WACUL to Speak at Conference on "How to Differentiate Online vs. Offline Strategies in 2026? A Thorough Explanation by 12 Professionals on Designing for Customer Attraction, Lead Conversion, and Orders"
Marketing DX support company WACUL will speak at a conference on April 14th. Under the theme of KPI comparison for online and offline measures, 12 professional companies will explain designs that lead to results. The event will provide practical hints for B2B marketers.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 21:00
- 🔍 Collected: April 1, 2026 at 13:39 (16h 39m after Published)
- 🤖 AI Analyzed: April 22, 2026 at 02:09 (492h 30m after Collected)
WACUL Inc. (Headquarters: Chiyoda-ku, Tokyo; President: Ryohei Obuchi), which provides end-to-end support for marketing DX from strategy to execution with data and knowledge at its core, will speak at the conference "How to Differentiate Online vs. Offline Strategies in 2026? ~Comparing Webinars, Exhibitions, and Events with KPIs, a Thorough Explanation by 12 Professional Companies on Designing for 'Customer Attraction, Lead Conversion, and Orders'~" to be held on Tuesday, April 14th.
## About This Conference
**How should you differentiate between online and offline strategies?**
While online strategies like webinars have become established, offline strategies such as exhibitions and real-world events are regaining importance. In the field of B2B marketing, a major theme for decision-making is how to differentiate and combine online and offline approaches at each phase, from lead acquisition to lead conversion and closing deals.
However, in reality, it's often not possible to make cross-cutting comparisons of measures like webinars, exhibitions, and events, and there are many cases where it's not possible to clearly determine "which measure is leading to results" or "what measure to invest in next." The fragmentation of KPIs for each measure makes decision-making difficult.
**Comparing with KPIs to clarify effective strategy design**
This conference will organize which KPIs to look at for webinars, exhibitions, and events in each phase of customer attraction, lead conversion, and orders, and explain how to think about comparing online/offline strategies on the same axis. 12 professional companies from each field will take the stage to introduce specific designs and judgment criteria that have actually led to results.
For those who want to make reproducible marketing investments and implement measures for 2026, we will provide practical hints for considering the next move.
Those who register will receive an archived video of this conference as a gift. Even if you have difficulty participating on the day, please take this opportunity to register.
## About This Conference
**How should you differentiate between online and offline strategies?**
While online strategies like webinars have become established, offline strategies such as exhibitions and real-world events are regaining importance. In the field of B2B marketing, a major theme for decision-making is how to differentiate and combine online and offline approaches at each phase, from lead acquisition to lead conversion and closing deals.
However, in reality, it's often not possible to make cross-cutting comparisons of measures like webinars, exhibitions, and events, and there are many cases where it's not possible to clearly determine "which measure is leading to results" or "what measure to invest in next." The fragmentation of KPIs for each measure makes decision-making difficult.
**Comparing with KPIs to clarify effective strategy design**
This conference will organize which KPIs to look at for webinars, exhibitions, and events in each phase of customer attraction, lead conversion, and orders, and explain how to think about comparing online/offline strategies on the same axis. 12 professional companies from each field will take the stage to introduce specific designs and judgment criteria that have actually led to results.
For those who want to make reproducible marketing investments and implement measures for 2026, we will provide practical hints for considering the next move.
Those who register will receive an archived video of this conference as a gift. Even if you have difficulty participating on the day, please take this opportunity to register.