Survey of High School Students in the Reiwa Era: Which Celebrity Comes to Mind with the Surname 'Sato'?

Key facts

  • Survey of High School Students in the Reiwa Era: Which Celebrity Comes to Mind with the Surname 'Sato'?
  • Marketing site 'Wakamono Research' surveyed 300 high school students across Japan on which celebrity they associate with the surname 'Sato'. Actor Takeru Satoh took 1st place with 52.3%.
  • Source: PR Times
  • Date: June 2, 2026

Direct answer

Marketing site 'Wakamono Research' surveyed 300 high school students across Japan on which celebrity they associate with the surname 'Sato'. Actor Takeru Satoh took 1st place with 52.3%.

Citation
Survey of High School Students in the Reiwa Era: Which Celebrity Comes to Mind with the Surname 'Sato'? (June 2, 2026), PR Times
Source
PR Times
Date
June 2, 2026
Marketing site 'Wakamono Research' surveyed 300 high school students across Japan on which celebrity they associate with the surname 'Sato'. Actor Takeru Satoh took 1st place with 52.3%.
cultureNQ 49/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: June 2, 2026 at 10:00
  • 🔍 Collected: June 2, 2026 at 10:28 (28 min after Published)
  • 🤖 AI Analyzed: June 2, 2026 at 13:49 (3h 20m after Collected)
The surname 'Sato' is the most common in Japan. It is frequently seen on attendance lists and is very familiar in daily life, with many celebrities sharing the name. Who comes to mind for high school students in the Reiwa era? 'Wakamono Research,' a marketing site targeting teenagers, conducted a survey asking high school students across the country, 'Which celebrity comes to mind when you hear the surname Sato?' The results show actor Takeru Satoh in an overwhelming first place with 52.3%, far ahead of the rest. Reasons for his popularity include his appearance, with many students calling him 'handsome' or 'cool.' Additionally, many students cited specific works such as 'Koi wa Tsuzuku yo Dokomademo,' 'Rurouni Kenshin,' and 'Kamen Rider Den-O,' showing that his recognition is tied to his acting roles. The rest of the ranking includes actor Jiro Sato (10.7%) in 2nd place, timelesz member Shori Sato (9.7%) in 3rd, model/talent Shiori Sato (5.7%) in 4th, and Hanshin Tigers baseball player Teruaki Sato (5.3%) in 5th. The results highlight that the 'favorite Sato' depends heavily on the genre of media the student consumes.

FAQ

How can this survey be applied to business?

It provides insights into how Gen Z perceives public figures, which can help in developing PR strategies and selecting influencers.

What are the key facts in this article?

Marketing site 'Wakamono Research' surveyed 300 high school students across Japan on which celebrity they associate with the surname 'Sato'. Actor Takeru Satoh took 1st place with 52.3%.

What is the direct answer?

Marketing site 'Wakamono Research' surveyed 300 high school students across Japan on which celebrity they associate with the surname 'Sato'. Actor Takeru Satoh took 1st place with 52.3%.