[New Brand Launch] VT introduces new brand "VT YOUTH" for the YOUTH generation! Launching from April 8!

Korean skincare brand "VT COSMETICS" will launch its new brand "VT YOUTH," aimed at the YOUTH generation, exclusively at Don Quijote group stores, Apita, and Piago nationwide, starting from Wednesday, April 8, 2026.

"VT YOUTH" is a new skincare line designed to cater to the skin of the YOUTH generation, based on the concept of "cuteness starts from healthy skin." To make daily skincare more enjoyable and easier to continue, the lineup not only features cute aesthetics but also offers products tailored to various skin concerns.

The new lineup includes the "FILTER" line, recommended for those aiming for clear*1 skin, the "CONTROL" line, which supports healthy skin conditions while caring for skin fluctuations, and the "MOISTURE BALANCING" line, which focuses on the balance between hydration and a refreshing feel.

*Some stores may not carry these products.

*Products will be released sequentially, so availability and stock may vary by store.

■ VT YOUTH: A New Brand for the YOUTH Generation from VT

"VT YOUTH" is a new brand that proposes easy-to-use daily skincare for the ever-changing skin of the YOUTH generation. The brand message is: "VT's New Proposal for YOUTH Generation Skin."

With a product design that allows selection based on skin concerns and desired finishes, the brand offers products that make daily skincare enjoyable.

Focusing on points that can be easily incorporated into daily routines, such as clear*1 skin, hydration, skin fluctuation care, and pore cleansing, the products are delivered in pop and friendly designs that the YOUTH generation will want to use.

■ Product Lineup

FILTER Line

FILTER SERUM / FILTER MASK

A line for those who want to achieve a clear*1 skin impression.

Formulated with moisturizing ingredients such as glutathione*2, niacinamide*2, and vitamin C derivative*3, it provides moisture and keeps the skin hydrated. The mask lightly fits the skin, offering a refreshing feel and leading to radiant and clear*1 skin.

CONTROL Line

CONTROL SERUM / CONTROL MASK

A line recommended for those concerned about skin fluctuations and dryness.

Formulated with moisturizing ingredients such as BABY-CICA*4, tea tree*5, Houttuynia cordata*6, and hyaluronic acid*7, it provides moisture to fluctuating skin, leaving it smooth and healthy. This series is perfect for those who want to easily incorporate daily skincare and maintain healthy skin.

MOISTURE BALANCING Line

MOISTURE BALANCING CREAM / MOISTURE BALANCING CLEANSER

A line focused on the balance between hydration and a refreshing feel.

The cream has a fresh texture that moisturizes the skin, leading to a clear*1 impression.

The cleanser uses fine, bouncy foam to thoroughly remove pore impurities, while 9 types of hyaluronic acid*8 keep the skin feeling moisturized after washing.

Special promotional sets also available!

In conjunction with the launch of individual items, special promotional sets that allow users to enjoy both serum and mask together will also be available. Two types of sets, FILTER series and CONTROL series, are prepared as easy-to-try line sets, allowing users to experience the charm of VT YOUTH more readily.

■ Product Overview

FILTER SERUM: 30mL / 1,419 yen (tax included)

FILTER MASK: 5 sheets / 539 yen (tax included)

CONTROL SERUM: 30mL / 1,419 yen (tax included)

CONTROL MASK: 5 sheets / 539 yen (tax included)

MOISTURE BALANCING CREAM: 100g / 1,089 yen (tax included)

MOISTURE BALANCING CLEANSER: 100g / 649 yen (tax included)

FILTER SERUM&MASK Special Set: 30mL + 5 sheets / 1,419 yen (tax included)

CONTROL SERUM&MASK Special Set: 30mL + 5 sheets / 1,419 yen (tax included)

• Launch Date

Sequentially launching from Wednesday, April 8, 2026

• Sales Channels

Exclusively at Don Quijote group stores, Apita, and Piago nationwide

*Some stores may not carry these products.

*Products will be released sequentially, so availability and stock may vary by store.

■ About VT YOUTH

"VT YOUTH" is VT's new proposal for the skin of the YOUTH generation.

Under the message of "cuteness starts from healthy skin," we will develop this as a skincare line that combines the joy of choosing based on skin concerns with the ease of daily use.

VT will continue to propose products that make daily skincare a positive experience, catering to the lifestyles and skin concerns of a wide range of generations.

*1 Due to moisture

*2 Moisturizing ingredient

*3 Ascorbyl Glucoside (moisturizing)

*4 Centella Asiatica Extract (skin conditioning)

*5 Melaleuca Alternifolia (Tea Tree) Leaf Extract (skin conditioning)

*6 Houttuynia Cordata Extract (skin conditioning)

*7 Serum) Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, Sodium Acetylated Hyaluronate (all moisturizing)

Mask) Sodium Hyaluronate, Hydroxypropyltrimonium Hyaluronate, Hydrolyzed Hyaluronic Acid, Sodium Acetylated Hyaluronate, Hyaluronic Acid, Hydrolyzed Sodium Hyaluronate, Sodium Hyaluronate Crosspolymer, Potassium Hyaluronate (all moisturizing)

*8 Sodium Hyaluronate, Hydrolyzed Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, Sodium Acetylated Hyaluronate, Hydroxypropyltrimonium Hyaluronate, Dimethylsilanol Hyaluronate, Sodium Hyaluronate Crosspolymer, Hyaluronic Acid, Potassium Hyaluronate (all moisturizing)

[Official Website and SNS / VT Official Sales Shops]

■ VT COSMETICS Official Website: https://www.vtcosmetics.jp/

■ VT COSMETICS Official YOUTUBE: https://www.youtube.com/channel/UCaxeASR4NAKKG21BgyTj8Ww/featured

■ VT COSMETICS Official Instagram: https://www.instagram.com/vtcosmetics_japan/

https://www.instagram.com/vtcosmetics_spot/

■ VT COSMETICS Official X:

https://x.com/vtcosmetics_jp

■ Qoo10 Official Shop: https://www.qoo10.jp/shop/vtcosmetics

■ Rakuten Official Shop: https://www.rakuten.ne.jp/gold/vtcosmetic-official/

■ ZOZOTOWN Official Shop: https://zozo.jp/brand/vtcosmetics/

■ Amazon Official Shop: https://www.amazon.co.jp/stores/VTCOSMETICSJAPAN%E5%85%AC%E5%BC%8F/page/479E664B-2BBD-4414-85D5-42CAB65B8F23

[Inquiries regarding this article]

VT JAPAN Co., Ltd.

Grace Kojimachi 11F, 12-3 Nibancho, Chiyoda-ku, Tokyo 102-0084

Mail：vtjapan.cs@gmail.com