[VT COSMETICS] Introducing "PDRN+ Reedle S Brush Hair Serum" for Scalp Care and Massage*1 in One Product!
VT COSMETICS, a South Korean skincare brand, is launching the "PDRN+ Reedle S Brush Hair Serum" on April 14, 2026. This innovative product combines scalp care and massage in a single brush-integrated container, featuring a non-sticky water-gel formula and ingredients like PDRN+™ and CICA REEDLE® to promote a healthy scalp.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 21:00
- 🔍 Collected: April 15, 2026 at 12:31
- 🤖 AI Analyzed: April 16, 2026 at 03:43 (15h 11m after Collected)
South Korean skincare brand "VT COSMETICS" will sequentially launch "PDRN+ Reedle S Brush Hair Serum," which provides scalp care and massage*1 in a single product, at @cosme STOREs nationwide (with one other company having a prior launch) starting Tuesday, April 14, 2026.
"PDRN+ Reedle S Brush Hair Serum" is a beauty serum for the scalp that promotes a healthy scalp environment with daily care. It features a brush-integrated container, allowing for easy massage*1 while directly applying the serum to the scalp. The fresh water-gel formula adheres closely to the scalp without stickiness, providing a refreshing sensation and making it an easy-to-use item for daily application.
*Some stores may not carry this product.
*Due to sequential release, product availability and stock may vary by store.
■ Hydrate and firm your hardworking scalp. Towards a healthy scalp environment with daily care.
"PDRN+ Reedle S Brush Hair Serum" is an item designed to moisturize scalps prone to daily dryness and external irritants, leading to a healthy scalp environment.
Key ingredients include low-molecular-weight plant-derived PDRN+™*2, CICA REEDLE®*3, caffeine*4, and silk amino acids*4. It delivers moisture to the stratum corneum, suppresses itching and dandruff, and maintains a healthy scalp.
■ Scalp care and massage*1 achieved with this one brush-integrated container.
A major feature of this product is its brush-integrated container.
As it allows for gentle stimulation of the scalp while applying the serum, it can be easily incorporated into daily care routines, making scalp massage effortless.
Furthermore, its fresh water-gel formula is non-sticky and provides a refreshing feel. It's an easy-to-use item not only for morning and evening care but also for quick application whenever needed.
■ Two sizes available for different uses.
Available in two sizes, 50mL and 100mL, to suit daily care styles and frequency of use.
This lineup is easy to adopt for those who want to use it generously at home and for those who want to try it casually first.
■ The PDRN+ series also offers a wide range of skincare products!
"PDRN+ Reedle S Brush Hair Serum" is a new item appearing in VT's PDRN+ series.
Leveraging the unique appeal of the series, we will expand our lineup to enrich daily self-care, encompassing not only skincare but also scalp care.
Check out the PDRN+ series products here!
For details on the highly popular PDRN+ Capsule Cream 100 from the same series, check here!
■ Product Overview
PDRN+ Reedle S Brush Hair Serum 50mL: 1,650 yen (tax included)
PDRN+ Reedle S Brush Hair Serum 100mL: 2,640 yen (tax included)
Release Date
Sequentially launched starting Tuesday, April 14, 2026
Retailers
@cosme STOREs nationwide (with one other company having prior launch)
*Some stores may not carry this product.
*Due to sequential release, product availability and stock may vary by store.
■ About VT PDRN+ Series
VT will continue to propose products that make daily care a positive experience, catering to a wide range of concerns and lifestyles.
Through "PDRN+ Reedle S Brush Hair Serum," we will deliver scalp care as a new, more accessible and easy-to-incorporate habit.
*1 By attached brush
*2 DNA-Na, Panax Ginseng Root Extract (both moisturizing)
*3 Centella Asiatica Extract (skin conditioning), Silica (scrub)
*4 Moisturizing ingredients
[Official Website & SNS / VT Official Sales Shops]
■ VT COSMETICS Official Website: https://www.vtcosmetics.jp/
■ VT COSMETICS Official YOUTUBE: https://www.youtube.com/channel/UCaxeASR4NAKKG21BgyTj8Ww/featured
■ VT COSMETICS Official Instagram: https://www.instagram.com/vtcosmetics_japan/
https://www.instagram.com/vtcosmetics_spot/
■ VT COSMETICS Official X (formerly Twitter): https://x.com/vtcosmetics_jp
■ Qoo10 Official Shop: https://www.qoo10.jp/shop/vtcosmetics
■ Rakuten Official Shop: https://www.rakuten.ne.jp/gold/vtcosmetic-official/
■ ZOZOTOWN Official Shop: https://zozo.jp/brand/vtcosmetics/
■ Amazon Official Shop: https://www.amazon.co.jp/stores/VTCOSMETICSJAPAN%E5%85%AC%E5%BC%8F/page/479E664B-2BBD-4414-85D5-42CAB65B8F23
[Inquiries regarding this article]
VT JAPAN Co., Ltd.
Grace Kojimachi 11F, 12-3 Nibancho, Chiyoda-ku, Tokyo 102-0084
Mail: vtjapn.cs@gmail.com
"PDRN+ Reedle S Brush Hair Serum" is a beauty serum for the scalp that promotes a healthy scalp environment with daily care. It features a brush-integrated container, allowing for easy massage*1 while directly applying the serum to the scalp. The fresh water-gel formula adheres closely to the scalp without stickiness, providing a refreshing sensation and making it an easy-to-use item for daily application.
*Some stores may not carry this product.
*Due to sequential release, product availability and stock may vary by store.
■ Hydrate and firm your hardworking scalp. Towards a healthy scalp environment with daily care.
"PDRN+ Reedle S Brush Hair Serum" is an item designed to moisturize scalps prone to daily dryness and external irritants, leading to a healthy scalp environment.
Key ingredients include low-molecular-weight plant-derived PDRN+™*2, CICA REEDLE®*3, caffeine*4, and silk amino acids*4. It delivers moisture to the stratum corneum, suppresses itching and dandruff, and maintains a healthy scalp.
■ Scalp care and massage*1 achieved with this one brush-integrated container.
A major feature of this product is its brush-integrated container.
As it allows for gentle stimulation of the scalp while applying the serum, it can be easily incorporated into daily care routines, making scalp massage effortless.
Furthermore, its fresh water-gel formula is non-sticky and provides a refreshing feel. It's an easy-to-use item not only for morning and evening care but also for quick application whenever needed.
■ Two sizes available for different uses.
Available in two sizes, 50mL and 100mL, to suit daily care styles and frequency of use.
This lineup is easy to adopt for those who want to use it generously at home and for those who want to try it casually first.
■ The PDRN+ series also offers a wide range of skincare products!
"PDRN+ Reedle S Brush Hair Serum" is a new item appearing in VT's PDRN+ series.
Leveraging the unique appeal of the series, we will expand our lineup to enrich daily self-care, encompassing not only skincare but also scalp care.
Check out the PDRN+ series products here!
For details on the highly popular PDRN+ Capsule Cream 100 from the same series, check here!
■ Product Overview
PDRN+ Reedle S Brush Hair Serum 50mL: 1,650 yen (tax included)
PDRN+ Reedle S Brush Hair Serum 100mL: 2,640 yen (tax included)
Release Date
Sequentially launched starting Tuesday, April 14, 2026
Retailers
@cosme STOREs nationwide (with one other company having prior launch)
*Some stores may not carry this product.
*Due to sequential release, product availability and stock may vary by store.
■ About VT PDRN+ Series
VT will continue to propose products that make daily care a positive experience, catering to a wide range of concerns and lifestyles.
Through "PDRN+ Reedle S Brush Hair Serum," we will deliver scalp care as a new, more accessible and easy-to-incorporate habit.
*1 By attached brush
*2 DNA-Na, Panax Ginseng Root Extract (both moisturizing)
*3 Centella Asiatica Extract (skin conditioning), Silica (scrub)
*4 Moisturizing ingredients
[Official Website & SNS / VT Official Sales Shops]
■ VT COSMETICS Official Website: https://www.vtcosmetics.jp/
■ VT COSMETICS Official YOUTUBE: https://www.youtube.com/channel/UCaxeASR4NAKKG21BgyTj8Ww/featured
■ VT COSMETICS Official Instagram: https://www.instagram.com/vtcosmetics_japan/
https://www.instagram.com/vtcosmetics_spot/
■ VT COSMETICS Official X (formerly Twitter): https://x.com/vtcosmetics_jp
■ Qoo10 Official Shop: https://www.qoo10.jp/shop/vtcosmetics
■ Rakuten Official Shop: https://www.rakuten.ne.jp/gold/vtcosmetic-official/
■ ZOZOTOWN Official Shop: https://zozo.jp/brand/vtcosmetics/
■ Amazon Official Shop: https://www.amazon.co.jp/stores/VTCOSMETICSJAPAN%E5%85%AC%E5%BC%8F/page/479E664B-2BBD-4414-85D5-42CAB65B8F23
[Inquiries regarding this article]
VT JAPAN Co., Ltd.
Grace Kojimachi 11F, 12-3 Nibancho, Chiyoda-ku, Tokyo 102-0084
Mail: vtjapn.cs@gmail.com