Fit design tailored to the bust of junior high and high school students! Wacoal Junior launches new "Daily Sports Bra" for everyday use

Wacoal Junior [Daily Sports Bra] Product Number: CFX463 Color: BL

Wacoal Inc. (Headquarters: Kyoto City, Kyoto Prefecture, President and CEO: Keisuke Kawanishi) will launch the [Daily Sports Bra], a non-wired sports bra for junior high and high school students, from its "Wacoal Junior" brand on July 2, 2026 (Thu) at authorized retailers nationwide and e-commerce sites including the Wacoal Web Store.

During the junior high and high school years when busts change, there are many opportunities to move the body through school life and club activities, and concerns about bust "bounce," "shifting," and "stuffiness" are common. A survey conducted by Wacoal targeting women aged 13-18 (※) revealed that approximately 93% do not change into a sports bra during exercise due to reasons such as "no time" and "troublesome." On the other hand, about 76% responded that they "want a sports bra specifically for juniors," and it was revealed that the needs for sports bras are high for "resistance to shifting," "fit," "comfortable feel," and "sweat absorption and quick drying."

Furthermore, research by the Wacoal Human Science Research and Development Center shows that the busts of junior high and high school students are firmer than those of adults, making it difficult for adult sports bras to fit properly.

Based on this background, "Wacoal Junior" has developed the [Daily Sports Bra], incorporating the functional design of a sports bra to comfortably support everyday movements such as school life and club activities. This product uses Wacoal's unique three-dimensional cup structure that fits the bust during growth and maintains a natural silhouette. It also features a design that makes nipples less noticeable and does not show through uniforms or gym clothes. The center hole structure in the center of the back reduces the upward shifting of the under tape. The Y-back design, which does not hinder the movement of the shoulder blades, prevents strap slippage and supports not only sports but also everyday movements such as commuting to school and during classes. The body fabric uses a mesh material with good breathability and sweat absorption/quick drying properties, making it less stuffy and giving it a smooth feel.

The design is simple and emphasizes ease of use, while the high neckline covers the chest area, providing a sense of security. A one-point logo and an under tape with lines add a sporty and subtle sense of style.

(※) Survey Period: February 5-15, 2026 Survey Target: 99 women (aged 13-18) Survey Method: Internet survey by Wacoal

[Daily Sports Bra] Product Page

[Features of the Daily Sports Bra]

● Wacoal Junior launches the [Daily Sports Bra], a non-wired sports bra designed specifically for juniors that fits the bust during growth, balancing ease of movement and comfort.

● Wacoal's survey (※) shows that approximately 41% of women aged 13-18 own a sports bra. On the other hand, about 76% responded that they "want a sports bra specifically for juniors." Furthermore, functions such as "resistance to shifting," "fit," "comfortable feel," and "sweat absorption and quick drying" are desired for sports bras.

● The [Daily Sports Bra] uses Wacoal's unique three-dimensional cup structure to fit the bust and maintain a natural silhouette. The center hole and Y-back structure reduce upward shifting of the under tape and strap slippage.

● The three-dimensional cup makes nipples less noticeable, and the high neckline covers the chest area, addressing concerns such as "embarrassment about nipples showing" and "anxiety about the neckline opening."

(※) Survey Period: February 5-15, 2026 Survey Target: 99 women (aged 13-18) Survey Method: Internet survey by Wacoal

[Product Overview] Product Number: CFX463

Suggested Retail Price: 4,290 yen (tax included)

Sizes: S, M, L, LL

Colors: WH (White), BL (Black), PU (Light Purple), GY (Light Gray)

WH (White) BL (Black) PU (Light Purple) GY (Light Gray)

Product Features

A non-wired sports bra for junior high and high school students, designed to gently fit the bust during growth and balance ease of movement and comfort, tailored to the characteristics of a junior's body. Designed for daily use, from sports to school life and holidays.

1 Stable fit with support fabric and fit design inside the cup.

2 Wacoal's unique thin and light three-dimensional cup makes nipples less noticeable and provides a natural silhouette that does not show through outerwear.

3 The Y-back structure prevents straps from slipping, and the center hole reduces upward shifting of the under tape, supporting both sports and everyday movements.

4 The body fabric uses a mesh material with good breathability and sweat absorption/quick drying properties, providing a non-stuffy and comfortably dry feel.

5 Made with stretchy material and an easy-to-put-on design, the under tape is wrapped at the edges for a gentle feel against the skin.

[About Wacoal Junior]

"Wacoal Junior" offers innerwear that supports the mind and body of girls whose busts are beginning to grow. We support the first encounter with a bra by providing functionality that does not hinder physical growth and designs that are considerate of the delicate changes in mind and body as they gradually approach adulthood from elementary to high school.

"Wacoal Junior" Official Website

<Contact Information for General Customers>

Wacoal Customer Center: https://www.wacoal.jp/support/