Open for just four hours a day, yet attracting 10,000 visitors in six months. WANOSHOKU, a premium Japanese canned food brand from Osaka’s Kizu Market, has established its corporate philosophy and is launching full-scale cross-border sales with support for six languages and six currencies.

Wanoshoku Co., Ltd. (Operated by: Naniwa Kosakusho Co., Ltd.; Headquarters: Sakai City, Osaka; Representative Director: Kazutaka Tanimoto) formally established its corporate philosophy on March 18, 2026. Simultaneously, the company has established a cross-border sales system through its e-commerce site (wanoshoku.biz), supporting three languages (Japanese, English, and Traditional Chinese) and six currencies (including JPY, USD, TWD, and HKD), and will commence full-scale expansion into Asian and Western markets.

Number of visitors to Wanoshoku Osaka Kizu Market Store

Approx. 10,000 people

Number of units sold

7,500 cans

Sales

15 million JPY

*Results for approximately six months since opening (July 2025 – January 2026), operating 4 hours a day (8:00–12:00).

■ Why 10,000 people visited in six months, with only 4 hours of operation per day

In a corner of the Osaka Kizu Wholesale Market (with over 310 years of history), there is a canned food specialty showroom that operates for only four hours a day (8:00–12:00). In the approximately six months since its opening in July 2025, it has achieved approximately 10,000 visitors, 7,500 cans sold, and 15 million JPY in sales.

Most people who visit this store do not come just to buy canned food. They come to feel the atmosphere of a market that has lasted for 310 years and to "experience" Japanese food culture itself. "Wanoshoku" is not just a retail store; it is a base for experiencing Japanese culture.

■ Establishment of Corporate Philosophy: Toward a world where everyone finds happiness

"Pursuing a world where producers, manufacturers, sellers, and buyers—everyone—finds happiness."

The reality facing Japan's primary and secondary industries is that "there are no successors because it's not profitable." If left as is, Japan's rich food culture will disappear without being passed on to the next generation.

The operating company, Naniwa Kosakusho Co., Ltd. (founded 79 years ago), developed the world's first NC-controlled small-batch canning machine, the "CAN Maker," in 2020. By deploying "small canning factories" in more than 20 locations nationwide, we have created an environment where farmers, fishermen, employment support facilities for people with disabilities, and local food businesses can turn their own ingredients into canned goods.

However, a manufacturing system alone was not enough. To truly increase the income of producers, a "high-value sales outlet" was necessary. Inbound demand and food exports—in these markets, small-batch, high-value-added products can thrive. If a high-value sales outlet is created, the unit price for producers and manufacturers will rise. If it becomes profitable, successors will emerge who take pride in their parents' work and carry it forward. "Wanoshoku" was born as that outlet.

■ Why canned food?

Canned food is the only form that allows Japanese food culture to be "taken to the world as it is." It can be stored at room temperature for a long time and carried anywhere. Whether it's the taste of a high-end traditional restaurant or ingredients from the market, they can cross borders once placed inside a can.

Just as Spain has its high-end canned food "conservas," Japan also has a canned food culture it can be proud of to the world—"Wanoshoku / WANOSHOKU" was born as a declaration of that fact.