[First Store in Shonan/Enoshima Area] Japanese Pattern Umbrella Brand 'Hokusai Graphic' to Open New Store in Enoshima in Early July 2026

Under the vision of 'Bringing Japanese Culture to the World,' Wagokoro Co., Ltd. (Shibuya-ku, Tokyo; President: Tomohiro Mori; TSE Growth: 9271), which operates multiple Japanese accessory brands such as hairpins, Japanese umbrellas, and chopsticks nationwide, announced that it plans to open a new store for its Japanese pattern umbrella brand 'Hokusai Graphic' in the Enoshima area of Fujisawa City, Kanagawa Prefecture, in early July 2026. This opening marks the company's first store in the Shonan/Enoshima area and will serve as a new brand hub in a coastal tourist destination. Enoshima is one of Shonan's premier tourist spots, attracting many visitors from Japan and abroad throughout the year. In recent years, there has been a growing demand for 'experiential tourism' where visitors can feel Japanese culture, particularly among international tourists, leading to increased interest in Japanese patterns and traditional designs. At the new store, the company will propose the joy of incorporating traditional Japanese beauty and pattern culture into modern lifestyles. The store will feature a wide selection of original design products, including Japanese pattern umbrellas, folding umbrellas, and parasols, with motifs inspired by Japan's four seasons, nature, and Ukiyo-e. The company also plans to create a 'photogenic' store atmosphere that encourages visitors to stop by while exploring Enoshima and the Shonan area. Further details regarding the official opening date and store specifics will be announced as soon as they are decided.