[Kinosaki Onsen] 'Hokusai Graphic' New Store Opens on April 29 in Hot Spring Town with Record Inbound Visitors
Wagokoro Co., Ltd. opened a new 'Hokusai Graphic' Japanese pattern umbrella store in Kinosaki Onsen, a hot spring town bustling with inbound tourists, on April 29, 2026. This marks the company's first venture into the Kinosaki Onsen area, aiming to serve as a hub for promoting Japanese culture globally and contributing to regional tourism revitalization.
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- 📰 Published: April 30, 2026 at 20:10
- 🔍 Collected: April 30, 2026 at 11:31
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Under the vision of 'Japanese culture to the world,' Wagokoro Co., Ltd. (Shibuya-ku, Tokyo, Representative Director and President: Tomohiro Mori, TSE Growth: 9271), which operates multiple stores nationwide selling Japanese accessories such as hairpins, Japanese umbrellas, Japanese pattern umbrellas, and chopsticks, grand opened its Japanese pattern umbrella brand 'Hokusai Graphic' in Kinosaki Onsen, a popular hot spring resort in Hyogo Prefecture, on Wednesday, April 29, 2026.
This opening is the company's first in the Kinosaki Onsen area and will serve as a new base for disseminating the charm of Japanese culture both domestically and internationally.
Exterior of 'Hokusai Graphic' opened in Kinosaki Onsen
■ Background of the Opening
Kinosaki Onsen is one of Japan's leading hot spring resorts, known for its picturesque townscape with willow trees and outdoor bath tours, attracting many tourists from both Japan and abroad. In recent years, the increase in inbound foreign tourists has been remarkable due to the recovery and expansion of inbound demand.
According to an announcement by Toyooka City, the number of foreign overnight stays has transitioned as follows:
2018: 54,330 person-nights (then record high)
2019: 63,648 person-nights (pre-COVID peak)
2023: 60,679 person-nights (recovered to approximately 95% of 2019)
2024: 78,699 person-nights (updated record high with +23.6% compared to 2019)
2025: 102,270 person-nights (+29.3% compared to the previous year, exceeding 100,000 for the first time)
After recovering from the COVID-19 pandemic, inbound demand has expanded at a faster pace than the national average, and Kinosaki Onsen is currently recording its highest-ever visitor numbers.
Against this backdrop, the company decided to open a store as a hub for promoting the charm of Japanese culture to domestic and international tourists who have a high interest in Japanese culture.
■ 'Hokusai Graphic' proposes "Take-home Japanese Culture"
'Hokusai Graphic' is a Japanese pattern umbrella brand that reinterprets traditional Japanese patterns and bold motifs in a modern way. Its designs, inspired by the aesthetic sense of Katsushika Hokusai, have gained high acclaim both domestically and internationally.
The product lineup features designs that look great for strolling through the hot spring town, functionality for everyday use, and a sense of "Japaneseness" that can be taken home as a travel memory.
■ Future Outlook
Wagokoro Co., Ltd. places importance on enhancing the value of cultural experiences in tourist destinations and has been disseminating Japanese traditions adapted to modern lifestyles.
Through the opening of the Kinosaki Onsen store, we aim to help domestic and international customers feel closer to Japanese culture and contribute to the revitalization of regional tourism.
Exterior with impressive lanterns lit at night
■ Store Overview
Store Name: Kinosaki Onsen Hokusai Graphic
Opening Date: Wednesday, April 29, 2026
Location: 125 Yushima, Kinosaki-cho, Toyooka-shi, Hyogo
About 'Hokusai Graphic'
'Hokusai Graphic' is an umbrella brand that boldly designs traditional Japanese patterns and large motifs. Following Katsushika Hokusai, a pioneer who captivated the world and remains fresh in every era, we continue to design and propose umbrellas. All created designs are incorporated into stylish long umbrellas and folding umbrellas for everyday use, as well as traditional Japanese umbrellas, and are sold at stores and on e-commerce sites.
HP: https://wargo.jp/collections/hokusai-graphic
X: https://x.com/hokusaigraphic/
Instagram: https://www.instagram.com/hokusaigraphic/
■ About Wagokoro Co., Ltd.
Through lifestyle proposals incorporating Japanese culture, we aim to create opportunities for people both domestically and internationally to experience Japan and contribute to solving the challenges of inheriting traditional culture and technology. We broadly operate businesses centered on the planning, design, manufacturing, and sales of original brands such as 'Hokusai Graphic', 'Kanzashi-ya Wargo', 'Hashi-ya Mansaku', 'Kasu Kobo', and 'Musumusu' (Japanese accessories, yukata, sauna/spa goods), as well as the operation of the e-commerce site "The Ichi," OEM business for other companies' products, and subsidiary accommodation businesses.
Cherishing the vision of 'Japanese culture to the world,' we aim not only to re-propose things and experiences nurtured in Japan to Japan but also to disseminate them globally.
Company Profile
Company Name: Wagokoro Co., Ltd.
Securities Code: 9271 (TSE Growth)
Representative Director and President: Tomohiro Mori
Established: February 2003
Number of Employees: 177 (including non-regular employees)
Capital: 443,651,518 JPY (including capital reserve)
Business Activities: Product planning, design, manufacturing, store design/operation, web design, EC site operation/consulting business
Subsidiaries: Mygre Co., Ltd., STN Izu Co., Ltd.
URL: https://www.wagokoro.co.jp/
Brand Information: https://wargo.jp/b
This opening is the company's first in the Kinosaki Onsen area and will serve as a new base for disseminating the charm of Japanese culture both domestically and internationally.
Exterior of 'Hokusai Graphic' opened in Kinosaki Onsen
■ Background of the Opening
Kinosaki Onsen is one of Japan's leading hot spring resorts, known for its picturesque townscape with willow trees and outdoor bath tours, attracting many tourists from both Japan and abroad. In recent years, the increase in inbound foreign tourists has been remarkable due to the recovery and expansion of inbound demand.
According to an announcement by Toyooka City, the number of foreign overnight stays has transitioned as follows:
2018: 54,330 person-nights (then record high)
2019: 63,648 person-nights (pre-COVID peak)
2023: 60,679 person-nights (recovered to approximately 95% of 2019)
2024: 78,699 person-nights (updated record high with +23.6% compared to 2019)
2025: 102,270 person-nights (+29.3% compared to the previous year, exceeding 100,000 for the first time)
After recovering from the COVID-19 pandemic, inbound demand has expanded at a faster pace than the national average, and Kinosaki Onsen is currently recording its highest-ever visitor numbers.
Against this backdrop, the company decided to open a store as a hub for promoting the charm of Japanese culture to domestic and international tourists who have a high interest in Japanese culture.
■ 'Hokusai Graphic' proposes "Take-home Japanese Culture"
'Hokusai Graphic' is a Japanese pattern umbrella brand that reinterprets traditional Japanese patterns and bold motifs in a modern way. Its designs, inspired by the aesthetic sense of Katsushika Hokusai, have gained high acclaim both domestically and internationally.
The product lineup features designs that look great for strolling through the hot spring town, functionality for everyday use, and a sense of "Japaneseness" that can be taken home as a travel memory.
■ Future Outlook
Wagokoro Co., Ltd. places importance on enhancing the value of cultural experiences in tourist destinations and has been disseminating Japanese traditions adapted to modern lifestyles.
Through the opening of the Kinosaki Onsen store, we aim to help domestic and international customers feel closer to Japanese culture and contribute to the revitalization of regional tourism.
Exterior with impressive lanterns lit at night
■ Store Overview
Store Name: Kinosaki Onsen Hokusai Graphic
Opening Date: Wednesday, April 29, 2026
Location: 125 Yushima, Kinosaki-cho, Toyooka-shi, Hyogo
About 'Hokusai Graphic'
'Hokusai Graphic' is an umbrella brand that boldly designs traditional Japanese patterns and large motifs. Following Katsushika Hokusai, a pioneer who captivated the world and remains fresh in every era, we continue to design and propose umbrellas. All created designs are incorporated into stylish long umbrellas and folding umbrellas for everyday use, as well as traditional Japanese umbrellas, and are sold at stores and on e-commerce sites.
HP: https://wargo.jp/collections/hokusai-graphic
X: https://x.com/hokusaigraphic/
Instagram: https://www.instagram.com/hokusaigraphic/
■ About Wagokoro Co., Ltd.
Through lifestyle proposals incorporating Japanese culture, we aim to create opportunities for people both domestically and internationally to experience Japan and contribute to solving the challenges of inheriting traditional culture and technology. We broadly operate businesses centered on the planning, design, manufacturing, and sales of original brands such as 'Hokusai Graphic', 'Kanzashi-ya Wargo', 'Hashi-ya Mansaku', 'Kasu Kobo', and 'Musumusu' (Japanese accessories, yukata, sauna/spa goods), as well as the operation of the e-commerce site "The Ichi," OEM business for other companies' products, and subsidiary accommodation businesses.
Cherishing the vision of 'Japanese culture to the world,' we aim not only to re-propose things and experiences nurtured in Japan to Japan but also to disseminate them globally.
Company Profile
Company Name: Wagokoro Co., Ltd.
Securities Code: 9271 (TSE Growth)
Representative Director and President: Tomohiro Mori
Established: February 2003
Number of Employees: 177 (including non-regular employees)
Capital: 443,651,518 JPY (including capital reserve)
Business Activities: Product planning, design, manufacturing, store design/operation, web design, EC site operation/consulting business
Subsidiaries: Mygre Co., Ltd., STN Izu Co., Ltd.
URL: https://www.wagokoro.co.jp/
Brand Information: https://wargo.jp/b