Non-wire Items Make Fashion More Fun! "GOCOCi" Brand Renewal Sees 117% Year-on-Year Sales Increase! ~ Expanding Brand Touchpoints with POP UP Events at BEAMS Stores in April ~

Wacoal Inc. (Headquarters: Kyoto City, Kyoto Prefecture, President and CEO: Keisuke Kawanishi) announced that its brand "GOCOCi" achieved steady sales growth, reaching 117% year-on-year for the one-year period from February 2025 to January 2026, following its brand renewal. In recent years, with the diversification of lifestyles and changes in fashion, there is a growing demand for innerwear that offers both comfort and style for daily wear. Non-wire bras are a prime example, with market research by Wacoal revealing that their market size surpassed that of wired bras in FY2023, showing particularly high growth rates among individuals in their 20s and 30s. Furthermore, the price range of 2,000-3,000 yen is expanding in the bra market, and the position of affordable price x non-wire is expected to see continued high growth. Against this market backdrop, "GOCOCi" was renewed in the Spring/Summer 2025 season with the concept of "enjoying fashion freely with non-wire bras." The brand's visual image was revamped, consistently communicating its worldview and affinity with fashion. Product strength was also enhanced, leading to the development of three product lines that can be chosen from a fashion perspective. For the Spring/Summer 2026 season, "functional products that meet diverse needs" will be expanded. Additionally, in April 2026, a POP UP event for "cooomy.", supervised in concept and design by "BEAMS CREATIVE," will be held at "BEAMS" stores. This event will serve as an opportunity to experience the world of "GOCOCi" and connect with new customers. "GOCOCi" Official Website [Brand Renewal Points] 〈Towards a 3-Line Structure Selectable from a Fashion Perspective〉 Product composition was shifted from a "material axis" to a "fashion axis," organized into categories that can be chosen based on coordination with outerwear. In addition to "Inner Base" and "Mix and Match," a new line, "cooomy.", was launched from the Fall/Winter 2025 season. The theme is "borderless," eliminating the boundaries between underwear and clothing. Items like [Half Tops] and [Bra Tops], which can also be worn as "visible bras," are featured, allowing users to enjoy styling starting from underwear. This embodies the value of "enjoying fashion freely with non-wire bras," expanding the possibilities of wearing underwear in the realm of fashion. "Inner Base" This single item provides a base layer. While not visible, it's designed to be smooth and allow for a clean finish when wearing basic items like T-shirts. Keywords: Underwear, Innerwear, Bra Top, Non-wire