65% of Current Reiwa High School Students Feel No Discomfort Watching "Sazae-san"
A survey conducted by Wakamono Research among high school students nationwide revealed that 65.2% feel no discomfort watching the national anime "Sazae-san." This is attributed to the anime being accepted as part of daily life or being viewed purely as fiction. Conversely, 34.8% expressed discomfort with the family structure and era setting.
📋 Article Processing Timeline
- 📰 Published: May 9, 2026 at 19:00
- 🔍 Collected: May 9, 2026 at 10:31
- 🤖 AI Analyzed: May 9, 2026 at 10:55 (23 min after Collected)
This year's Golden Week. Many of you may have enjoyed family time. When it comes to anime with many "family time" scenes, it's "Sazae-san," broadcast on TV every Sunday at 6:30 PM. It's a national anime that many people have come to see as a "weekly landscape," but if you look closely, you might wonder, "What era is that set in?" Therefore, we were curious whether that world seems "normal" to young people in the Reiwa era, or if they feel, "No, there are too many things to point out, aren't there?"
So, "Wakamono Research," a marketing information site targeting teenagers and current high school students (https://wakamono-research.co.jp/media/), conducted a survey among high school students (male and female) nationwide asking, "Have you ever felt discomfort watching Sazae-san?" This time, we will introduce some of the results.
===================================================================================================
[To Companies]
Surveys of teenagers and Generation Z, like this article, can also be conducted for your company's products and services.
- We want to utilize the real voices of teenagers and Generation Z in product development.
- We want "newsworthy data" that can be used for PR.
- We want to create projects that will be picked up by the media.
Wakamono Research can consistently design everything from "research → article creation → media exposure."
In fact, there are cases where PR utilizing survey data has led to media coverage and SNS spread.
Would you like to design a "newsworthy survey" with us?
▶Achievements and inquiries here
contact@wakamono-research.co.jp
▶Wakamono Research Inc. HP
https://wakamono-research.co.jp/
===================================================================================================
[High school students who feel "no discomfort": "It's been there since I was born," "Completely accustomed to the world view"]
The survey results showed that 65.2% of high school students answered, "I have never felt discomfort." This means that about two out of three people accept Sazae-san as a "normal anime."
Looking at the reasons, voices from high school students who said that the setting is already normal and they are accustomed to it stood out, such as:
"Because I've been watching it since I was little and I think that's the world view."
"Because it's been around since I was born."
"It became a Sunday routine as if it were natural."
"Because I've been watching it since I was a child."
"Because I've been watching it for a long time."
Sazae-san may have a tendency to be in a position like "furniture that was there when I noticed it," rather than a "special program."
Also, voices that said, "It's just an anime" or "It's fiction" were also prominent.
"It's just an anime."
"Because I don't think of anime and reality together."
"Even if the era is different, it's fiction."
"I don't think anime is something to watch so deeply."
"Because I think it's an anime that makes daily life a little more interesting."
These responses indicate that while information like "the era setting is昭和-like" or "the family structure is rare" is understood, some young people switch to "work mode" and view it with the mindset of "that's that, this is this."
Furthermore, there were voices that accepted it as "normal" or "everyday."
"I think it's a normal family."
"Because it's an anime like a normal family."
"A normal mother."
"I think it's a peaceful family anime."
"I think it's everyday life."
"Because it's everyday."
High school students who gave these answers seemed to feel some commonality with the image of "family time" in Sazae-san.
[High school students who feel "discomfort": Family structure, age difference, sense of era... full of things to point out!]
On the other hand, among the 34.8% of high school students who answered that they "have felt discomfort" watching Sazae-san, many expressed discomfort and pointed out issues regarding "family structure" and "age difference."
"I don't really understand the family structure."
"I don't understand the family structure well."
"Because the family structure is difficult."
"Because there are too many family members."
"I think there are too many people."
Amidst the increase in nuclear families and family structures without siblings, the fact that the Isono and Fuguya families live under one roof must feel nothing but discomfort.
Regarding age:
"Sazae and Katsuo are too far apart in age."
"Why are they so far apart in age?"
"The age difference between parents and children is too large."
"Katsuo's parents are too old."
"They are too far apart in age."
Keywords:
So, "Wakamono Research," a marketing information site targeting teenagers and current high school students (https://wakamono-research.co.jp/media/), conducted a survey among high school students (male and female) nationwide asking, "Have you ever felt discomfort watching Sazae-san?" This time, we will introduce some of the results.
===================================================================================================
[To Companies]
Surveys of teenagers and Generation Z, like this article, can also be conducted for your company's products and services.
- We want to utilize the real voices of teenagers and Generation Z in product development.
- We want "newsworthy data" that can be used for PR.
- We want to create projects that will be picked up by the media.
Wakamono Research can consistently design everything from "research → article creation → media exposure."
In fact, there are cases where PR utilizing survey data has led to media coverage and SNS spread.
Would you like to design a "newsworthy survey" with us?
▶Achievements and inquiries here
contact@wakamono-research.co.jp
▶Wakamono Research Inc. HP
https://wakamono-research.co.jp/
===================================================================================================
[High school students who feel "no discomfort": "It's been there since I was born," "Completely accustomed to the world view"]
The survey results showed that 65.2% of high school students answered, "I have never felt discomfort." This means that about two out of three people accept Sazae-san as a "normal anime."
Looking at the reasons, voices from high school students who said that the setting is already normal and they are accustomed to it stood out, such as:
"Because I've been watching it since I was little and I think that's the world view."
"Because it's been around since I was born."
"It became a Sunday routine as if it were natural."
"Because I've been watching it since I was a child."
"Because I've been watching it for a long time."
Sazae-san may have a tendency to be in a position like "furniture that was there when I noticed it," rather than a "special program."
Also, voices that said, "It's just an anime" or "It's fiction" were also prominent.
"It's just an anime."
"Because I don't think of anime and reality together."
"Even if the era is different, it's fiction."
"I don't think anime is something to watch so deeply."
"Because I think it's an anime that makes daily life a little more interesting."
These responses indicate that while information like "the era setting is昭和-like" or "the family structure is rare" is understood, some young people switch to "work mode" and view it with the mindset of "that's that, this is this."
Furthermore, there were voices that accepted it as "normal" or "everyday."
"I think it's a normal family."
"Because it's an anime like a normal family."
"A normal mother."
"I think it's a peaceful family anime."
"I think it's everyday life."
"Because it's everyday."
High school students who gave these answers seemed to feel some commonality with the image of "family time" in Sazae-san.
[High school students who feel "discomfort": Family structure, age difference, sense of era... full of things to point out!]
On the other hand, among the 34.8% of high school students who answered that they "have felt discomfort" watching Sazae-san, many expressed discomfort and pointed out issues regarding "family structure" and "age difference."
"I don't really understand the family structure."
"I don't understand the family structure well."
"Because the family structure is difficult."
"Because there are too many family members."
"I think there are too many people."
Amidst the increase in nuclear families and family structures without siblings, the fact that the Isono and Fuguya families live under one roof must feel nothing but discomfort.
Regarding age:
"Sazae and Katsuo are too far apart in age."
"Why are they so far apart in age?"
"The age difference between parents and children is too large."
"Katsuo's parents are too old."
"They are too far apart in age."
Keywords: