[Live Demo] How Far Can Claude Revolutionize E-commerce? Transforming EC Operations with Claude Code/Cowork
W2 Inc. will host a live stream on June 18, 2026, focused on integrating the generative AI 'Claude' into e-commerce operations. Featuring guest Kazuo Otsuka, the event will demonstrate live applications of Claude Code and Claude Cowork for business efficiency.
📋 Article Processing Timeline
- 📰 Published: May 20, 2026 at 19:00
- 🔍 Collected: May 20, 2026 at 10:31
- 🤖 AI Analyzed: May 22, 2026 at 04:33 (42h 1m after Collected)
W2 Inc. (Headquarters: Chuo-ku, Tokyo; CEO: Taiju Yamada), a provider of commerce platforms tailored to various business models, will broadcast a live program on its media outlet 'Commerce Hack' on June 18, 2026, starting at 13:00 JST. The theme is exploring the extent to which the generative AI 'Claude' can be integrated into e-commerce operations.
Featuring guest Mr. Otsuka, CEO of Refine International—a company with 17 years of experience and over 600 successful EC projects—the session will explore how much of the EC operational tasks, such as product registration, content creation, analysis, and improvement proposals, can be delegated to Claude Code and Claude Cowork through practical demonstrations.
Overview: Live Disclosure of Practical Claude/Claude Code/Cowork Techniques
We have entered a stage where AI acts as a concrete solution in business areas where humans traditionally spent significant time, such as product entry, copywriting, data aggregation, and improvement suggestions. In particular, Anthropic's Claude, along with Claude Code and Claude Cowork, is gaining rapid attention as an AI agent capable of handling everything from text generation to file manipulation, data analysis, and integration with internal tools.
In this session, based on Mr. Otsuka's on-site expertise and current implementation efforts at Refine International, practical methods will be revealed through screen sharing and live operations. This content provides hints for business redesign to EC operators and those wishing to take the first step in integrating AI into their operations.
Event Date: Thursday, June 18, 2026, 13:00-14:00
Format: Online via Zoom (Free of charge)
Speakers: Kazuo Otsuka (CEO, Refine International), Hiroto Tarusawa (Head of Marketing, W2 Inc.)
Featuring guest Mr. Otsuka, CEO of Refine International—a company with 17 years of experience and over 600 successful EC projects—the session will explore how much of the EC operational tasks, such as product registration, content creation, analysis, and improvement proposals, can be delegated to Claude Code and Claude Cowork through practical demonstrations.
Overview: Live Disclosure of Practical Claude/Claude Code/Cowork Techniques
We have entered a stage where AI acts as a concrete solution in business areas where humans traditionally spent significant time, such as product entry, copywriting, data aggregation, and improvement suggestions. In particular, Anthropic's Claude, along with Claude Code and Claude Cowork, is gaining rapid attention as an AI agent capable of handling everything from text generation to file manipulation, data analysis, and integration with internal tools.
In this session, based on Mr. Otsuka's on-site expertise and current implementation efforts at Refine International, practical methods will be revealed through screen sharing and live operations. This content provides hints for business redesign to EC operators and those wishing to take the first step in integrating AI into their operations.
Event Date: Thursday, June 18, 2026, 13:00-14:00
Format: Online via Zoom (Free of charge)
Speakers: Kazuo Otsuka (CEO, Refine International), Hiroto Tarusawa (Head of Marketing, W2 Inc.)
FAQ
W2株式会社が配信する「Commerce Hack」のライブ番組の開催日時は？
2026年6月18日（木）の13:00から14:00まで配信されます。
今回のライブ配信の主なテーマは何ですか？
生成AI「Claude」およびAIエージェント「Claude Code」「Claude Cowork」をEC運営業務にどこまで組み込み、改革できるかがテーマです。
ライブ配信ではどのような実演が行われますか？
商品登録、原稿作成、データ集計、改善提案といったEC運営業務におけるClaudeの実践手法が、画面共有とライブ操作で公開されます。
ゲスト登壇者は誰ですか？
EC構築・運用支援で累計600件以上の実績を持つ、合同会社Refine InternationalのCEO、大塚和男氏が登壇します。
視聴方法と料金について教えてください。
Zoomによるオンライン配信で、参加費は無料です。指定の予約URLから申し込みが可能です。