Wagokoro Launches New “Hakuyuka Ippon Kanzashi” Hairpin on May 15 at Kanzashiya wargo and The Ichi

Wagokoro Co., Ltd. (Shibuya-ku, Tokyo; President and CEO: Tomohiro Mori; TSE Growth: 9271), which operates multiple stores across Japan specializing in Japanese-style accessories such as kanzashi hairpins, wagasa and Japanese-pattern umbrellas, chopsticks, as well as sauna and spa goods, announced that it will begin selling its new “Hakuyuka Ippon Kanzashi” from Friday, May 15, at its directly operated “Kanzashiya wargo” stores and on its e-commerce site “The Ichi.” The “Hakuyuka Ippon Kanzashi” combines the shimmer of gold leaf with a contemporary silhouette. Delicate golden glints are sealed inside translucent petals, while the brass hoop expresses a sense of splendor and harmonious connection. Although modern in silhouette, the design carries a subtle Japanese elegance, bringing together contemporary style and tradition. The main floral part is lavishly decorated with gold leaf, and by pairing it with an intentionally non-perfect circular hoop, the piece achieves a light, modern look not found in existing products. Because resin is used as the material, the hairpin is lightweight and comfortable even for long wear. It can be used widely, from everyday styling to dressing up for special occasions. Its clarity, reminiscent of light reflecting on the water’s surface, makes it especially suited to the coming season. The lineup includes Hakuyuka Ippon Kanzashi - Usukurenai, Hakuyuka Ippon Kanzashi - Usu Asagi, and Hakuyuka Ippon Kanzashi - Geppaku. Product overview: Price: 4,290 yen including tax. Approximate size: shaft 12 cm; motif/drop length 10.2 cm, width 2.5 cm. Materials: resin parts, brass, chain, and gold leaf. “Kanzashiya wargo” is one of Japan’s leading handmade kanzashi specialty stores, offering kanzashi that fuse traditional Japanese craftsmanship with modern design. By handling every step in-house, from planning, design, and production to store creation, web design, and sales, the brand practices direct manufacturer sales with pride in craftsmanship. Wagokoro Co., Ltd. seeks to create opportunities for people in Japan and abroad to encounter Japanese culture and to help address challenges in passing down traditional culture and techniques through lifestyle proposals incorporating Japanese culture. Its businesses center on the planning, design, manufacturing, and sales of original brands such as “Hokusai Graphic,” “Kanzashiya wargo,” “Hashiya Mansaku,” “Kasuu Kobo,” and “musumusu,” covering Japanese accessories, fashion goods, yukata, sauna and spa goods, as well as operation of the e-commerce site “The Ichi.” The company also develops a wide range of businesses including OEM production for other companies and accommodation services through a subsidiary. With its vision of “bringing Japanese culture to the world,” Wagokoro aims not only to reintroduce products and experiences cultivated in Japan to the domestic market, but also to share them globally.