Seo In-guk to Headline Skincare Brand "FOUNDUE" Launch Showcase on July 9, Featuring Pre-sale of Exclusive Sets
Key facts
- Seo In-guk to Headline Skincare Brand "FOUNDUE" Launch Showcase on July 9, Featuring Pre-sale of Exclusive Sets
- WAK Inc. is launching its new skincare brand "FOUNDUE" with actor and artist Seo In-guk as the official model. A launch showcase, "FOUNDUE : THE FIRST FOUNDATION," will be held on July 9, 2026, in Ariake, Tokyo. Ahead of the event, a limited quantity of the "SIGNATURE SET" (¥24,200, tax incl.), which includes event access and exclusive benefits, will be available for pre-sale starting May 22 at 6:00 PM.
- Source: PR Times
- Date: May 22, 2026
Direct answer
WAK Inc. is launching its new skincare brand "FOUNDUE" with actor and artist Seo In-guk as the official model. A launch showcase, "FOUNDUE : THE FIRST FOUNDATION," will be held on July 9, 2026, in Ariake, Tokyo. Ahead of the event, a limited quantity of the "SIGNATURE SET" (¥24,200, tax incl.), which includes event access and exclusive benefits, will be available for pre-sale starting May 22 at 6:00 PM.
- Citation
- Seo In-guk to Headline Skincare Brand "FOUNDUE" Launch Showcase on July 9, Featuring Pre-sale of Exclusive Sets (May 22, 2026), PR Times
- Source
- PR Times
- Date
- May 22, 2026
WAK Inc. is launching its new skincare brand "FOUNDUE" with actor and artist Seo In-guk as the official model. A launch showcase, "FOUNDUE : THE FIRST FOUNDATION," will be held on July 9, 2026, in Ariake, Tokyo. Ahead of the event, a limited quantity of the "SIGNATURE SET" (¥24,200, tax incl.), which includes event access and exclusive benefits, will be available for pre-sale starting May 22 at 6:00 PM.
📋 Article Processing Timeline
- 📰 Published: May 22, 2026 at 03:03
- 🔍 Collected: May 21, 2026 at 18:31
- 🤖 AI Analyzed: May 21, 2026 at 21:05 (2h 33m after Collected)
WAK Inc. has appointed South Korean actor and artist Seo In-guk as the official model for its new skincare brand, "FOUNDUE ― The foundation your skin deserves."
To commemorate the launch, a one-night-only showcase, "FOUNDUE : THE FIRST FOUNDATION," will be held on Thursday, July 9, 2026, at SGC Hall Ariake in Tokyo. The event will offer a special space where attendees can experience the brand's world through video, music, and spatial design, centered on the concept of "building the skin's foundation." The company states it will deliver a unique experience alongside Seo In-guk.
Prior to the event, a "Pre-open Sale SIGNATURE SET" with deluxe benefits will be available for pre-sale at ¥24,200 (tax included). The pre-sale is limited in quantity.
■ Event Schedule
- Date: Thursday, July 9, 2026
- Part 1: Start time to be announced
- Part 2: Start time to be announced
■ Pre-open Sale "SIGNATURE SET" Details
- Price: ¥24,200 (tax included)
- Product Contents: Premium Culture Mist, Serum, and Cream (3 items)
- Limited Items: Basic skincare set signed by Seo In-guk, Facial Treatment Mask box with printed sign & message
- Benefits: Showcase ticket (Arena seat), priority lane access, limited photo cards, stickers, keychains, etc.
- Application Tickets: 2 for stage outfit lottery, 7 for signing event lottery, 3 for group photo session lottery
■ Lottery Prizes
- Stage outfit worn by Seo In-guk (1 winner)
- Autograph (20 winners)
- Group photo session participation (20 winners)
■ Pre-sale Schedule
- Credit Card: May 22 (Fri) 6:00 PM - May 24 (Sun) 11:59 PM, 2026
- Convenience Store: May 22 (Fri) 6:00 PM - May 23 (Sat) 11:59 PM, 2026
This pre-open sale period, which includes deluxe benefits like signing event application tickets, offers the highest chance of winning. The application details and prize slots may change for the general sale.
To commemorate the launch, a one-night-only showcase, "FOUNDUE : THE FIRST FOUNDATION," will be held on Thursday, July 9, 2026, at SGC Hall Ariake in Tokyo. The event will offer a special space where attendees can experience the brand's world through video, music, and spatial design, centered on the concept of "building the skin's foundation." The company states it will deliver a unique experience alongside Seo In-guk.
Prior to the event, a "Pre-open Sale SIGNATURE SET" with deluxe benefits will be available for pre-sale at ¥24,200 (tax included). The pre-sale is limited in quantity.
■ Event Schedule
- Date: Thursday, July 9, 2026
- Part 1: Start time to be announced
- Part 2: Start time to be announced
■ Pre-open Sale "SIGNATURE SET" Details
- Price: ¥24,200 (tax included)
- Product Contents: Premium Culture Mist, Serum, and Cream (3 items)
- Limited Items: Basic skincare set signed by Seo In-guk, Facial Treatment Mask box with printed sign & message
- Benefits: Showcase ticket (Arena seat), priority lane access, limited photo cards, stickers, keychains, etc.
- Application Tickets: 2 for stage outfit lottery, 7 for signing event lottery, 3 for group photo session lottery
■ Lottery Prizes
- Stage outfit worn by Seo In-guk (1 winner)
- Autograph (20 winners)
- Group photo session participation (20 winners)
■ Pre-sale Schedule
- Credit Card: May 22 (Fri) 6:00 PM - May 24 (Sun) 11:59 PM, 2026
- Convenience Store: May 22 (Fri) 6:00 PM - May 23 (Sat) 11:59 PM, 2026
This pre-open sale period, which includes deluxe benefits like signing event application tickets, offers the highest chance of winning. The application details and prize slots may change for the general sale.
FAQ
Where is the FOUNDUE launch event?
It will be held at SGC Hall Ariake in Tokyo. Please check the official website for access information.
Who will appear at this event?
The brand's official model, Korean actor and artist Seo In-guk, will appear and provide a special experience.
Are there event-exclusive products?
Yes, the "SIGNATURE SET" will be available for pre-sale. It includes limited signed items and benefits like event participation rights.