waka u Surpasses 100 Companies Supported in Recruitment SNS Operations

waka u Inc. announced that the cumulative number of companies it has supported through recruitment SNS operation services has exceeded 100. Since its founding in 2021, waka u has provided end-to-end support, from strategy design to content production and analysis, for companies across more than 20 industries, including hotels, retail, manufacturing, IT, and banking. Going forward, the company will continue to leverage job seeker insights and its understanding of SNS algorithms gained through its owned media, while promoting support aimed at essential outcomes that foster deeper corporate understanding, rather than stopping at awareness generation, under its unique concept of recruitment SNS that deliberately does not chase virality. waka u’s recruitment SNS operation support takes a distinctive strategic approach that does not overemphasize virality or follower counts. Rather than blindly trying to go viral, the company believes it is important to produce and distribute content that can motivate job seekers in ways directly tied to recruitment goals: communicating the appeal of working at a company and reducing mismatches from application to offer acceptance and retention. The operating approach recommended by waka u, which avoids chasing virality, differs fundamentally in strategic design from typical operations that aim for viral success. Based on this philosophy, waka u plans and produces content directly connected to job seeker decision-making, such as employee interviews, workplace atmosphere, and the realities of the job. Since 2019, waka u has operated Instagram accounts for job seekers, including “Wakaru Shukatsu” and “Wakaru Tenshoku.” Through media operations with more than 70,000 cumulative followers, the company continuously captures job seeker insights and behavioral characteristics on SNS. It has also independently analyzed and researched algorithms across platforms, accumulating know-how for maximizing reach and engagement. Using both job seeker behavioral insights and SNS algorithm knowledge, waka u analyzes performance data from each client company’s account and repeatedly refines the content. waka u’s creative production is handled by a professional recruitment branding team specializing in SNS design. Its creative capabilities combine design that attracts job seekers with a strong first impression when they visit an account, and content that fully communicates the appeal of working at the company. During the initial design phase, waka u also interviews clients about their recruitment branding direction and hiring background, then develops the most suitable worldview and establishes it as the account’s tone and manner. waka u forms a dedicated team for each client company to support recruitment SNS operations from multiple angles. The team includes two operation directors who handle account strategy, content planning, and posting management; SNS designers who create polished visuals that communicate workplace appeal; and recruitment consultants who understand the hiring market and job seeker behavior, supporting strategy design from issue discovery to approaches for reaching job seekers on SNS. waka u’s recruitment SNS operation support has been well received mainly by major companies across industries, providing essential solutions to recruitment challenges through SNS. Case studies include Resorttrust, Inc., which achieved 20,000 monthly reach within six months of operation after waka u’s support began, with 82% of accepted candidates viewing Instagram; The Hachijuni Nagano Bank, Ltd., which reached 12,000 monthly reach and a 6.8% engagement rate within six months through content conveying employees’ personalities and real working styles, contributing to major improvements in selection yield; and Shimamura Co., Ltd., for which waka u fully supported the launch and operation of a recruitment Instagram account. The client praised waka u for creating meaningful content based on recruitment goals, rather than treating SNS as simply something that should go viral. For companies considering or struggling with recruitment SNS operations, waka u offers free consultations. Companies that want to start recruitment SNS but do not know where to begin, or that are already operating accounts but cannot see results, are invited to contact waka u. Company profile: waka u Inc. is located at 9F Biz Feel Yotsuya Sanchome, 3-13-7 Yotsuya, Shinjuku-ku, Tokyo. The representative director is Kosei Tani. The company was established on June 11, 2021, and has 40 employees, including contractors. Its businesses include recruitment SNS operation support, recruitment website and landing page production, recruitment video production, and recruitment marketing support.