms, despite offering a wide range of perks, suffer from low utilization because employees must actively search for them—leading to underuse and symbolic implementation. HR teams also struggle to effectively promote perks aligned with company initiatives such as health management or skill development, making it difficult to integrate benefits with broader HR strategies.

To address these challenges and ensure every employee receives relevant benefits that drive actual usage, Wantedly has developed and launched the 'AI Recommendation Feature' and 'Company's Recommended Category Feature'.

About the Employee Benefits Service 'Perk'

Perk is a comprehensive employee benefits service provided by Wantedly to support employees' daily lives. Available from just ¥280 per month, it is accessible to employees and their families within subscribing companies.

To meet diverse needs, Perk offers over 60,000 practical perks, including food delivery discounts, movie ticket deals, and more.

All Perk services are fully online, allowing employees to access benefits anytime, anywhere, at their convenience.

Thanks to its user-friendly design, weekly exclusive offers, and a wide range of nationwide perks, Perk has been adopted by numerous companies across Japan.

About Wantedly Inc.

'Creating a world where everyone thrives at work.' Wantedly provides 'Wantedly,' a business social network that realizes the ultimate person-job fit, enabling individuals to immerse themselves in their work, achieve results, and feel personal growth. Since its official launch in February 2012, the platform has surpassed 44,000 registered companies and 4.4 million individual users.

In September 2021, Wantedly launched its 'Engagement Suite'—a suite of services supporting employee retention and growth. In November 2024, it released 'Wantedly Hire,' a learning-based recruitment management system.

Wantedly aims to become 'the infrastructure for all working people' by advancing its engagement business to support employees beyond hiring—fostering retention and success in the workplace.