WACUL to Speak at '2026: How to Balance Online and Offline Strategies?' Conference

WACUL Inc., a company supporting marketing DX from strategy to execution based on data and insights, will speak at the conference '2026: How to Balance Online and Offline Strategies? - 12 Pros Explain Designs Effective for Lead Gen, Negotiation, and Closing' on Tuesday, April 14. While online measures like webinars have become standard, offline measures such as trade shows and real-world events are regaining importance. In B2B marketing, the key decision is how to balance and combine these channels. However, many companies struggle to compare these measures across the board, leading to unclear investment decisions. This conference will provide a framework to compare online and offline measures using the same KPIs. WACUL's session, 'Trade Show Strategy in the Era of Declining Attendance,' will cover how to redesign KPIs and operate trade shows effectively in 2026.