VRChat to Set Up “VRChat Entertainment & IP Showcase” at Content Tokyo 2026

VRChat Inc., the U.S.-based company operating the world-leading immersive social platform VRChat and led by CEO Graham Gaylor, announced that it will set up a special area, “VRChat Entertainment & IP Showcase,” together with partner companies at Content Tokyo 2026, held from Wednesday, June 17 to Friday, June 19, 2026, at Tokyo Big Sight. The exhibition will be held concurrently with the XR & Metaverse Comprehensive Expo and is expected to attract 40,000 visitors over three days. A special lecture is also scheduled to take place at the venue on Thursday, June 18. Event overview: Content Tokyo 2026 will be held from June 17 to 19, 2026, 10:00 a.m. to 5:00 p.m., at Tokyo Big Sight’s West Exhibition Hall. Admission is free with advance registration. Website: https://www.content-tokyo.jp/hub/ja-jp.html The special “VRChat Entertainment & IP Showcase” area will be installed within Content Tokyo’s Immersive Technology EXPO. Together with partner companies, VRChat will exhibit solutions for using VRChat in business. Participating partners include ARROVA Inc., Daimaru Matsuzakaya Department Stores Co., Ltd., Digital Region Inc., Butterfly Dream Lab Inc., and others, listed in Japanese alphabetical order. VRChat is continuing to recruit partners interested in jointly exhibiting solutions in this area, and interested companies are encouraged to make inquiries. A special lecture titled “Why Virtual Experiences Are Becoming Business Now: Real-World VRChat Use Cases from Sanrio and Super Kaguya-hime” will be held on Thursday, June 18, 2026, from 3:00 p.m. to 4:00 p.m. at the seminar venue inside Tokyo Big Sight’s West Exhibition Hall. The lecture title is “Designing Virtual Experiences That Become Hits and Spread.” The session will examine real business applications in virtual spaces through two initiatives on the immersive social platform VRChat: Sanrio’s “Virtual Sanrio Puroland” and “Sanrio Virtual Festival 2026,” and “Super Kaguya-hime,” a performance live event linked to a Netflix title that recorded 27,000 concurrent users. Speakers will discuss in detail, from the perspectives of an IP holder, production company, and platform, how projects are launched, how experiences are designed, how touchpoints with users are created, and how communities are engaged. The session will highlight practical points needed to make virtual experiences successful as a business. Speakers include Takeshi Machida, General Manager of the Digital Business Development Department at Sanrio Co., Ltd.; Miyuki Ohama, Executive Producer at Ashibi Company Inc.; and Hideo Kitashoji, Business Development Japan at VRChat, Inc. Attendance is free, and those wishing to attend should apply via the official Content Tokyo website. About VRChat: VRChat is an immersive social platform operated by VRChat Inc. in the United States. Users can interact with people around the world as avatars of their choice and enjoy games, events, and conversations. Its highly customizable spaces and vibrant communities attract millions of users worldwide. URL: https://hello.vrchat.com/