WACUL to Speak at 'BtoC Marketing Funnel STRATEGY Conference'

WACUL Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Ryohei Obuchi; read as 'Wakaru'), a company that provides end-to-end marketing DX support from strategy to execution, centered on data and insights, will speak at the conference [BtoC Marketing Funnel STRATEGY Conference: Decoding Winning Customer Journey Design Through Numbers and Consumer Psychology] to be held on Wednesday, June 24. Apply here ■ About this conference: 'BtoC Marketing Funnel STRATEGY Conference: Decoding Winning Customer Journey Design Through Numbers and Consumer Psychology' 'We're following the latest trends. We've tried all the measures. But even with temporary improvements, we can't seem to find a mechanism for continuous sales.' Are you hitting this wall? In BtoC marketing, the key to maximizing results is not 'point' measures. Understanding 'consumer psychology'—what users think and at which moment their hearts are moved—and strategic customer journey design backed by 'data evidence' based on that understanding, is what creates a sure 'winning path'. This conference will thoroughly explain journey strategies that fuse data-driven analysis, which doesn't rely on intuition, with psychological approaches that move people's hearts. It will go beyond simply introducing success stories, unraveling the logic and reproducible methods behind them. In a sea of information, what is the 'right answer' to be continuously chosen by consumers? This one day should be a turning point for your company's marketing to evolve from 'operations' to 'strategy', allowing you to implement measures with confidence. ▼ Recommended for: Marketing personnel in charge of new customer acquisition for BtoC businesses. Those implementing multiple measures (ads, LPs, chat, CRM, etc.) but facing plateauing results. Those interested in marketing that views the customer experience as a 'line' rather than 'points'. Those who want to work on web personalization and journey improvement but haven't solidified a concrete image of measures. ■ Conference Overview Title BtoC Marketing Funnel STRATEGY Conference: Decoding Winning Customer Journey Design Through Numbers and Consumer Psychology Date Wednesday, June 24, 2026, 10:00 AM - 4:30 PM WACUL Speaker Maya Ogai, Manager, AI Analyst Division, WACUL Co., Ltd. WACUL Speaking Time Wednesday, June 24, 2026, 3:10 PM - 3:35 PM WACUL Presentation Topic Site Analysis Tips for Creating EC Sites That Don't Waste Customer Acquisition Participation Fee Free Participation Method Online Organizer Geniee Co., Ltd. Application URL https://cx.geniee.co.jp/event/260624 ■ Speaker Profile Maya Ogai, Manager, AI Analyst Division, WACUL Co., Ltd. After joining a web production company, she practiced data-driven UI/UX improvement as a web director. She was also heavily involved in site renewals, leading project progress from planning and composition. She concurrently served as an advertising manager, gaining experience in advertising strategy planning and operation of various advertising media. Currently, as a consultant at WACUL, she handles a wide range of projects from BtoB products like core systems and industrial products to BtoC sites like EC. ■ About WACUL's Strengths WACUL's strength lies in its ability to support both strategic planning and execution implementation based on data and knowledge. The company's 'AI Analyst' has been introduced to over 40,000 sites, implementing and measuring results for over 12,000 measures. Leveraging this wealth of data and the knowledge generated from it, WACUL supports clients in realizing efficient marketing DX, from identifying effective measures and prioritizing them to execution. Customers facing web marketing challenges and seeking better websites are welcome to contact us. Contact WACUL here ■ About WACUL WACUL is a Marketing DX Company that realizes corporate digital transformation (DX) through big data and knowledge. Starting its digital marketing consulting business in 2010, it fused advanced data analytics technology utilizing artificial intelligence with insights accumulated through consulting, launching the 'AI Analyst Series' in 2015. By adding WACUL DX Consulting, which handles organizational design and strategy planning, and freelance digital talent matching, WACUL efficiently maximizes client sales through marketing and sales DX. Company Name: WACUL Co., Ltd. (read as 'Wakaru') Website: https://wacul.co.jp/ Head Office: 2F, 3-26-8 Kanda Ogawamachi, Chiyoda-ku, Tokyo Representatives: Ryohei Obuchi, President and CEO / Isao Kakiu, Representative Director Business: Developing marketing DX support services including 'AI Analyst' for automating digital marketing PDCA, 'AI Analyst AD' and 'AI Analyst SEO' for implementation and execution, 'DX Consulting' for upstream strategy and tactical planning, and 'MarketerAgent', a digital marketing talent matching service. X (formerly Twitter): https://twitter.com/wacul_jp Facebook: https://www.facebook.com/wacul.co.jp/

・'AI Analyst': An automated data analysis and improvement proposal tool supporting digital marketing PDCA. A marketing tool that automates the marketing PDCA cycle, from automatic data analysis and improvement proposals to measuring the results of implemented measures. Marketers can focus on strategic tasks they should be doing, rather than complex tasks like data analysis, measure management, and effect verification. Service introduction and document request: https://wacul-ai.com/ ・'AI Analyst SEO': An all-in-one SEO service supporting 'Content Creation x Off-page Measures x On-page Measures x CVR Improvement' in one stop. Comprehensively supports SEO measures from upstream to downstream, maximizing natural search conversion volume. Service introduction and document request: https://wacul-ai.com/seo/lp/seo-consulting/ ・'AI Analyst AD': An advertising operation service that delivers results through integrated operation with the website. Utilizes AI Analyst know-how to select effective advertising media for CV acquisition and performs efficient advertising operations on behalf of clients. Service introduction and document request: https://wacul-ai.com/ad/ ・'Marketer Agent': A freelance marketer talent introduction service. Connects companies with freelance marketing DX professionals possessing specialized know-how.