FOUNDUE × Seo In-guk: Launch Showcase Pre-sale 500 Sets Sold Out Immediately
WAK Co., Ltd. announced that all 500 pre-sale 'SIGNATURE SETs' for the launch showcase of its new skincare brand FOUNDUE, featuring actor Seo In-guk, have sold out. General sales will begin on May 26, followed by a special event in Tokyo on July 9.
📋 Article Processing Timeline
- 📰 Published: May 23, 2026 at 03:18
- 🔍 Collected: May 22, 2026 at 19:01
- 🤖 AI Analyzed: May 22, 2026 at 19:07 (5 min after Collected)
WAK Co., Ltd. (Headquarters: Tokyo, CEO: Asami Itosu) has announced that the 500 pre-sale sets for the launch showcase of "FOUNDUE - The foundation your skin deserves," a new skincare brand featuring top Korean actor and artist Seo In-guk as its official model, sold out shortly after sales opened at 18:00 today.
Immediately after sales began, the website received higher-than-expected traffic and orders, leading to a rapid sell-out. We sincerely thank everyone for their warm response and overwhelming support.
The "SIGNATURE SET" sold this time was offered as a special package allowing customers to experience the world of FOUNDUE. It included limited-edition items with Seo In-guk's signature and message, along with a showcase participation ticket, photo cards, and an application ticket for a fan signing event.
In addition, this project features luxurious lottery benefits such as:
- Outfits worn by Seo In-guk during the photo shoot
- Autographed posters
- Group photo sessions on the day of the event
The FOUNDUE Launch Showcase is planned as an exclusive, one-night-only event under the concept of "The foundation your skin deserves," aiming to let attendees "see, feel, and experience" the brand's worldview.
General sales are scheduled to start at 18:00 on Tuesday, May 26, 2026. For those who were unable to purchase today, we hope you will enjoy the world of FOUNDUE through the general sale. FOUNDUE will continue to offer new skincare experiences focusing on the "foundation" of the skin.
■ General Product Sales (May 26)
【Purchase Site】
https://foundue-thefirstfoundation.com
General sale purchasers will be entered into a lottery for the following perks:
【Lottery Perks】
- Outfit worn by Seo In-guk during the shoot: 1 winner
- Autograph: 40 winners
- Group photo participation ticket: 40 winners
Furthermore, on the day of the event, July 9, 2026, an exclusive on-site lottery will be held for those who purchase merchandise at the venue.
【Venue-Exclusive Perks】
- Life-size panel: 3 winners
- A1 Poster: 50 winners
- A2 Poster: 50 winners
Through this launch showcase, WAK will deliver special experiential value to fans alongside the brand's worldview. Event details, sales schedules, and additional content will be announced sequentially.
【Event Overview】
Event Name: FOUNDUE : THE FIRST FOUNDATION
Date & Time: Thursday, July 9, 2026
Venue: SGC Hall Ariake (Ariake, Tokyo)
■ Company Profile
Company Name: WAK Co., Ltd.
Location: Tokyo
Representative: CEO Asami Itosu
■ Contact Information
WAK Co., Ltd.
Email: cs@wakplus.com
■ Official Information
Official Website: https://foundue.jp
Official X: https://x.com/FOUNDUEby
Official Instagram: https://www.instagram.com/foundue.by/
Immediately after sales began, the website received higher-than-expected traffic and orders, leading to a rapid sell-out. We sincerely thank everyone for their warm response and overwhelming support.
The "SIGNATURE SET" sold this time was offered as a special package allowing customers to experience the world of FOUNDUE. It included limited-edition items with Seo In-guk's signature and message, along with a showcase participation ticket, photo cards, and an application ticket for a fan signing event.
In addition, this project features luxurious lottery benefits such as:
- Outfits worn by Seo In-guk during the photo shoot
- Autographed posters
- Group photo sessions on the day of the event
The FOUNDUE Launch Showcase is planned as an exclusive, one-night-only event under the concept of "The foundation your skin deserves," aiming to let attendees "see, feel, and experience" the brand's worldview.
General sales are scheduled to start at 18:00 on Tuesday, May 26, 2026. For those who were unable to purchase today, we hope you will enjoy the world of FOUNDUE through the general sale. FOUNDUE will continue to offer new skincare experiences focusing on the "foundation" of the skin.
■ General Product Sales (May 26)
【Purchase Site】
https://foundue-thefirstfoundation.com
General sale purchasers will be entered into a lottery for the following perks:
【Lottery Perks】
- Outfit worn by Seo In-guk during the shoot: 1 winner
- Autograph: 40 winners
- Group photo participation ticket: 40 winners
Furthermore, on the day of the event, July 9, 2026, an exclusive on-site lottery will be held for those who purchase merchandise at the venue.
【Venue-Exclusive Perks】
- Life-size panel: 3 winners
- A1 Poster: 50 winners
- A2 Poster: 50 winners
Through this launch showcase, WAK will deliver special experiential value to fans alongside the brand's worldview. Event details, sales schedules, and additional content will be announced sequentially.
【Event Overview】
Event Name: FOUNDUE : THE FIRST FOUNDATION
Date & Time: Thursday, July 9, 2026
Venue: SGC Hall Ariake (Ariake, Tokyo)
■ Company Profile
Company Name: WAK Co., Ltd.
Location: Tokyo
Representative: CEO Asami Itosu
■ Contact Information
WAK Co., Ltd.
Email: cs@wakplus.com
■ Official Information
Official Website: https://foundue.jp
Official X: https://x.com/FOUNDUEby
Official Instagram: https://www.instagram.com/foundue.by/
FAQ
Where is the FOUNDUE event held?
It will be held at SGC Hall Ariake in Tokyo on July 9, 2026.
When does FOUNDUE general sales start?
General sales begin on May 26, 2026, at 18:00 via their official website.
What are the perks for general sale buyers?
Buyers can enter a lottery to win Seo In-guk's worn outfits, autographs, or group photo opportunities.