"OUR WACOAL" and "beautiful people" Announce First Collaboration! Launching Cup-in Wear that "Visualizes Innerwear Structure as Design"
Wacoal's fashion brand "OUR WACOAL" and "beautiful people" have announced their first collaboration, launching cup-in wear that visualizes the structure of innerwear as design. The products will be available from May 29, 2026, at select stores nationwide and on e-commerce sites.
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- 📰 Published: May 14, 2026 at 01:00
- 🔍 Collected: May 13, 2026 at 16:32
- 🤖 AI Analyzed: May 13, 2026 at 17:21 (49 min after Collected)
Wacoal Corporation (Headquarters: Kyoto City, Kyoto Prefecture; Representative Director and President: Keisuke Kawanishi)'s fashion brand "OUR WACOAL" has collaborated for the first time with "beautiful people," developed by entertainment LLC (Headquarters: Minato-ku, Tokyo; Representative: Hidenori Kumakiri). The products will be released on Friday, May 29, 2026, at select stores nationwide and on e-commerce sites including the Wacoal Web Store (*).
"OUR WACOAL" offers items for personalized styling, focusing on cup-in wear that fulfills the roles of both clothing and underwear in one piece. On the other hand, "beautiful people" is a fashion brand that continues to create clothing that overturns conventional notions by combining contradictory elements. The desire of both brands to develop cup-in wear that offers new value resonated, leading to this collaboration.
In product development, "beautiful people"'s pattern making and design methods were incorporated to visualize the unique techniques and structures of innerwear as design. Elements typically hidden inside, such as pattern making, materials, and sewing specifications, are intentionally exposed, elevating them into a design that "shows the structure."
Wacoal's long-cultivated innerwear technology makes this complex design possible as a comfortable-to-wear item. The bust area is based on the highly-regarded cups of "OUR WACOAL," with the surrounding structure newly developed to match this design. By combining multiple parts, a unique structure is achieved where tank top, full cup, and 3/4 cup cut lines coexist. Furthermore, by using highly elastic power mesh material, a stylish appearance that utilizes transparency and a comfortable fit are both achieved.
The items to be released this time will be developed as cup-in wear that proposes new value, combining "beautiful people"'s unique design with "OUR WACOAL"'s cup functionality and wearing comfort.
(*) List of stores handling "beautiful people" x "OUR WACOAL" products
"beautiful people" x "OUR WACOAL" product site
[Features of the "beautiful people" x "OUR WACOAL" Collaboration]
● "OUR WACOAL," which offers cup-in wear that fulfills the roles of both clothing and underwear in one piece, and "beautiful people," a fashion brand that creates clothing free from conventional notions, are collaborating for the first time. New "Cup-in Tank Tops" and "Cup-in Dresses" will be launched.
● Incorporating "beautiful people"'s unique pattern making and design methods, elements typically hidden inside are intentionally visualized. This elevates them into a new design that "shows the structure of innerwear."
● The bust area is based on "OUR WACOAL"'s cups, with the surrounding structure newly developed. While incorporating complex designs, the items achieve both comfortable wear and high fashionability.
[Product Overview]
[Cup-in Tank Top]
Product number: JCX264
Suggested retail price: 17,600 yen (tax included)
Sizes: S, M, L
Color: BL (Black)
BL (Black)
[Cup-in Tank Top]
Product number: JCX260
Suggested retail price: 19,800 yen (tax included)
Sizes: S, M, L
Colors: BU (Blue), BE (Beige)
BU (Blue) BE (Beige)
Product features
A tank top with "OUR WACOAL" cups, featuring a custom design created from scratch by "beautiful people."
The design differs by color; BL (Black) is all black, utilizing the sheer feel of power mesh at the waist for a stylish impression.
BU (Blue) and BE (Beige) feature a check pattern printed on power mesh.
This design expands the possibilities of wearing it as a single fashion item.
[Cup-in Dress]
Product number: JCX265
Suggested retail price: 71,500 yen (tax included)
Sizes: S, M
Colors: BL (Black), BU (Blue), BE (Beige)
BL (Black) BU (Blue) BE (Beige)
Product features
A dress with "OUR WACOAL" cups, featuring a custom design created from scratch by "beautiful people."
The inner pants part uses opaque stretch material.
"OUR WACOAL" offers items for personalized styling, focusing on cup-in wear that fulfills the roles of both clothing and underwear in one piece. On the other hand, "beautiful people" is a fashion brand that continues to create clothing that overturns conventional notions by combining contradictory elements. The desire of both brands to develop cup-in wear that offers new value resonated, leading to this collaboration.
In product development, "beautiful people"'s pattern making and design methods were incorporated to visualize the unique techniques and structures of innerwear as design. Elements typically hidden inside, such as pattern making, materials, and sewing specifications, are intentionally exposed, elevating them into a design that "shows the structure."
Wacoal's long-cultivated innerwear technology makes this complex design possible as a comfortable-to-wear item. The bust area is based on the highly-regarded cups of "OUR WACOAL," with the surrounding structure newly developed to match this design. By combining multiple parts, a unique structure is achieved where tank top, full cup, and 3/4 cup cut lines coexist. Furthermore, by using highly elastic power mesh material, a stylish appearance that utilizes transparency and a comfortable fit are both achieved.
The items to be released this time will be developed as cup-in wear that proposes new value, combining "beautiful people"'s unique design with "OUR WACOAL"'s cup functionality and wearing comfort.
(*) List of stores handling "beautiful people" x "OUR WACOAL" products
"beautiful people" x "OUR WACOAL" product site
[Features of the "beautiful people" x "OUR WACOAL" Collaboration]
● "OUR WACOAL," which offers cup-in wear that fulfills the roles of both clothing and underwear in one piece, and "beautiful people," a fashion brand that creates clothing free from conventional notions, are collaborating for the first time. New "Cup-in Tank Tops" and "Cup-in Dresses" will be launched.
● Incorporating "beautiful people"'s unique pattern making and design methods, elements typically hidden inside are intentionally visualized. This elevates them into a new design that "shows the structure of innerwear."
● The bust area is based on "OUR WACOAL"'s cups, with the surrounding structure newly developed. While incorporating complex designs, the items achieve both comfortable wear and high fashionability.
[Product Overview]
[Cup-in Tank Top]
Product number: JCX264
Suggested retail price: 17,600 yen (tax included)
Sizes: S, M, L
Color: BL (Black)
BL (Black)
[Cup-in Tank Top]
Product number: JCX260
Suggested retail price: 19,800 yen (tax included)
Sizes: S, M, L
Colors: BU (Blue), BE (Beige)
BU (Blue) BE (Beige)
Product features
A tank top with "OUR WACOAL" cups, featuring a custom design created from scratch by "beautiful people."
The design differs by color; BL (Black) is all black, utilizing the sheer feel of power mesh at the waist for a stylish impression.
BU (Blue) and BE (Beige) feature a check pattern printed on power mesh.
This design expands the possibilities of wearing it as a single fashion item.
[Cup-in Dress]
Product number: JCX265
Suggested retail price: 71,500 yen (tax included)
Sizes: S, M
Colors: BL (Black), BU (Blue), BE (Beige)
BL (Black) BU (Blue) BE (Beige)
Product features
A dress with "OUR WACOAL" cups, featuring a custom design created from scratch by "beautiful people."
The inner pants part uses opaque stretch material.