V Point x Airbnb Launch New Initiative to Expand Gamba Osaka Support and Away Game Experiences

V Point Marketing Co., Ltd. (Headquarters: Yokohama, Kanagawa Prefecture, President and CEO: Seigo Hirota, hereinafter "V Point Marketing"), in collaboration with Gamba Osaka Co., Ltd. (hereinafter "Gamba Osaka") and Airbnb Japan Inc. (hereinafter "Airbnb Japan"), will launch the "Stay on Airbnb and Support Gamba Osaka! Campaign" (https://airbnbnavi.tsite.jp/guest/campaign/gamba-osaka/) on July 1, 2026 (Wed). This campaign connects the match viewing experience of Gamba Osaka supporters with their away game and accommodation experiences, utilizing Airbnb, a lodging platform operating in over 220 countries and regions worldwide.

Background: Expanding Support and Away Game Experiences Beyond the Stadium

V Point Marketing and Gamba Osaka have previously undertaken various initiatives, including awarding V Points for stadium check-ins, exchanges for V Point-exclusive merchandise, and offering Gamba Osaka original designs for the "V Kisekae" feature, which allows users to customize their V Point app's mobile V Card with preferred designs. By adding the enjoyment of "earning" and "using" V Points for attending matches, the appeal of watching games has further broadened, continuously expanding touchpoints with supporters.

On the other hand, supporters' engagement extends beyond the stadium. It includes traveling for away games and gathering with friends around stadiums in various regions, enjoying the local area before and after matches. Especially during summer night games, there is an increasing number of cases where spectators stay overnight due to the distance.

Considering this expansion in how supporters spend their time, we are launching a new campaign that caters to their enjoyment, including accommodation, not just stadium viewing.

Initiative Overview: Expanding Away Game Enjoyment with Accommodation as a Starting Point

Through this initiative, we will collaborate with Airbnb Japan, a V Point partner and a new official partner of Gamba Osaka, to further expand the enjoyment of travel and match viewing during away games.

Specifically, the supporter accommodation campaign "Stay on Airbnb and Support Gamba Osaka! Campaign" will be held from July 1, 2026 (Wed) to October 11, 2026 (Sun). Customers who enter through the special campaign page, complete the V Point usage procedure (ID linkage), and book and complete an accommodation of 10,000 yen or more on Airbnb during the campaign period will have their V Point accrual rate increased from the usual 0.5%*1 to 2.5% (a 5-fold increase). Furthermore, there will be a lottery for prizes such as signed merchandise by players, participation in a high-five event, and match tickets.

*1 V Points are earned at a rate of 1 point per 200 yen (excluding tax, after discounts).

This initiative aims to broaden opportunities for supporters to earn V Points through their travels and stays. In conjunction with existing efforts like exchanging V Point-exclusive merchandise at the stadium, which has been developed with Gamba Osaka, it will further support the expansion of enjoyment in supporters' overall cheering and viewing experiences.

V Point Marketing will continue to strive for new value provision by supporting the expansion of various enjoyments in daily life through collaborations with partner companies.

【"Stay on Airbnb and Support Gamba Osaka! Campaign" Overview】

・Campaign Period: Bookings and stays from July 1, 2026 (Wed) to October 11, 2026 (Sun)

* J.League official matches begin on August 7.

・Campaign Details: Customers who enter through the special campaign page on "Airbnb navi," complete the V Point usage procedure (ID linkage), and book and complete an accommodation of 10,000 yen or more on Airbnb during the campaign period will have their V Point accrual rate increased from the usual 0.5% to 2.5% (a 5-fold increase). Additionally, there will be a lottery for the following luxury prizes.

Prize

Details

Number of Winners

Prize A

Match ball (signed by players)

1 winner

Prize B

Signed jersey (one of Usami, Nakatani, or Nawata)

10 winners

* Players cannot be chosen.

Prize C

Partner Lounge Pair Tickets

5 pairs (10 winners total)

Prize D

Pre-warm-up high-five event participation ticket

20 winners x 2 matches (40 winners total)

Prize E

Category 1 Viewing Ticket

25 pairs (50 winners total)

Prize A: Match ball (signed by players) Prize B: Signed jersey (one of Usami, Nakatani, or Nawata)

・Special Campaign Page: https://airbnbnavi.tsite.jp/guest/campaign/gamba-osaka/

・Participation Requirements:

・Enter through the special campaign page.

・Complete the V Point usage procedure (ID linkage) and book and complete an accommodation of 10,000 yen or more on Airbnb between July 1, 2026, and October 11, 2026*2.

*2 Cannot be combined with other coupons.

・Winner Announcement: Scheduled for early November 2026. Prizes will be sent as notification.

* The names and logos "Airbnb," "Airビーアンドビー," and "Airビー" are registered trademarks of Airbnb Inc.