[Achieving 200 Stores] "Wakuwaku Hiroba," Connecting Producers and Cities, Accelerates Expansion into Urban Centers. Azabu Juban on March 18, First Store in Chiyoda Ward in April!
Wakuwaku Hiroba, a direct-from-farm produce retailer, is accelerating its expansion into central Tokyo, opening new stores in Azabu Juban and Chiyoda Ward. The company aims to achieve 200 stores this fiscal year with a small-format urban store model that connects regional producers with city consumers.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 19:40
- 🔍 Collected: April 8, 2026 at 11:00
- 🤖 AI Analyzed: April 20, 2026 at 20:00 (297h 0m after Collected)
Wakuwaku Hiroba Co., Ltd. (Head office: Chiba City, Chiba Prefecture; President and Representative Director: Tomoya Kuroda), a wholly-owned subsidiary of Takayoshi Holdings Co., Ltd., is accelerating its store openings in the central Tokyo area, where demand is expected to expand in the future, and will open new stores in Chiyoda Ward.
Following the opening of its first store in Minato Ward, Azabu Juban, one of Tokyo's popular areas, on March 18, 2026, it will open two new stores, its first in Chiyoda Ward, on April 14 and 22 in the same district.
These new store openings are aimed at strengthening the development of a small-format urban store model that allows for quick openings with low investment, targeting urban areas where the development of the 'food' market is expected in the future.
**Small-Format Roadside Store Model Spreading in Urban Areas**
The stores opening this time adopt a compact store design of approximately 20 tsubo (approx. 66 square meters).
21 stores have already opened this fiscal year, accelerating the pace of expansion.
This model is being deployed in shopping streets, around stations, and in office districts as a model that can open stores even in the limited spaces of urban areas. (*This fiscal year = October 2025 ~)
Through this model, we provide opportunities for urban dwellers to experience attractive regional products, playing a role in connecting regional producers with urban consumers.
Following the opening of its first store in Minato Ward, Azabu Juban, one of Tokyo's popular areas, on March 18, 2026, it will open two new stores, its first in Chiyoda Ward, on April 14 and 22 in the same district.
These new store openings are aimed at strengthening the development of a small-format urban store model that allows for quick openings with low investment, targeting urban areas where the development of the 'food' market is expected in the future.
**Small-Format Roadside Store Model Spreading in Urban Areas**
The stores opening this time adopt a compact store design of approximately 20 tsubo (approx. 66 square meters).
21 stores have already opened this fiscal year, accelerating the pace of expansion.
This model is being deployed in shopping streets, around stations, and in office districts as a model that can open stores even in the limited spaces of urban areas. (*This fiscal year = October 2025 ~)
Through this model, we provide opportunities for urban dwellers to experience attractive regional products, playing a role in connecting regional producers with urban consumers.