"CW-X" Appoints Michopa for Sports Bra Promotion! Video Released Highlighting the Importance of Wearing Sports Bras During Exercise
Wacoal's conditioning wear brand "CW-X" has appointed model/talent Michopa (Miyu Ikeda) for its 2026 Spring/Summer sports bra promotion, launching new visuals and a video on April 30 to raise awareness about the necessity of sports bras during exercise.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 20:30
- 🔍 Collected: April 30, 2026 at 12:01
- 🤖 AI Analyzed: April 30, 2026 at 13:17 (1h 15m after Collected)
CW-X Sports Bra Product Number: HTY020 Color: B
Wacoal Corp. (Headquarters: Kyoto, Kyoto Prefecture; Representative Director and President: Keisuke Kawanishi), which develops the conditioning wear brand "CW-X", has appointed model/talent Michopa (Miyu Ikeda) for its 2026 Spring/Summer season sports bra promotion. New visuals will be released on Thursday, April 30, to promote the wearing of sports bras.
According to Wacoal's research, breasts can sway even during light exercise, regardless of bust size. "CW-X" has consistently communicated the importance of sports bras in reducing breast sway and bra displacement to enable more comfortable body movement. However, a Wacoal survey (*) shows that approximately 70% of women do not wear sports bras during exercise, indicating that its necessity is not yet sufficiently widespread.
"CW-X" has appointed Michopa, who is highly popular among young people and has an attractive unadorned character, as a partner to deliver this message. Her active and healthy lifestyle aligns well with the "CW-X" brand image, and she will convey the importance of sports bras in her authentic voice.
For this promotion, visuals of Michopa will be created, with different impressions for each sports bra support type. In addition, a video featuring Michopa talking about the importance of wearing sports bras based on her real experiences will be distributed on social media, websites, and in stores.
(*) Survey Period: October 10 (Fri) - October 20 (Mon), 2025 Target: 1,647 women Survey Method: Internet survey
Video release site
[Features of the "CW-X" 2026 Spring/Summer Sports Bra Promotion]
● In response to the current situation where approximately 70% of women do not wear sports bras during exercise, this campaign aims to create an opportunity for them to once again understand its necessity.
● The promotion features Michopa, who is highly supported by younger generations and whose active and healthy lifestyle aligns well with the "CW-X" brand image. Together with "CW-X", she will convey the importance of wearing sports bras that fit oneself during exercise.
● Visuals of Michopa with different impressions will be created for each sports bra support type. Furthermore, a video featuring Michopa's authentic voice will be distributed on social media, websites, and in stores.
[Promotion Visuals]
[SPORTS Yure Care Bra Performance Up MESH] Product No.: HTY178 Color: BL [SPORTS Yure Care Bra Performance Up] Product No.: HTY128 Color: SX
[SPORTS Yure Care Bra] Product No.: HTY020 Color: BL [SPORTS Yure Care Bra MESH] Product No.: HTY030 Color: SG
[SPORTS Yure Care Bra Performance Up MESH] Product No.: HTY138 Color: BL Outerwear Product No.: DWR599 Color: BU [SPORTS Yure Care Bra for High School Students] Product No.: HTY024 Color: WH Worn sports bra Product No.: HTY020 Color: BL Outerwear Product No.: DWR599 Color: BU
[Michopa's Comments]
■ What kind of exercise do you usually do?
Mainly personal training, including bodyweight and weight training. I go to the gym only once a week, but I give it my all then. I'm often seen as stoic, but actually, I'm not the type to push myself too hard (laughs).
Besides the gym, I also play golf. I often go out on the course rather than just to the driving range, about once every 2-3 months. My score doesn't change much, so I prioritize enjoying it.
■ What is your favorite styling for training?
Basically, I wear tights on the bottom, and a style where I throw on a jacket over a sports bra on top. It's easier for the trainer to see how my body is moving if my style is easy to understand, and I can also feel the changes myself.
Around the latter half of the training, I can visibly see my muscles pumping up. I think wearing clothes that show the body's lines, rather than baggy clothes, gives a better sense of "really training hard."
■ Please tell us your impressions of wearing "CW-X" sports bras.
I love using both HIGH and MEDIUM support types, but since I don't do extremely intense exercises, I found the MEDIUM support sufficient. However, I like to switch them up depending on my mood, choosing one this week because I wore the other last week.
Both securely support the bust, providing peace of mind.
Wacoal Corp. (Headquarters: Kyoto, Kyoto Prefecture; Representative Director and President: Keisuke Kawanishi), which develops the conditioning wear brand "CW-X", has appointed model/talent Michopa (Miyu Ikeda) for its 2026 Spring/Summer season sports bra promotion. New visuals will be released on Thursday, April 30, to promote the wearing of sports bras.
According to Wacoal's research, breasts can sway even during light exercise, regardless of bust size. "CW-X" has consistently communicated the importance of sports bras in reducing breast sway and bra displacement to enable more comfortable body movement. However, a Wacoal survey (*) shows that approximately 70% of women do not wear sports bras during exercise, indicating that its necessity is not yet sufficiently widespread.
"CW-X" has appointed Michopa, who is highly popular among young people and has an attractive unadorned character, as a partner to deliver this message. Her active and healthy lifestyle aligns well with the "CW-X" brand image, and she will convey the importance of sports bras in her authentic voice.
For this promotion, visuals of Michopa will be created, with different impressions for each sports bra support type. In addition, a video featuring Michopa talking about the importance of wearing sports bras based on her real experiences will be distributed on social media, websites, and in stores.
(*) Survey Period: October 10 (Fri) - October 20 (Mon), 2025 Target: 1,647 women Survey Method: Internet survey
Video release site
[Features of the "CW-X" 2026 Spring/Summer Sports Bra Promotion]
● In response to the current situation where approximately 70% of women do not wear sports bras during exercise, this campaign aims to create an opportunity for them to once again understand its necessity.
● The promotion features Michopa, who is highly supported by younger generations and whose active and healthy lifestyle aligns well with the "CW-X" brand image. Together with "CW-X", she will convey the importance of wearing sports bras that fit oneself during exercise.
● Visuals of Michopa with different impressions will be created for each sports bra support type. Furthermore, a video featuring Michopa's authentic voice will be distributed on social media, websites, and in stores.
[Promotion Visuals]
[SPORTS Yure Care Bra Performance Up MESH] Product No.: HTY178 Color: BL [SPORTS Yure Care Bra Performance Up] Product No.: HTY128 Color: SX
[SPORTS Yure Care Bra] Product No.: HTY020 Color: BL [SPORTS Yure Care Bra MESH] Product No.: HTY030 Color: SG
[SPORTS Yure Care Bra Performance Up MESH] Product No.: HTY138 Color: BL Outerwear Product No.: DWR599 Color: BU [SPORTS Yure Care Bra for High School Students] Product No.: HTY024 Color: WH Worn sports bra Product No.: HTY020 Color: BL Outerwear Product No.: DWR599 Color: BU
[Michopa's Comments]
■ What kind of exercise do you usually do?
Mainly personal training, including bodyweight and weight training. I go to the gym only once a week, but I give it my all then. I'm often seen as stoic, but actually, I'm not the type to push myself too hard (laughs).
Besides the gym, I also play golf. I often go out on the course rather than just to the driving range, about once every 2-3 months. My score doesn't change much, so I prioritize enjoying it.
■ What is your favorite styling for training?
Basically, I wear tights on the bottom, and a style where I throw on a jacket over a sports bra on top. It's easier for the trainer to see how my body is moving if my style is easy to understand, and I can also feel the changes myself.
Around the latter half of the training, I can visibly see my muscles pumping up. I think wearing clothes that show the body's lines, rather than baggy clothes, gives a better sense of "really training hard."
■ Please tell us your impressions of wearing "CW-X" sports bras.
I love using both HIGH and MEDIUM support types, but since I don't do extremely intense exercises, I found the MEDIUM support sufficient. However, I like to switch them up depending on my mood, choosing one this week because I wore the other last week.
Both securely support the bust, providing peace of mind.