Escaping the State of Unseen Challenges. Achieved Marketing Foundation Reconstruction Even Without a Dedicated Web Specialist

WACUL Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and President: Ryohei Obuchi; hereinafter "the Company"), which supports marketing DX from strategy to execution with data and insights as its core, provided SEO consulting to B-Group Co., Ltd. (Headquarters: Konohana-ku, Osaka; Representative: Akira Fujikawa), a company specializing in space design utilizing large-format inkjet printers. As a result, B-Group reduced monthly advertising costs of approximately 600,000 yen by half while increasing the number of inquiries by about four times. The company reviewed its advertising-dependent structure, which had become a fixed cost, and transformed it into a marketing foundation capable of data-driven decision-making. Ms. Akiko Fukushima, Marketing Manager, B-Group Co., Ltd., and Ms. Sayaka Makino, UI/UX Manager, B-Group Co., Ltd. ■ Background of Introduction For about 7 to 8 years, B-Group Co., Ltd. had been working on attracting customers using its own website. However, without dedicated web or SEO specialists within the company, they remained in a state where they "couldn't determine what needed improvement." Google Analytics was not configured, and data-driven analysis was not performed. Updates by multiple staff members proceeded without unified rules. As a result, a customer acquisition structure heavily reliant on a monthly advertising budget of approximately 600,000 yen became fixed. Although the representative had set a policy to "break away from ad dependence," the biggest challenge was the inability to formulate concrete measures. ■ Results After Introduction WACUL systematically implemented SEO basic training, establishment of access analysis systems, and improvement of internal structure and navigation. As a result, monthly inquiries increased from a few to over 20, expanding approximately fourfold. Simultaneously, monthly advertising costs of approximately 600,000 yen were nearly halved. Access was maintained even after the advertising cost reduction, and organic traffic showed an increasing trend. Furthermore, the ratio of inquiries from the target audience improved, and the company felt that "the quality of inquiries changed." A system where discussions are based on data and decisions are made with evidence became established. The company reviewed its fixed-cost advertising investment and transitioned to a sustainable customer acquisition structure that is not dependent on advertising. ■ Comments from B-Group Co., Ltd. Ms. Akiko Fukushima, Marketing Manager "Previously, we only looked at overall website figures, but now we track channel-specific trends, paying particular attention to changes in organic traffic. Discussions such as 'why did this page grow?' have emerged internally, enabling us to make judgments based on data. The biggest change is that the awareness of 'let's make this site even better' has permeated among team members. Before, site updates were done chaotically, but now everyone understands 'who is doing what and with what intention.' Moreover, the habit of looking at data has taken root. We now grasp situations based on numbers, even for things other than the website, such as 'how much are catalogs being viewed?' and 'what effect did changing images have?'" ■ Full case study article here "Escaping the state of 'not knowing what to improve,' we redesigned our marketing foundation, halving advertising costs and quadrupling inquiries - B-Group Co., Ltd. | Case Study" ■ B-Group Co., Ltd. Company Overview Company Name: B-Group Co., Ltd. Website: https://graphicbase.bgnet.jp/ Location: NEU Building 3F/4F, 2-18-14 Kasugade-naka, Konohana-ku, Osaka Representative: Akira Fujikawa Business Activities: General graphic design / Planning and sales of interior products / Design and construction of interior work / Planning, design, and construction of signs ■ About AI Analyst SEO For detailed questions regarding functions, pricing, etc., please contact the inquiry window below. We look forward to your continued support for "AI Analyst SEO." Learn more about "AI Analyst SEO" Inquiries to WACUL ■ About WACUL WACUL is a Marketing DX Company that realizes digital transformation (DX) for companies with big data and knowledge. Starting its digital marketing consulting business in 2010, WACUL began offering the "AI Analyst Series" in 2015, integrating advanced data analytics technology utilizing artificial intelligence and other tools with insights accumulated through consulting. Furthermore, by adding WACUL DX Consulting, which covers everything from organizational design to strategic planning, and matching freelance digital talent, WACUL efficiently maximizes client sales through Marketing & Sales DX. Company Name: WACUL Co., Ltd. (Reads: Wakarun) Website: https://wacul.co.jp/ Headquarters Location: 3-2 Kanda Ogawamachi, Chiyoda-ku, Tokyo