W2's B2B EC Platform 'W2 BtoB' Launches Integration with Net Protections' B2B Payment Service 'NP Kakebarai'

W2 Inc. has integrated its B2B e-commerce platform 'W2 BtoB' with Net Protections' 'NP Kakebarai' service, enabling full outsourcing of credit screening and billing tasks to improve operational efficiency and reduce payment risks.
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  • 📰 Published: April 28, 2026 at 21:29
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W2 Inc. (Headquarters: Chuo-ku, Tokyo; CEO: Hiroki Yamada; hereinafter "W2"), a provider of the B2B e-commerce platform "W2 BtoB," has launched an integration with "NP Kakebarai," a B2B payment service provided by Net Protections, Inc. (Location: Chiyoda-ku, Tokyo; President: Shin Shibata; hereinafter "Net Protections").

Background: Expanding Market vs. Analog Billing Challenges
The B2B e-commerce market is rapidly growing, with the domestic market size in 2024 reaching 514.4 trillion yen (a 10.6% increase YoY) and an e-commerce penetration rate of 43.1% (Ministry of Economy, Trade and Industry, "Report on Market Research on Electronic Commerce for FY2024").

However, invoice-based payments (Kakebarai) remain the mainstream in B2B transactions, leaving analog processes for credit screening and billing in place. As the need for comprehensive outsourcing of operational efficiency grows, W2 and Net Protections have reached this integration to further support the growth of B2B e-commerce transactions.

Details: Outsourcing Post-Payment Invoicing for E-commerce Sites
Through this integration, e-commerce businesses using "W2 BtoB" can implement post-payment invoicing for their B2B sites, achieving the following:
- Comprehensive outsourcing of credit screening, invoice issuance, and payment collection.
- Reduction of uncollected payment risks.
This supports the efficiency of B2B transactions, which previously relied on offline operations, and aids in expanding e-commerce sales.

About W2 Inc.
We are committed to the "success" of our customers' e-commerce businesses, providing four types of products tailored to business formats, various plugins for advanced strategies like media integration and AI utilization, and large-scale customized development tailored to customers' strategic phases.

Company Overview
Company Name: W2 Inc.
Representative: CEO Hiroki Yamada
Location: 5F Ginza Shochiku Square, 1-13-1 Tsukiji, Chuo-ku, Tokyo
URL: https://www.w2solution.co.jp/

About "NP Kakebarai"
"NP Kakebarai" is a post-payment service for B2B transactions. We act as an intermediary between sellers and buyers, handling all payment and billing tasks from credit screening to invoice issuance and collection. By introducing NP Kakebarai, sellers can fully digitize their payment processes and focus on their core business. It also guarantees against non-payment risks, stabilizing the management base. Furthermore, with a unique credit screening process independent of traditional credit agencies, it provides flexible credit to businesses including sole proprietors, with a credit approval rate of 99% (*1). Buyers can expect improved cash flow by using post-payment.
Details: https://np-kakebarai.com/
(*1) As of March 31, 2025.

Net Protections, Inc. Company Overview
Trade Name: Net Protections, Inc. (Net Protections Holdings, Inc. Group (TSE Prime, Securities Code 7383))
Representative: President Shin Shibata
URL: https://corp.netprotections.com/
Business Description: Various post-payment services
Founded: January 2000
Capital: 100 million yen
Location: 5F Sumitomo Fudosan Kojimachi First Building, 4-2-6 Kojimachi, Chiyoda-ku, Tokyo