"100 Million Yen Attraction Investment" No Longer Necessary. Instantly Introduce Award-Winning XR Experience with "0 Yen Initial Cost"! Japan XR Center Launches "Revenue Share Attraction" to Break Local Amusement Parks' Stagnation

A "super low-risk DX attraction" that brings new light to the shrinking local leisure industry has been born. Japan XR Center Inc. (Headquarters: Nakano-ku, Tokyo; CEO/Producer: Taiga Kobayashi) will begin offering a "Revenue Share XR Attraction Introduction Service" for amusement parks, theme parks, and leisure facilities, which eliminates all initial costs, equipment purchases, and content development expenses, and instead shares sales revenue. With just 40 square meters of dead space (idle land), it is possible to permanently operate a lineup of XR attractions that are currently huge hits both domestically and internationally in the shortest possible time. Furthermore, since multiple content pieces can be switched and operated with a single set of equipment, flexible facility operation tailored to seasons, events, and visitor demographics can be realized.

[Savior of Local Parks] Eliminate the "100 Million Yen Investment Risk" to Zero. Coexistence and Co-Prosperity Made Possible by Sales Distribution

Japan's amusement parks, theme parks, and leisure facilities are currently facing a severe "bipolarization" and "aging." Introducing the latest attractions requires an enormous initial investment, starting from over 100 million yen for small-scale ones and reaching several billion yen for large-scale ones, posing a wall that was too high, even involving the "risk of closure" for local leisure facilities.

This service completely breaks down this "100 million yen wall."

For facilities, the cost for equipment purchase, system construction, and even content development is entirely "0 yen." All that is needed is 40 square meters of vacant space (idle land), a standard power supply, and an internet connection.

After introduction, a "revenue share (performance-based payment)" system is adopted, where attraction sales are divided according to a pre-determined ratio. Facilities can introduce cutting-edge experiential entertainment without any initial investment, transforming previously underutilized idle spaces into "money trees that generate high profits from day one."

This is truly a "coexistence and co-prosperity" scheme that supports the DX and survival of local parks.

[Five Times the Fun with One Unit] Switch from "Zombie Battles" to "Magical Adventures" with the Push of a Button! Attractions are Now About "Switching," Not "Discarding"

Until now, the common understanding was that attractions were "the same from creation until destruction." However, this does not generate repeat customers and leads to quick boredom. The "inconvenient truth" of the industry is that changing the content seasonally would incur additional costs of tens of millions of yen. Japan XR Center's system smartly overturns this common understanding. While the equipment space (approx. 4m x 6m) remains the same, the content can be switched instantly.

[Morning to Afternoon] Fantasy adventure "Magic Guardians" where families and children dive into a magical world. [Evening to Night] Super immersive XR attraction "Zombie Storm" where couples and adult groups can't help but scream. In this way, content can be changed instantly according to the time of day, day of the week, and season (e.g., summer vacation horror features, Halloween, Christmas). This truly achieves "5 times the customer attraction efficiency in one space," offering ultimate space performance (TaiPa/Supa) that was impossible with conventional hardware-based attractions.

[Proven Customer Attraction Power] Offer Award-Winning Titles Recognized by "XR Kaigi Grand Prize" and Featured on Numerous TV Shows

"Even with zero initial cost, will customers really come?" The answer to that concern is already proven by the "track record" at Japan's leading leisure facilities.

The content lineup offered this time includes popular titles that many customers have experienced at Japan XR Center's directly managed stores (Nakano Broadway, Tokyo; Canal City Hakata, Fukuoka) and at "Greenland (Kumamoto)," one of Japan's largest amusement parks with existing introduction実績.

Among these, the flagship title "Zombie Storm" won the Grand Prize in the Consumer Division at "XR Kaigi Awards," Japan's largest XR industry award. Furthermore, it has been featured on TV programs such as the super popular Fuji TV program "Ariyoshi-kun no Shokunpo" and various other media, receiving high praise as "cutting-edge entertainment that makes adults forget themselves and scream."

Deliver world-class immersive experiences developed by global teams in Japan, India, and San Francisco to your facility's customers from day one.

Provided Content

Zombie Storm

The representative work of Japan XR Center, winner of the XR Kaigi Awards Consumer Division Grand Prize. An immersive XR attraction where up to 6 people cooperate to face hordes of zombies.

🎥 👉 Introduction video here https://www.youtube.com/watch?v=puBec8Zpuh8

Magic Guardians

A fantasy adventure set in a magical world. An XR attraction that can be enjoyed by children and adults alike, with its immersive world.

🎥 👉 Introduction video here https://www.youtube.com/watch?v=5YJOZtUbhhY

Cooked Up

A party game where players cooperate to complete dishes. A popular content that naturally fosters communication among family and friends.

🎥 👉 Introduction video here https://www.youtube.com/watch?v=HaZMchNxihk

Monkey Madness

A party-type XR attraction where all players become monkeys and compete in 25 mini-games. Since different games are selected each time, you can enjoy a fresh experience repeatedly.

🎥 👉 Introduction video here https://youtu.be/aoLLSAI6Itw

Cyber Shock

A exhilarating action XR attraction where players challenge a giant boss while avoiding approaching obstacles using their whole bodies. A highly physical content that captivates both children and adults.

🎥 👉 Introduction video here https://youtu.be/XhtLHC-aPIM

The provided content are XR attractions that can be experienced simultaneously by up to 4-6 people, requiring approximately 4m x 6m of space. Since multiple content pieces can be operated on the same equipment, flexible operation tailored to seasonal events and target demographics is possible.

Future Development

Through this service, Japan XR Center will promote the introduction of XR attractions to amusement parks, theme parks, commercial facilities, event venues, and tourist facilities.

Furthermore, we will support the creation of unique experiential value for facilities by responding to content customization and original content development tailored to the target audience and worldview of each facility.

We will continue to develop new XR attractions and aim to create an environment where more facilities can enjoy XR entertainment.

To Media Representatives and Facility Operators

Japan XR Center is accepting interviews and consultations regarding this service at any time.

In addition to experiential interviews of XR attractions, we can also respond to consultations regarding the introduction of XR attractions to amusement parks, theme parks, commercial facilities, and event venues.

We also accept consultations for the introduction of existing content and customized development according to the needs of each facility.

If you are interested, please feel free to contact us at the inquiry address below. Inquiry Contact: customersuccess@vrarri.com

Company Overview

Japan XR Center is a company with bases in Japan, India, and San Francisco, whose mission is to "promote XR implementation with best value," and develops content for XR games, attractions, and XR training. We won the Grand Prize in the Consumer Division at the prestigious XR industry event "XR Kaigi 2025."

Company Name: Japan XR Center Inc.

Location: 14F Nakano Sakaue Sunbright Twin, 2-46-1 Honcho, Nakano-ku, Tokyo 164-0012, Tokyo Content Incubation Center No. 29

Representative: Taiga Kobayashi

Established: May 22, 2023

Business Activities: Development and store operation of VR attractions

Major Achievements: Winner of Grand Prize in Consumer Division at XR Kaigi 2025, Appeared on YouTube business entertainment program "REAL VALUE," Appeared on TV program "Ariyoshi-kun no Shokunpo"

Store Locations: Tokyo (Nakano Broadway) - Fukuoka (Canal City Hakata) - Kumamoto (Greenland)

Homepage: https://www.vrarri.com/

Store Homepage: https://xrcenter.space/

Latest information on our directly managed permanent store "XR Center Game Space" will be announced on our official LINE account and social media.

Social Media Accounts X: https://x.com/vrarricom Instagram: https://www.instagram.com/xrcenter_gamespace/ TikTok: https://www.tiktok.com/@xr.center.game.sp